Practical Inspirations from MOVE Week 2014

PRACTICAL INSPIRATIONS
MOVE WEEK

Why this toolkit?
59% of the European population is reported to never or rarely
exercise or play sport (Eurobarometer 2014). According to the
World Health Organisation (WHO) the physical inactivity is the
fourth leading risk factor for global mortality. Regular physical
activity has proven to have various positive effects on physical
health, mental health, and social integration.
Physical activity is not only about health, it is also about feeling
good, sharing joy, having fun and spending time together with
family and friends. Walking outside, climbing stairs, doing light
squats and arm movements, playing with the kids or walking the
dog are easy ways for people who do not play sport regularly to
include physical activity into their routines.
About the NowWeMOVE campaign?
NowWeMOVE is Europe’s biggest campaign promoting sport
and physical activity. Launched in 2012 by ISCA, it brings
stakeholders in the sport for all from a variety of sectors
together to tackle the physical inactivity epidemic across
Europe. The cross-sector vision of the campaign is to get “100
million more Europeans active in sport and physical activity
by 2020.” The overall objectives of the campaign are to raise
awareness of the benefits of sport and physical activity among
European citizens; promote opportunities to be active in sport
and physical activity; and enable sustainable and innovative
capacity building for providers of physical activity initiatives
through open-source solutions and advocacy.
Please visit the NowWeMOVE website for more information -
http://nowwemove.com/
About the European MOVE WEEK ?
Move Week is a part of the NowWeMove campaign. It takes
place every year at the end of summer. This year the European
MOVE week will take place from 07.09 to30.09.2015 (depending
on the participating country). MOVE Week consists of 7 days
of sports and activities that anyone can try for free, so they can
find the way of movement that suits them best and start living
more active lives.
Move Week promotes the benefits of being active and
participating regularly in sport and physical activity throughout
Europe.
MOVE Week is being coordinated centrally by the International
Sport and Culture Association (ISCA) in collaboration with the
European Cyclists’ Federation (ECF). MOVE Week is supported
by the European Week of Sport #Be active.
A wide range of promoters of physical activity (who we call
MOVE Agents) coordinate events, including existing ones and
new physical activities, for MOVE Week. If you would like to
organize an event of your own, become a MOVE Agent and join
us by visiting our web site – www.moveweek.eu
MOVE WEEK PRACTICAL INSPIRATIONS

About this Practical Inspirations Toolkit
To achieve the objectives of the campaign, with our Move
Agents’ and National Coordinators’ help we created the 2015
“Practical Inspirations” Toolkit. This booklet contains some
of the implemented events of the Move Week 2014. We
synthesized and formed the information so as to be useful,
informative, practical and at the same time – inspiring for all of
us and for future Move Agents.
In the booklet you can find events of:
• Different types and sizes – from small to very big events;
• Targeting different groups of people: children, elderly,
women, socially excluded, families, office workers and many
more;
• Different budgets - from zero to tens of thousands of Euros;
• You will also be able to check out the outcome and the story
of each activity, supported by visual materials.
We hope that you get inspired of how to organise similar events
of your own by reading the practical tips at the end of each
event’s page. Please do not hesitate to contact the owners of
each example so you can gain more information.
We hope you will find the Practical Inspirations Toolkit
useful and motivating for joining/continuing to work on our
cause, so together we can get 100 million more Europeans
active in sport or physical activity by 2020!

NowWeDance
Everyone
BULGARIA
Objective: Involve the broader community in MOVE Week through a traditional dance event
Organisation: BG Be Active Association

NowWeDance
Target group: All citizens of Plovdiv
Budget: € 1,300
Size of the event: Flagship event with more than
5,000 participants
Event description: “NowWeDance” – the longest
“Horo” – celebrated the end of MOVE Week 2014 in
Plovdiv and was covered by all national media. The
unusually massive dance was done by more than 800
professional dancers from 20 dance clubs, thousands
of passers-by, visitors of the city and spectators of all
ages. About 5,500 people were holding hands while
dancing “horo” and it was about a kilometre and 800
metres long - the main street of the city wasn�t long
enough to fit all the enthusiasts that joined this excit-
ing, emotional and heart-pumping event that proved
MOVEMENT is joy, health and culture!
BG Be Active organised the biggest community event
of the whole European MOVE Week in 2014 and it�s
planned that NowWeDance will become an annual
tradition for the town.
Cross-sector partnerships: Municipality, Media,
Culture NGOs, Plovdiv 2019 Capital of Culture Foun-
dation, NGO
Practical tips:
• Come up with an innovative idea, think of
something that will bring together as many people
as possible
• Maintain good communication between organisers
and participants
• Secure permission from the local government to
use public spaces
• Pay attention to looking after the volunteers who
are helping you
• The planning of the event should be very thorough
and start early in the year
• Make a plan for potential crisis management
• Provide a safe environment for participants and
spectators
• Get all the media attention you can – a successful
event has a bright spotlight on it
Main Contact: Maya Licheva, beactive@bgbeactive.org
Website: www.bgbeactive.org or
www.bulgaria.moveweek.eu
NowWeMOVE blog story:
blog.nowwemove.com/nowwedance-in-the-city-of-
plovdiv
Project goals:
TO ATTRACT AS MANY PEOPLE AS POSSIBLE TO JOIN THE
DANCE AND GET MOVING TO THE SOUND OF TRADITIONAL
BULGARIAN MUSIC

qUISPort
Everyone
ITALY - Torino
Objective: Gaining visibility by offering a diverse activities to the public
Organisation: UISP Torino

