4. INTRODUCTION
Starbucks Corporation –American based
global coffee company based in Seattle,
Washington.
Largest coffee-house company in the world
with 20,891 stores in 62 countries.
President and CEO – Howard Schultz.
Offers espresso ,tea ,spices , merchandise,
books, brewing accessories.
9. MISSION
TO INSPIRE AND NUTURE HUMAN
SKILLS, ONE PERSON,ONE CUP AND
ONE NEIGHBOURHOOD AT A TIME.
10. PRINCIPLES
Starbucks coffee is all about the quality.
They select the finest coffee and roast it with great care.
Improves the life of people who grows them.
They call each other partners because its not their job
,they work because its their passion.
They get fully engaged, connect and uplift the lives of their
customers.
They say ‘its all about human connection.
11. PRINCIPLES
Stores are break from outside worries.
Enjoyment at the speed of life.
Every Starbucks store is a part of a
community.
13. HOWARD SCHULTZ
• Born on 19th july 1953.
• Education from Northern
Michigan University.
• Worked as sales manager for 3
years at xerox company.
• Worked for a swedish home
appliance company.
14. MOTIVATION
• The way Starbucks works motivated Howard to join the
business of coffee selling.
• His idea was to bring the Italian coffee house tradition back to
the United States
• He motivated the CEO’s of Starbucks to open more store .
• He found great potential in this business.
• He brought recipes from Milan and sales tripled next year.
• In 1987 the CEO’s stepped down and Howard became the new
CEO.
• He was fascinated by the local coffee shops in Italy .
15. MOTIVATION
• He wanted Starbucks to be a socializing people.
• He wanted to change the mindset of Americans for
coffee.
• He made sure the marketing team makes
advertisements realistic.
• He offered a democratic coffee house(self-service)
• No refreshing drinks offered by Starbucks lessened
their sales.
• In 1995 Frappuccino's added to the menu.
17. LEADERSHIP
• It revolves around gaining the trust and admiration of employees.
• He connects with his employees on more human basis.
• He conveys his policies and ideas with motivational speeches and
training programs.
• He is a more relatable ,accessible and a transparent leader.
• His concept was to understand that, he's creating an experience not
selling a product.
• He offered medical insurance, tuition reimbursement and financial
support for employees.
18. LEADERSHIP
• He relies on interpersonal communication with
both the levels of departments.
• If an employee works for more than 20 hours a
week heshe is rewarded with bonus or stock
purchases.
• They call their employees as their partners.
• His style of leadership is democratic.
