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Be Better at Email Marketing
Holly Stibbon
Director
101 Website Design & Email Marketing
@ hollystibbon @101webdev
The Objective of Email Marketing
• Open
• Engage
• Click
What Influences an Open
• 1
• 2
• 3
• 4
What Influences an Open
• Subject line
• Friendly from
• Pre-header
• Preview
Summary
• Subject line
• Friendly from
• Pre-header
• Preview
Who Reads Your email?
• You
• Recipient
• Who else?
Increase Your Reach
• Shareable content
• Provide the tools
• Call to action
• Sign up on website
Measure & Improve
• What is happening?
• Small improvements
• Monitor behaviour
• Increase relevancy
• Segment & Target
Track – Measure - Improve
Evaluate Performance
• Opens
• Clicks
• Forwards
• Replies
• Views, traditional and social
• Bounces & unsubscribes
Final Thoughts
• Objective
• Subject – from – pre-header
• Preview pane
• Increase your reach
• Measure & improve
THE FUTURE IS HERE - Be Better at Email Marketing Workshop

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