qUISPort
Target group: No specific target group
Budget: € 10,000
Size of the event: Flagship event
Event description: A day of sports in public
squares held in the framework of a fair dedicated
to physical activity. The activities included
football, dance, volleyball, tchoukball, judo,
karate, parkour, spinning, Nordic-walking,
skateboarding, BMX and gym workouts. In the
end, it was not only the number of activities
that was impressive, but also the number of
participants. We managed to involve more than
300 volunteers, 40 associations which provided
services and support, 2000 people who actively
participated and over 30,000 spectators!
The impact of the event was significant in terms
of high participation and active involvement of
participants. We also gained great visibility for
the campaign, the organisers and our partners!
Cross-sector partnerships: Municipality of
Torino and different sports associations offering
demonstrations
Practical tips: The events should be open,
public, interactive, inclusive, and fun. To achieve
these aims, the format should include the
following characteristics:
• It is an event held in public squares
• It includes sport demonstrations
• It provides free “try-it” sessions so people can
try out different activities
• It offers matches and games
• It features informative and promotional stands
• It involves a learge number of volunteers
• It is organizsed as a festive day
• It may also be suitable to customise the event
to include demonstrations of traditional sports
that are typical to the region, and/or sports
that are very popular in the country hosting
the event, etc.
Main Contact: Sara Ceci, moveweekitalia@uisp.it
Website: www.uisp.it
Project goals:
To promote sport and physical activity by involving all citizens,
even those who don�t practice sport on a regular basis, as
well as inactive and sedentary people, to affirm – besides the
promotion of health – the right to movement.

MOVE BEYOND
THE LIMITS
Women
ALBANIA
Objective: Involving hard to reach populations in physical activity – Imprisoned women
Organisation: Caritas Albania

MOVE beyond the limits
Target group: Women in prison
Budget: No budget
Size of the event: A medium event – approx. 100
participants
Event description: Volleyball training and matches
between prisoners and staff were organised at
Caritas Albania. On the final day of the three-day
event a professional volleyball team visited the
prison. The imprisoned women were also trained by
a former Albanian volleyball champion Lulzime Duka.
Due to limited freedom, strict rules and a difficult
day-to-day life, physical activity in prisons is very
scarce. These organised activities created a positive
environment within the confines of this prison.
The volleyball games helped to promote sport and
physical activity as a vehicle for communication and
empowerment. The activity emphasised teamwork
and cooperation between the women and all of the
participants in general.
Because one day is not enough to get the best out of
an activity like this, the Caritas event ran over three
days and therefore had 3 phases: preparation and
training, a tournament and a final match. After the
last day, the participants were interviewed for a TV
show to share their thoughts and impressions about
“Move Beyond the Limits”.
Cross-sector partnerships: Protection directory,
Sports Ministry, other NGOs that work with prisons.
Practical tips:
• Contact the director of the prison and meet them
in person to present your project and the potential
outcomes of the planned activities.
• Involve people from the outside if you want to
organise an event like this one – this is a crucial
piece of advice because it has an impact on
both sides. On the one hand, it will allow the
imprisoned women meet people from outside and
improve their social acceptance, and on the other,
it will allow people from outside get to know more
about this marginalised group of people and
eliminate some of the prejudices they may have.
• Diversity is necessary – it can lead to positive
changes, so you should invite male prison staff to
participate as well.
• It can be very useful to consult with psychologists
who work there.
• An event that can take place throughout the
whole week is preferable to a one-day event.
Main Contact: Violeta Prenga,
violeta.prenga@yahoo.com
Website: www.caritasalbania.org
http://blog.nowwemove.com/move-behind-bars/
Project goals:
Involving hard to reach populations in physical activity –
Imprisoned women

ACTIVE AGEPortugal/Estonia/Scotland /International Live Streaming/
Objective: Health enhancing PA for the elderly – LIVE Streaming
Organisation: South Lanarkshire Leisure and Culture (SLLC), Scotland; Salme Cultural Centre,
Tallinn, Estonia; Services for Education, Culture, Sport and Youth, Portugal.
Elderly

Active Age International Live Streaming
Target group: Older Adults (60+)
Budget: £ 600
Size of the event: Approximately 300+ older adults
participating in physical activity and the live streaming
was viewed by approximately 200 national and
international health and wellbeing professionals.
Event description: SLLC hosted an International Active
Aging Conference during MOVE Week 2014 and wanted
to highlight the good work going on across Europe
encouraging older adults to participate in regular, health
enhancing physical activity. A live video stream was set
up from Active Health clients and instructors at Blantyre
Leisure Centre in Scotland, (x, Portugal) to the conference
being hosted at Hamilton Town House. The delegates
at the conference could not only see and hear older
adults participating in physical activity from two different
countries, but were also made more aware of ISCA�s
MOVE Week 2014 as a vehicle to help spread awareness
and messages about HEPA throughout Europe.
Cross-sector partnerships: SLLC had to liaise closely
with Eduardo Jamal (Portugal) and Avio Normak (Estonia)
to decide upon the main focus of the live streaming.
Logistically, both orgnisations had to ensure they had
the technological capabilities in the facilities they were
using to participate in the live streaming. This was also
important for the facility (Hamilton Town House) hosting
the Active Aging conference. The timing of the conference
was important to ensure the video links were in sync in
the two different European locations. In its entirety, this
project was an example of what can be achieved through
partners cooperating in a clear and concise manner.
Practical tips:
• Test and re-test the technology!
• When working with live streaming it is important to
have specialists on hand who know the technology
and can troubleshoot if anything goes wrong.
• Timing is important. All parties involved should be
briefed well in advance as to what they can expect
from the live streaming, where they should be and
how they can present themselves on camera in the
best way possible.
• Although the content should not be over-rehearsed, it
is important that all parties know who the audience is
and the key points they should communicate to it.
Main Contact: Roisin Lochrin-Hopkins:roisin.lochrin-
hopkins@southlanarkshireleisure.co.uk
Website: www.slleisureandculture.co.uk
http://blog.nowwemove.com/elderly-citizens-in-portugal-
and-estonia-to-be-live-streamed-to-active-ageing-
conference-in-scotland/
Project goals:
To highlight older adults� participation in health enhancing
physical activity (HEPA) during MOVE Week 2014 in multiple EU
countries.

