Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.

1. Corporate Responsibility as business driver
in the Trelleborg Group
Trondheim, 11 October 2012
Rosman Jahja
CR Communications and Internal Communications, Trelleborg Group

2. About myself
Rosman Jahja
Communications Manager, Internal Communications and
Corporate Responsibility Communications, Coordinator of
CR Communications Forum, Trelleborg Group
■ Background:
M.Sc., Environmental Management and Policy,
International Institute of Industrial Environmental
Economics, Lund, Sweden (1996)
■ Author of books including
”Environmental problems, sustainability and environmental
management” (Studentlitteratur 1996)
TRELLEBORG GROUP

3. A leading global engineering Group
Trelleborg Group profile
■ Global leader in polymer technology
■ Founded in 1905
■ Annual sales:
about SEK 22 billion
~ € 2.4 billion, $ 3.3 billion
■ Employing 15,500 people in
over 40 countries worldwide
■ ~ 90 manufacturing plants
■ Owns 50 percent of
TrelleborgVibracoustic with annual sales of SEK 13 billion
(€ 1.45 billion, $ 2.0 billion) and about 8,000 employees in 17
countries
3 October 23, 2012

4. Corporate Responsibility in Trelleborg
Governance
and reporting
Internally Externally
Code of Conduct CR reporting
Workplace and CR website
environment issues Self- External CR Report
Marketplace issues evaluation audits Annual Report
Society and
community issues
Policies
International
UN human rights GRI guidelines
guidelines
Economic performance
ILO conventions
Environmental
OECD guidelines performance
UN Global Compact Social performance
TRELLEBORG GROUP
4 October 23, 2012

5. Toward a value-adding
Corporate Responsibility approach
Levels of CR from low (left) to high (right) value creation
Compliance/ Cost-saving Business case
Risk minimizing
• Code of Conduct • Initiatives to • Well-defined value
• Compliance with improve energy proposition (Blue
Governmental efficiency in plants DimensionTM)
guidelines (UN, ILO, and offices • Focus on energy
OECD) • Improvement and environmental
• Self-evaluation efforts along entire growth initiatives
• External audits
value chain (sales and R&D)
(suppliers and • Part of Managers’
• Reporting compliant customers)
with GRI guidelines operational
• Capital efficiency responsibility
• Transparent (new capex)
communication and
key stakeholder dialog
TRELLEBORG GROUP
5

6. Trelleborg needs to satisfy
Customers AND Society AND Employees
Stakeholder overview
TRELLEBORG GROUP

7. First case: the TM Blue tire
Innovation for sustainable farming (launched Feb 2011)
http://www.trelleborg.com/en/wheelsystems/About-Us/TM-Blue/
TRELLEBORG GROUP

8. Harvard Business Review: Creating Shared Value
by Michael E. Porter and Mark J. Kramer
http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1
TRELLEBORG GROUP

9. Trelleborg Corporate Responsibility pyramid
A sort of Maslow hierarchy, developing upward over time.
”Traditional” CR inside company at the bottom, Blue DimensionTM at the top
■ Sustainable
■ External and Internal Transparency:
Products CR Reporting,
Stakeholder dialog,
Products and solutions Materiality analysis
good for society
■ Operational /Process KKPI improvement: Waste, Energy, Carbon
emissions, Other emissions, Chemicals,
Improvement
Anticorruption, Training/Development ,
Performance reviews, Social Engagement
Mainly
■ Compliance & Basics: Environmental Management, Human Rights, Health & Internal
Risk Management Safety, Permits, REACH, Whistleblowing, Other legal/risk Focus
matters
TRELLEBORG GROUP

10. Blue DimensionTM – Brochure
TRELLEBORG GROUP

11. TRELLEBORG GROUP
The Blue DimensionTM
of Trelleborg
agricultural tires
Higher crop yields. Lower fuel
consumption. Reduced CO2
emissions.
Fuel savings: Up to 3,000 liters a
year (for a 260 hp tractor).
Footprint: Up to 13% wider than the
market average.
11 2012-10-23

12. Blue DimensionTM is about our solutions
■ What is our Blue DimensionTM ?
We seal, damp and protect in order to help our customers be successful. Blue DimensionTM
refers to products and solutions that not only satisfy the needs of the customer but also
benefit people and society.
■ Why are we doing this?
We are dedicated to developing products and solutions that are good – not only for
customers and business, but also for society.
■ Who is it for?
We know that potential and existing customers are increasingly looking for sustainability as
an additional value when choosing business partners.

13. Vision – How it all fits together
The integrated reporting of tomorrow will give a fairer view of a company
■ Tomorrow
Integrated
reporting
Blue
DimensionTM
■ Today
Financial CR
Performance Performance
TRELLEBORG GROUP

14. Corporate Responsibility Communications
2012
Semi-Integrated Annual Report for 2012
■ Main thread = Investment story: Invest in a focused polymer
group with the power to accelerate performance in a
sustainable way.
■ Golden thread in Sustainability (CR + Blue DimensionTM)
which reduces risk and opens new market segments.
■ Make the integration of Business Strategy and Sustainability
more visible => toward Integrated Reporting
TRELLEBORG GROUP

15. Biggest challenges?
TRELLEBORG GROUP

16. Blue Dimension Jam (February 2012)
Internal campaign for awareness and good examples
TRELLEBORG GROUP

17. TRELLEBORG GROUP

18. Tentative CR Blog Topics
Very easy to find things to explain and ask questions about
■ What is our Blue DimensionTM? Most obvious product areas
■ What is not our Blue DimensionTM about?
■ How our Brand messages go hand in hand with Blue DimensionTM
and Corporate Responsibility
■ Relaunch of Energy Excellence
■ How Manufacturing Excellence and CR goes hand in hand
■ Improved CO2 Reporting – upstream and downstream
■ Do you know our Code of Conduct?
■ What sustainability aspects are most important for Trelleborg?
■ Why we are a part of the UN Global Compact
■ Check out our CR Website
■ Global Reporting Initiative simplifies comparisons and benchmarks
■ What is Carbon Disclosure Project?
■ What is Dow Jones Sustainability Indexes?
TRELLEBORG GROUP