This presentation discusses the role and impact of mass media in society. It covers how mass media informs, educates, and influences people, as well as shapes public opinion. It also addresses some challenges faced by media, such as pressures from regulating authorities, owners, and advertising; and how these can impact the truthfulness and objectivity of media reporting. The presentation emphasizes both the positive role of media as a watchdog and voice for the public, and its potential negative impacts like invading privacy and prioritizing profits over responsibility.

1. Department Of Geosciences &
Geography(U.O.G)

2. Mass Communication
Purpose Of This Presentation
•To Know how Much
we Learn During Our
Semester.
•Presentation Skills
•Sharing Of Knowledge
A Project Of
Sir Usama Iftekhar
Created By
Imran Noori
Department Of Geosciences & Geography(U.O.G)

3. Department Of Geosciences &
Geography(U.O.G)
COMMUNICATION
Communicati
on is the
simply the act
of transferring
Information
from One
place To
another

4. The Mass Media
The Press, The Radio,
And TV Play An
Important Role In The
life Of Society. Thy
Inform , Educate, And
Entreat people. The
also Influence The way
People Look, At The
World And make Them
Change Their Views.
Mass Media shapes
Public Opinion
Department Of Geosciences & Geography(U.O.G)

5. The First Thing Which we Have To Look In
Our Communication Is Our Language.
So We Should Use
 Easy Language
 Short sentences
 To the Point Conversation
Department Of Geosciences & Geography(U.O.G)

6. Face To Face Conversation
How You Are Judged Is Based On Your Appearance And body
Language Which Is Influenced Of Geosciences & You Speaks
Department by Words
Geography(U.O.G)

7. Presentation skills
•Eye
contract
•Confiden
ce
•Dressing
•Body
Languag
e
Eye Contract
Department Of Geosciences & Geography(U.O.G)

8. •Media Is The Most Popular Tool Of communication.
•The word Global Village Has Been given To The world
Just Because Of Media.
•Importance Of Media In Nation Building cannot Be
Neglected.
Department Of Geosciences & Geography(U.O.G)

9. Duty And Responsibility
Of Media
Department Of Geosciences & Geography(U.O.G)
•It should Be
Truthful, Fair And
Objective
•It Should Follow
Agreed Codes Of
Ethics And
Professional
Conducts.
•It Should Represent
The public And
Should Speak for
Them

10. Shortage Of Time In Media
Media make very Easy Approach
To Everything. A Lot Of
Information Through with
• News
• Radio
• TV
• Internet etc
Department Of Geosciences &
Geography(U.O.G)

11. Pressure On Media
There are Many Factors That Have Influence On the working Of
Media.
Including These
•Regulating
authorities
•Advertising
•Owner
•Pressure
Among All These Features Owner Is The Main
Groups
Facter That Effect The Media
Department Of Geosciences &
Geography(U.O.G)

12. Regulating authorities
Almost all the
countries Has
some rules How
To Regulate
Media And The
Media Has To
Follow Them
The Regulating
Authorities
For Example
PAMRA
In Pakistan
Department Of Geosciences & Geography(U.O.G)

13. Advertising
Department Of Geosciences & Geography(U.O.G)
Media Of each country
Has its Own politics &
agenda Setting
potential Regarding Of
Advertising, For
Example
•Dunya news Is Financial
Supported by The
Owner of nestle &
Punjab Group Of
Colleges so it does not
reveal those news that
damage the reputation
Of Nestle 7 P.G.C

14. Owner
Owner is One Of
The Most
Effective Factor
That Controls The
working Of Media
.All The
organizational
Authorities Can
Not do Any
Casting without
Concerning with
Owner
Department Of Geosciences & Geography(U.O.G)

15. Pressure Groups
There Are Some
Pressure Groups In
The Politics Of
Every Country ,They
Also Have Influence
Over media.
Example
In Pakistan supper
Power Like America
And Many Political
Parties Like M.Q.M
Pressure Groups
Department Of Geosciences & Geography(U.O.G)

16. Truth Behind Truth
Media Is Not always
True. Today Media
Became a Business
Industry.
Media transmit Only
Those Things Which
Benefits Them
Department Of Geosciences & Geography(U.O.G)

17. Strength Of media
Society & Government
Ability To Bring The Change Both On
Social And government level Is The most
powerful strength Of media In a Society
Department Of Geosciences & Geography(U.O.G)

18. Function Of Media In Society
To Inform
People Come To Know What, When,
Where, Who , why & How The Things are
Happening
It Brings about Greater Awareness Among
The Masses About Man and Material
To Educate
•
Media Educate s People By giving
Information About Food. Health,
Employment , Agriculture., Technology
Modernization etc
To Inform
Movies, Serials, Animations, music etc
Department Of Geosciences & Geography(U.O.G)

19. Positive impacts
A watch dog on Government
•Voice of Poor is heard through Media
•A trump card for common man
About to Bring A revolution
Mirror of Society
• help keeping things in control
•Show people what they actually do &
what they must to do.
Department Of Geosciences & Geography(U.O.G)

20. Negative Impacts
Who watches the
media
•Irresponsible coverage
1
9
9
0
•Invade Privacy
•News for sale
•Phenomena of paid
news
•Profit Oriented
Industry
Cultural Damage
•Have a deep
impression on western
culture
Department Of Geosciences & Geography(U.O.G)

21. Importance of Media
Media is very
integral part
of our livers
therefore
they
generate
popular
interest and
debate about
any social
problem
Progress Of Media
Department Of Geosciences & Geography(U.O.G)

22. Our Responsibility
We should Seriously think about The
Revolutionary changes In The Media And
Work For The Improvement And Better
future Of This sector
Department Of Geosciences & Geography(U.O.G)