MOVE Week
Everyone
BULGARIA - Flash Mob Plovdiv
Objective: Surprise the public with an unexpected promotion of MOVE Week
Organisation: BG Be Active Association

Flash Mob Plovdiv – MOVE Week
Target group: Plovdiv�s residents and guests,
regardless their age, social status, abilities,
ethnicity, etc.
Budget: € 400
Size of the event: Flagship event with 140
dancers and 3000 spectators
Event description: A flash mob usually involves
a large group of people, who have planned
and practiced their choreography in advance,
gathering in a public space to perform an unusual
and spontaneous act in just a few minutes. The
flash mob is used for entertainment, as well as to
promote events, brands and ideas. It is an event
that is about performing as well as completely
harmless confusion that catches the spectators�
attention and tickles their curiosity.
Why do we organise a MOVE Week flash mob
in Plovdiv each year? To show our citizens how
colourful, fun and diverse sports and physical
activity can be, to attract participants to MOVE
Week and to gain visibility for the NowWeMOVE
campaign.
In 2014 the flash mob organised in Plovdiv set
a great example and had an impressive impact
on the citizens and the guests of the city, with
many people joining in. some of the participants
included dance studios (modern ballet, hip-hop,
etc.), Zumba enthusiasts and instructors, children
from the local schools, street fitness clubs and
many more.
Cross-sector partnerships: Municipality of
Plovdiv
Practical tips:
• Understand the purpose of the flash mob you
want to organise.
• Have a clear idea of what would you like it to
look like.
• Do a little research. Watch videos of previous
flash mobs, including some with a different
concept – this might give you a few fresh ideas.
Project goals:
The flash mob started the promotion of MOVE Week in Bulgaria
and coincided with other MOVE Week flash mobs staged at the
same time throughout Europe. The main goal was to introduce
people to the pan-European week of sports and physical
activity and to present the ideas and goals of the NowWeMOVE
campaign.

Flash Mob Plovdiv – MOVE Week
• Identify your partners. It is a good idea to
partner with dance clubs who will help with the
creation of the additional choreography and put
the whole dance together.
• The choreography should be cheerful and easy
to perform to a modern, popular and catchy
song.
• Choose a location – an open, public place with
a lot of space and many people passing by.
• Brand it! Dress up in NowWeMOVE t-shirts, put
on the bracelets and try to provide these things
to the dancers as well.
• Make sure you have enough promotional
materials. The flash mob is a promotion of
MOVE Week and it gathers a lot of people,
so it is a prefer opportunity to hand out flyers,
brochures and bracelets to the spectators.
• For more tips on organising an effective flash
mob, please take a look at the Flash Mob
Guide for MOVE Week 2014
Main Contact: Maya Licheva,
beactive@bgbeactive.org
Website: www.bgbeactive.org,
www.bulgaria.moveweek.eu
Video: https://www.youtube.com/
watch?v=Pyf70irSFDo

ALL SCHOOLS DANCE “HORO”
Youth/Pupils
BULGARIA
Objective: Involving young people in the organisation of MOVE Week events as equal partners
Organisation: National High-School of Humanitarian Science and Art “Konstantin Preslavski”, Varna

All Schools Dance “Horo”
Target group: Pupils and teachers from the city
of Varna
Budget: No budget
Size of the event: Community event with more
than 1300 participants
Event description: Students from the national
high-school “Konstantin Preslavski” invited
all students form Varna to join a MOVE Week
event they organised themselves and held in
the schoolyard. More than 1300 participants,
including some kindergarten children, danced the
“horo” together on the first day of MOVE Week
2014. The dance kept going for 30 minutes to
achieve the ultimate goal – involving students
and teachers of all ages and showing them an
alternative way to be active and healthy. This way
it combine all of the benefits of physical activity
with the emotions of the dance and the feeling of
being a part of a community and a tradition.
Cross-sector partnerships: Education and
Culture
Practical tips:
• Have faith in young people�s ideas – they are
often innovative and effective
• Reach out for support from local media
• Personally contact the principals of other
schools to invite them to join your initiative
and give their permission to the students to
participate, especially in case the event is
going to be held in their school hours
• Promote the event with posters and
brochures, which you can give out to the
children in every school you want to take part
in your event
Main Contact: Alexander Ivanov, Chairman of
the School Board
Website: http://nghni-varna.com/
NowWeMove blog story of Varna:
http://blog.nowwemove.com/variety-of-thematic-
activities-during-move-week-in-varna/
Project goals:
To set an example and to show children and teenagers one
of the many ways to be physically active is through Bulgaria�s
national dance.

LET’S BRING BACK SPORTS AND
PHYSICAL ACTIVITY TO OUR
STREETS AND PARKS
Everyone
CROATIA
Objective: Organize simple, cost effective and attractive workshops for your community.
Organisation: Institute of Public Health County of Medjimurje

Let’s Bring Back Sports and Physical
Activity To Our Streets and Parks
Target group: All ages – children, their parents
and grandparents
Budget: € 1000
Size of the event: Flagship event – 800
participants, 1500 spectators
Event description: In the centre of the City
of Cakovec (which is also centre of County of
Medimurje) and in Zrinski park were organized
various amusing and simple, yet attractive
workshops, as well as sport recreational activities
and competitions. We wanted to invite as
many children, youth and parents as possible.
Our activities were a mixture of modern and
traditional sports: table tennis, traditional street
games, yoga, dance workshops, Nordic walking,
pre-school running contest and many others.
We are especially proud of running the project
“To work on foot or by bike” which at the award
ceremony was set as a crown to our event.
The event got great media coverage and was
presented in best light possible. The feedback
from participants, newspapers and local TV was
amazing. Newspapers published articles about
the size of the MOVE Week event and how it
made the centre of the city so crowded.
Cross-sector partnerships: Health, Education,
Grassroots Sport Organizations and other NGOs,
Regional and Local Authorities, Social Care
Sector and Media.
Practical tips:
• One of the most important factors is good
timing – make sure you invite your partners on
time
• Adapt your ideas to those of your partners –
Project goals:
To point out the results of recent research which indicates how
today�s 10 years old children will live up to 5 years shorter than
their parents due to physical inactivity, and to show the public,
the sports clubs, NGOs, municipalities and others how parks
and streets in the cities can be used for all various physical
activities.

Let’s Bring Back Sports and Physical
Activity To Our Streets and Parks
this way you can improve your original ideas
and ease the co-working process
• Be precise with responsibilities and orders
• Control the implementation by setting up
several ad hoc meetings with your partners
and working team
• Work with experts, if possible – getting help
from experienced and well-informed on the
subject people is important and the results
can be outstanding
• Mutual trust and respect between partners is
essential to both the process and the results
Main Contact: Renata Kutnjak Kiš,
renata.kutnjak-kis@zzjz-ck.hr
Marina Payerl Pal,
marina.payerl-pal@zzjz-ck.hr
Website: http://www.zzjz-ck.hr/
Facebook: https://hr-hr.facebook.com/zzjzck
NowWeMove blog story of MW in Croatia:
http://blog.nowwemove.com/move-week-
preparations-in-croatia/
Video: http://www.zzjz-ck.hr/?task=mmk&aid=7

EXERCISE VS. WORK STRESS
Public Administration
CYPRUS
Objective: Official governmental bodies showed their support for MOVE Week through
their own participation in MOVE Week activities.
Organisation: Ministry of Education and Culture

Target group: Workers/Employees in the Ministries and
at the House of Representatives
Budget: € 200
Size of the event: A Flagship event with 1000-1200
participants
Event description: The event was initiated by the
Department of Physical Education in Secondary
Education at Ministry of Education and Culture in Cyprus.
The aim was to provide a 10-minute physical activity
programme for the employees, directors and Ministers in
all Cypriot Ministries, plus the House of Representatives
(employees and Members of Parliament) and at the
President�s offices.
The 10-minute programme was prepared by qualified
gymnasts who conducted the sessions voluntarily. The
Minister of Education and Culture sent a letter to all of
the Ministers informing them about MOVE Week and
its purpose and asked them to allow their employees a
10-minute break to participate in the physical activity
programme. All of the Ministers replied positively and
some of them even participated. It was an event that was
held during the whole week.
The participants were very enthusiastic and were actively
involved in the event. The event was a huge success,
and the employees asked whether they could have visual
material of the 10-minute programme so they could
continue practising the exercises at their workplace. The
Ministry has therefore decided to record a 10-minute
video that will be distributed to all Ministries and made
available on their websites, so that call all employees can
access them when they log in.
Cross-sector partnerships: Education, Culture,
Presidency, Ministries
Practical tips:
• Set clear goals for your event
• Networking, cooperation and effective communication
are really important, especially when different sectors
are involved
• Get permission to use the settings you want for your
event (offices, conference rooms, outdoor locations,
etc.)
• Start preparing your event early; Develop a simple
physical activity programme that can be implemented
at workplaces by anyone who wants to join in
• The event has to be short (the employees won�t want
to be away from their work for too long)
• Promote your upcoming event; Let people know
about the type of event, who the organiser is, why
it is important, where and when it will be, etc. Try to
attract media attention.
Main Contact: Ioanna Paraskevopoulu
paraskevopoulou.j@sportskoa.org.cy
Website: http://www.moec.gov.cy/en/
http://blog.nowwemove.com/moving-the-ministries/
Project goals:
To raise awareness of the benefits of physical activity in the
workplace and to mobilise and engage the public sector in
physical activity, encouraging staff to adopt an active lifestyle.
Exercise vs. Work Stress

NowWeMOVEENGLAND / MOVE Week Hertforshire
Objective: Increase opportunities for hard-to-reach groups to participate in sport and physical activity
Organisation: Michal Siewniak on behalf of Active East Herts and in partnership with CVS for
Broxbourne & East Herts and StreetGames UK
Everyone

Target group: All groups
Budget: £ 2000
Size of the event: A series of small events that linked
together to create MOVE Week.
Event description: The initiative looked at increasing
opportunities to engage with �hard to reach� groups,
e.g. from various ethnic backgrounds, through sport and
physical activity. Using sport and physical activity as a
tool to bring people together and increase community
cohesion by breaking down barriers that prevent them
from attending local sports clubs. We encouraged a
number of local sports clubs to promote themselves by
opening their doors� to the general public and offering
community tasters throughout MOVE Week, not only at
their club but also at community venues.
The MOVE Week creates an inclusive environment which
helps to break down the barriers mentioned above and
improve community relations. MOVE Week also highlights
sustainable opportunities for volunteering and sport
participation, and demonstrates the positive impact of
sport and physical activity on our communities.
MOVE Week in Broxbourne and East Herts was organised
by 5 volunteers who managed to deliver 19 activities, 12
sport disciplines and 450 participants.
Cross-sector partnerships: Herts Sport Partnership,
East Herts District Council as well as local Housing
Association.
Practical tips:
• Start your planning and organisation in advance (we
started 6 months before MOVE Week)
• Search for potential partners and participants who
might be willing to get involved
• Seek funding in advance
• Inform your partners about your plans a couple of
months before the event – don�t start putting the
timetable together at the last moment
• Work to promote your event to a wide range of groups
and individuals, using traditional media, social media,
brochures, etc.
Main Contact: Michal Siewniak,
michal@cvsbeh.org.uk
Website: http://www.cvsbeh.org.uk/ or http://www.
activeeastherts.org/news
NowWeMOVE blog stories:
http://blog.nowwemove.com/move-week-initiative-
recognised-by-uk-department-of-health/
http://blog.nowwemove.com/move-week-a-true-success-
in-hertfordshire-uk/
http://blog.nowwemove.com/move-week-makes-a-
difference-in-hertfordshire-uk/
Project goals:
Promoting the participating clubs, recruiting new volunteers, raising
the profile of grassroots sport organisations in general, establishing
partnerships in other European countries, using sport to tackle
issues such as reducing health inequalities, tackling social exclusion
and increasing physical inactivity.
NowWeMOVE – MOVE Week Hertforshire

BIKEPARADE AND
SPORTS MARKET
ESTONIA / LATVIA
Objective: Organising a cross-border cycling event
Organisation: Sport Year Foundation/Valga City Council/The Danic Chamber of Commerce
Everyone

Target group: No specific target group
Budget: A small budget
Size of the event: Community event (about 300
participants for both events)
Event description: The day started with a
huge traditional community market and the
sport market was part of it. Local sport clubs
introduced their regular training sessions and
there were also sporting activities that visitors
could take part in during the day (e.g. bicycle
obstacle course, street hockey, ski jumping,
house dance). Afterwards everyone was invited
to take part in a Bike Parade, a 5 km cycling
route which crossed the Latvian border. The aim
was to promote cycling, to take the opportunity
to visit the Latvians as part of MOVE Week and
to do some fundraising for the Bike Garage. The
Bike Garage gave participants the opportunity to
build and repair bikes for themselves and others,
and it also made bikes available to rent for the
parade. The Bike Parade�s route ended at the
location where the Garage was set up.
Cross-sector partnerships: Valga City Council
Practical tips:
• Get media attention, because it gives your
event huge added value and it makes it easier
to find sponsors and participants for the future
• Involve your community, work with them and
try to get community leaders and politicians
to take part in what you�re doing. In our case,
a community leader participated in our event
and that had a very positive influence on the
media coverage
Main Contact: Tiina Kiislar, tki@isca-web.org
Website: www.spordiaasta.ee / www.valga.ee
http://blog.nowwemove.com/move-week-in-
estonia-cross-border-cycling-event/
About the event:
estonia-cross-border-cycling-event/
About MoveWeek in Estonia:
http://blog.nowwemove.com/the-story-behind-
estonias-move-week-success-in-2014/
Project goals:
The Bike Garage idea was that local youth would have a
place to come together, repair and “pimp up” their bikes and
skateboards. The outcome was that the call for supporters and
sponsors was released and the fundraising for the Bike Garage
started!
Bike Parade and Sports Market

Find Your Move Kozani
Everyone
GREECE
Objective: Involve the community through outdoor physical activity events
Organisation: Municipality of Kozani

Target group: Youth, Elderly,Disabled,Mental
Health
Budget: No budget
Size of the event: Community event with about
800 participants
Event description: The organisers were present
at a special kiosk in the main pedestrian street
a week before MOVE Week to invite citizens to
participate in various activities during MOVE
Week. These included street games, football,
cycling on trails, street dance, walking and hiking,
games for children, pedestrian crossings events,
street art, flying fox, skateboarding and BMX. In
the end, the event involved many people and had
a great impact on the community!
Cross-sector partnerships: Social Services,
Health, Sport, Cultural, Education, etc.
Practical tips:
• The activities have to be developed and
implemented in cooperation with local
organisations and groups.
• Make sure to provide a variety of activities –
that way you can attract more people and get
them “hooked” on a sport or physical activity
that is suited to them.
Main Contact: etasopoulou@yahoo.gr
Website: www.kozanh.gr
greece/
Project goals:
To invite citizens to discover the town�s streets, squares, parks, and
urban routes and trails around the town. To promote the outdoors as
a space for physical activity and raise awareness of the environment
and its protection, as well as active transport and volunteerism.
Overall, the event should have a positive outcome for both the
organisers and the participants.
Find Your Move Kozani

SCHOOL SPORT DAYHUNGARY
Objective: Organise a national school sport day!
Organisation: Hungarian School Sport Federation (HSSF)
Youth/Pupils

Target group: Pupils between the age of 6 – 18 and their
teachers
Budget: € 20 000
Size of the event: Large: 220,000 pupils and teachers
(almost 50,000 more than in 2013) and 768 schools.
Event description: In 2014 the event was held for the
8th time. Each year, every Hungarian public education
institution is asked to use the Hungarian School Sport
Day to promote at least 120 minutes of sports and
physical activity among their pupils and teachers. As
a part of ISCA�s MOVE Transfer project, HSSF put a
special emphasis on involving hard-to-reach populations
(i.e. schools from disadvantaged regions, children
with disabilities, etc.) in the day. In 2014, 50% of the
participants in the event came from this specific target
group. 4000 disabled students engaged in the activities
(twice as many than in 2013).
Apart from the distance of the traditional “Hungarian
School Sport Day Run” (last year 2014m), there are
no limitations to the physical activities chosen by
the schools, so a wide range of recreational sports
are introduced to pupils every year during the 120
minute interval. Besides traditional sports like football,
handball, volleyball and table tennis, many other physical
activities are included in the programme, including team
competitions and relay races, rope-jumping, sack races,
Zumba, aerobics, and even hiking, orienteering and bike
trips.
The schools with biggest numbers of participants
received sporting goods vouchers – last year 242
schools, 131 of them – from disadvantaged regions.
Cross-sector partnerships: Education, targeted media
and Mr Pál Schmitt (the former President of Hungary) was
present.
Practical tips:
• Contact potentially relevant organizations that could
help you mobilize the schools and engage them to
take part in the initiative and its implementation
• Find the right motivation for the schools to take part in
the initiative
• Reach out to the inactive schools
• Use your personal contacts and approach them
directly
• Involve teachers – this will set a good example for the
children and inspire them to be active and healthy
• Provide inspiration – motivate and inspire your team,
your partners and the participants
• Involve media
Main Contact: Ákos Füzi, fuzi.akos@mdsz.hu
Website: www.mdsz.hu/en
http://blog.nowwemove.com/140000-school-children-
moved-in-hungary-last-year-thousands-more-expected-
this-year/
ISCA website story:
http://www.isca-web.org/english/news/
foursecretstoscalingupyourgrassroots
sportinitiative
Project goals:
Promotion of physical activity and at least 120 minutes of
movement in every school.
Hungarian School Sport Day

Health literacy
in kindergartens
ICELAND
Objective: Active homework can inspire the whole family
Organisation: The Icelandic Youth Association (UMFÍ)
Youth/Pupils

Target group: Children in kindergarten and their
parents
Budget: No budget
Size of the event: Over 2000 participants
Event description: Physical activity was included
in all activities during the day at the kindergarten.
The parents walked to the kindergarten and
back and had morning dances with their kids.
There were open events during the week so that
families could try out new activities, for example,
yoga. Every child was assigned homework
that involved physical activity and they were all
excited to do it!
The outcome was that every child participated
in more than 60 minutes of organised physical
activity during the day, plus the time they spent
doing their homework, where they inspired their
whole family to be more active.
A whole community participated and by the
end of the program, all of the children and their
families were influenced in every aspect and were
familiar with the concept of MOVE Week.
Cross-sector partnerships: Education, targeted
media and Mr Pál Schmitt (the former President
of Hungary) was present.
Cross-sector partnerships: Education
Practical tips:
• Reach out to kindergarten teachers for
support, get them involved – they are the role
models during school hours and for them it
can be very easy to inspire the children to
bring health literacy information home and
motivate whole families!
Main Contact: Sabína Steinunn Halldórsdóttir,
sabina@umfi.is
Website: http://umfi.is/category/frettir
http://blog.nowwemove.com/schools-are-
moving-in-great-number/
Project goals:
The objective was to influence the children and increase
their health literacy – physical, mental and social. A healthy
diet is normal in the kindergartens; the only drinks provided
are water and milk. We managed to increase the children�s
intake of fruit and vegetables during the week, as well as
their physical activity – just as we had planned.
Health literacy in kindergartens

1 KILOMETRE (KM)
FOR YOUR HEALTH
ITALY
Objective: YOU can have your own kilometre of health!
Organisation: UISP
Other

Target group: People leading a sedentary
lifestyle
Budget: No budget
Size of the event: medium
Event description: “1 KM for Your Health” is
a homogeneous walking groups methodology
acknowledged by the Italian Ministry of Health.
The project, was implemented by UISP in 3
Italian Regions (Emilia Romagna, Puglia, Marche)
and, thanks to MOVE Transfer, it has been
transferred to two more Italian Regions: Lazio
(Rome) and Veneto (Rovigo). The main purpose
is the promotion of movement (walking and slow
running) for sedentary people who can improve
their health and social life through physical
activity.
“1 km”, is a circuit of 1 km in a park, in a sports
centre, or on a city track, suitable for a fast
walk or slow jog, or a combination of both. It is
designed for anyone and can be done throughout
the year, either individually or together in a group
of people with the same speed.
During the event was used a talk test that
measures the walking intensity – at what heart
rate or breathing pace the person will be having
difficulties keeping a conversation. Each person
has their own pace when walking or jogging.
To measure it, you need to test it with a watch
and heart rate monitor with a transmitter and
collar. The test consists of fast walking or slow
running for exactly 1 km and ends with a personal
card reporting the time spent in km/h. It is also
associated with an assessment of the perceived
effort of the participants through a ladder
perception of fatigue.
The test helps people to learn how to walk
and run at the right intensity or speed. Every
person should go at their own pace, because in
many cases extremely intense exercise is not
necessary. On the other hand, if the activity is not
intense enough it may not be sufficient for their
health.
media and Mr Pál Schmitt (the former President
of Hungary) was present.
Project goals:
To create a 1km path in a park, in a sports centre or in town,
that is not only a place for sport, but also an educational space
promoting healthy lifestyles. To popularise physical activity
(walking, slow running) among inactive people by organising
homogeneous walking groups.
1 Kilometre (KM) for Your Health

Cross-sector partnerships: Sport club,
municipalities
Practical tips: To do the test, operators have to
be trained and provided with special equipment
such as:
• 11 posts (fixed or mobile): departure post,
arrival post and 9 other posts in between –
one for every 100 metres.
• 2 carpets: departure/arrival
• 3 heart rate monitor watches with elastic
bands / transmitter
• Signs (fixed or mobile) to show progressive
time going from one sign to the next and
the scale of perception of fatigue. The times
between 2 signs are read in order to calibrate
and also to scale the velocity of the steps.
You could organise a “1 km for your health”,
school or city run!
This would be a sort of �reversed race� where
participants are grouped in teams (made up
of small groups of equal step velocity) starting
staggered (depending on their speed) and
arriving together.
To carry out your own “1 km for your health” as
a MOVE Week 2015 event, you would need to be
provided with:
• Training for your operators
• A kit for the speed test
• A kit containing mobile signs
• T-shirts indicating the step velocity, which
you�ll give out to participants
• Contact schools and/or local entities to
arrange the run
• Design the circuit and print maps
• Put mobile signs along the circuit
• Calculate the starting point and time for
different groups
• Conduct the speed test among pupils/
participants
• START!
•
Main Contact: Sara Ceci, moveweekitalia@uisp.it
Website: www.uisp.it
http://blog.nowwemove.com/schools-are-
moving-in-great-number/
1 Kilometre (KM) for Your Health

VivicittàITALY-Vivicittà
Everyone
Objective: Thousands of people run for peace, solidarity
and rightsin different cities around the world
Organisation: UISP Italy

Target group: Everyone
Budget: N/A
Size of the event: Large
Event description: Vivicittà is an important mass-
sport event. Every year (for 26 years), more than 70,000
citizens take part in it. They run together, at the same
time but in different cities of the world. Vivicittà isn�t, and
doesn�t want to be, just a run but a very important social
event. The runners are evidence of a desire to live in an
ecological environment, in solidarity with the citizens of
other countries, respecting all differences.
Vivicittà also wants to bring its message into the prison
environment, because sport, as a means of social growth,
must be “for all”.
Vivicittà stands out for its “simultaneity”, which makes it
a unique event in the world. More than seventy thousand
participants run on the same day at the same time.
The route is 12km long for the competitive race and
2-5km for the non-competitive one.
Each participant receives a start number, a “diploma-
card” with their results and a symbolic prize.
Cross-sector partnerships:
In collaboration with UNRWA (United Nations Relief and
Works Agency for Palestine Refugees) and UTL (Italian
Cooperation):
• Vivicittà was first organised in 2007 in Lebanon. In
2010 the event was a race in 5 camps for children in
12 refugee camps.
• In 2011 it was organised in Saida as a race for
Palestinian and Lebanese children running together
for open dialogue and dignity.
• In 2012, in Saida and Baalback, it was also a race for
Palestinian and Lebanese children to run together –
organised at the same day and time.
Practical tips:
To identify location and course
• Locate an area for the run, preferably on level land
• Draw a 1000-metre course without intersections
• Outline it with chalk, creating a large lane – at least 20
metres
• Use plastic tape to define the internal lane – to prevent
people cutting through the course
• The area start/finish has to be marked at least for 150
metres on both sides of the lane
• The finish line should not be situated on a bend
• Signal a point of reference at 500 metres (the half-way
mark)
Measurement:
• The course has to be measured by a bike with an
odometer or by a metric roller
• When measuring, it�s important to do it from the
middle of the lane
Registration of participants:
• Set up tables where the participants can register
• We gather registrations following the following
Project goals:
To be a sport and a social event that stands for peace, solidarity
and tolerance
Vivicittà

categories : A (8-9 years), B (10-11 years), C (12-13
years)
Registration:
• Divide the tables according to gender and age
category
• Organise them by first name/surname/age/the camp
they are from/start number
• The start numbers should be personalised with the
name of the camp and differentiated for boys and
girls; They should be given to the participants at the
moment of registration along with a coupon to retire
the t-shirt
• Registrations should be gathered in advance by the
person responsible
• It is important to consider pins to attach the start
number to the t-shirt. It should be attached at the
front.
Division of tasks:
• Appoint a person responsible for the start/finish area,
prizes ceremony and refreshments. They will decorate
the start/finish area with banners or flags at the sides,
provide bottles of water to the participants, set up a
table for the bottles and to take care of the garbage,
etc.
• Appoint a person responsible for the course. They will
define the course and inspect the chalk marking lines
and put up the ribbon before the beginning of the race
• Appoint a person responsible for rankings. They
will stand at the finish line to document the correct
finishing order
• Appoint a race director to coordinate the persons
responsible for the other sectors
• NB! It is important that all the staff members
wear the same t-shirt or something else that
will make them easily detectable.
Additional advice:
• Organisational staff should arrive well in
advance on the day of the event to carry out
all of the tasks listed above
• Leave the event location in the same condition
at it was when you arrived
Main Contact: Massimo Tossini,
m.tossini@uisp.it
Website: http://www.uisp.it/
Vivicittà

Abseil it!MALTA
Objective: Overcome your fears and have fun being active!
Organisation: MOVE
Youth/Pupils

Target group: School children, youth and the
general public
Budget: No budget
Size of the event: A medium event with about
400 participants
Event description: In an era of smart phones
and computers, children�s physical activity
has been in sharp decline. Instead of getting
outdoors, children and young people prefer
to stay inside and spend their time on social
networking sites. “Abseil it!” was organised by
MOVE to introduce innovative and fun ways of
being active. The participants had the opportunity
to abseil down the city walls and try out a new
sport. They also experienced the city from a new
perspective. Another highlight of the event was
a zip line from the outer walls of Fort St. Elmo. It
was definitely an adrenaline-rush event with an
educational dimension as each activity offered its
own unique bit of fun and history.
During the activity some participants overcame
their fears and realised they could do anything
they set their minds to! In a country surrounded
by sea, sun and sand, outdoor activities should
be definitely be a natural part of the citizens�
everyday lives!
Practical tips: Abseiling and zip lining are
activities which can be dangerous if not
conducted professionally.
• An excellent coordination with the school and
teachers is a must
• Communication with the parents is also very
important
• Some parents may be reluctant to allow their
children participate in the activity, therefore
it is important that everyone is well informed
about the activity and the safety precautions
• A consent form should always be signed by
the parents if the participant is a minor
Main Contact: Cynthia Debono,
cynthia.debono@movemalta.org
Website: www.movemalta.org
Project goals:
To encourage children and young people to try out new sports
and explore the outdoor world
Abseil it!

BLUE MOVE WEEK
IN WEJHEROWOPOLAND
Objective: Pupils Enter the “Enchanted World of Football”
Organisation: MOVE Agent Tadeusz Ciapa, WAPN Błękitni Wejherowo
Everyone

Target group: Children, youth, elderly
Budget: Medium
Size of the event: 1200 participants, 400
spectators and 40 volunteers
Event description: The goal of the Blue MOVE
Week in Wejherowo was to promote physical
activity as much as possible among the residents
of the city. The action was held in Wejherowo
and the surrounding area. It was divided into 11
separate events targeting specific audiences.
One of them was called “The Enchanted World
of Football”, which was attended by pre-school
children. Then, through events that promote
football, running, floorball, gymnastic exercises
and active tourism, we showed and informed
people about how important movement is in the
lives of children, adults and seniors.
Cross-sector partnerships: Health and Sport
sectors, NGOs, Education, Local Governments
Practical tips:
• Find a sport discipline for all ages, where
grandfathers can play with their grandsons,
mothers with their daughters, etc.
• Try to find a contact to the local press, they
can write a short article about your event
• Local shops and companies can provide
prizes for participants (or other supplies, like
water, fruit, small snacks, etc.) – don�t be shy
to ask for their help
• Maybe your local government has a financial
grant for sport initiative – seek their support
Main Contact: Tadeusz Ciapa,
blekitni-wejherowo@home.pl
Website: www.blekitni-wejherowo.pl
http://blog.nowwemove.com/blue-move-week-
named-best-move-week-2014-event-in-poland/
Project goals:
The aim was to involve and activate the local community,
including people of all ages. The outcome was 1200
participants.
Blue MOVE Week in Wejherowo

NO ELEVATORS DAYROMANIAObjective: Implement an event that promotes the habit of walking and climbing
the stairs as easy and healthy exercises
Organisation: Sports Federation of Sombor
Everyone

Target group: No, we hoped as many people as possible
would be involved in this initiative.
Budget: € 100
Size of the event: A medium event with about 500
participants.
Event description: The event was promoted during
MOVE Week at the Ministry of Youth and Sport�s official
headquarters. There are 30 national sport federations in the
same building.
The idea was to promote a healthy lifestyle in an office
building where people use elevators constantly. The
elevators were blocked; they could only be used for
administrative purposes or for people with disabilities. We
had posters at every floor advising people to take the stairs.
The event wasn�t well received at the beginning, but it
wasn�t long before people started using the stairs instead of
the elevators.
Cross-sector partnerships: Public institutions were
involved, including the Ministry of Sport and Youth, as well
as NGOs including national sport federations.
Practical tips:
It is easy to organise this type of event, but in order to “spread
the word” and have a greater impact you should try to involve as
many organisations as possible in promoting the event:
• Initiate a low-budget stunt event with strong PR potential
• Map your partners
• Contact media and announce the event well in advance to
attract partners to join in
• The presentation of your initiative should be well-structured
and convincing
• Work on gaining free PR coverage locally, thus reaching
various stakeholders
• Involve local opinion leaders, businesses and institutions as
the first step of a further partnership
• Demonstrate that you are a dynamic and innovative
organisation that encourages physical activity among various
groups
Main Contact: Romanian Federation Sport for All,
sportulpentrutoti@yahoo.com
Website: www.sportulpentrutoti.ro
Project goals:
To promote MOVE Week and its partners; to encourage the habit of
walking and using the stairs; to help people who work at their desks all day
to relax and move, using different types of physical activities. We managed
to achieve our objectives at least for a day, and hopefully taking the stairs
instead of the elevators will become a habit for some of the people.
No Elevators Day – Romania

ZUMBA MOVE CLASSSERBIAObjective: A cost-free activation of women
Organisation: Sports Federation of Sombor
Women

Target group: Women
Budget: No budget
Size of the event: A medium event with about
450-500 participants
Event description: Zumba is a fitness program
for all, but it is mostly women who participate.
It is very attractive – colourful, intense and fun,
so a large number of women doing classes on
a regular basis. Those who participate often
experience how moving the program is and
improve their social life by meeting new friends,
all whilst they are dancing and working out!
The objective of the event was to move as many
young girls and women as we could, and for free.
Not only did we succeed, but of the 200 women
who attended that one class, 120 are still coming
three times a week during the year!
Cross-sector partnerships: Sports federations,
Municipalities
Practical tips:
It is an event that is extremely easy to organise –
all you need is the motivation, so once you have
that, you just have to:
• Choose a place (a school, a sports club, park,
etc.)
• Contact the right person (the school principal, a
sports club manager, your municipality, etc.)
• Choose a Zumba instructor who will lead the
class and arrange things with them
• Publicise your event. You can use social media,
local media, fliers, posters – whatever your
budget allows you
Main Contact: Ilija Lalic,
sportskisavezsombora@gmail.com
Website: www.sombor.svz.rs/sport-za-sve
http://blog.nowwemove.com/a-step-forward-for-
move-week-in-serbia/
Project goals:
Get women to move
Zumba Move Class

MOVE WEEKSLOVAKIA / P. J. Šafárik University in Košice
Objective: Multiple activities to move students, employees and guests
Organisation: Institute of Physical Education and Sport
Youth/Pupils

Target group: Students, employees, guests of P. J.
Šafárik University in Košice
Budget: € 800
Size of the event: 20 events with more than 1200
participants in 2014
Event description: We organised events during the
whole of MOVE Week including “2 minutes for health”
(aerobic physical activity using different machines),
“Table tennis for employees of the University”,
“MOVE Week Volleyball Tournament”, “Move! in to
the stairs” (promotion of walking the stairs by using
the 10-floor building of the Faculty of Medicine),
“Pilates for everybody”, “MOVE Week Indoor Football
Tournament”, “FVS WILD RUN Active Life” (short and
fun run for the Faculty of Public Administration), “Rope
Skipping”, “Indoor football for employees of University”,
“Aerobic Night”, “City of Košice 24 Hour Swimming
Relay “, “Always Active” (an exercise for the elderly),
“MOVE Week Powerlifting”, “MOVE Week Streetball
Tournament”, “Folkdance for kids”, “Folkdance for
adults”, “Sports Activities for Youth With Disabilities”,
“Annual aerobic afternoon of Remembrance Věra
Medveďová”, “Hiking in Slanske Hills”.
Cross-sector partnerships: The partners of Institute
of Physical Education and Sport were P. J. Šafárik
University in Košice, Slovak Sport For All Association, TJ
Slávia UPJŠ (an organisation responsible for promoting
sport and physical activity among university students),
Slovak University Sport Association (which is supporting
organisation of sport-for-all events at universities by
redistributing funds from Ministry of Education, Science,
research and Sport of Slovak Republic), Košice Medical
Students Association, City of Košice, Košice Region,
Active Life (an organisation promoting active lifestyles
using different formats), G6 Dance Group, Art Street
Crew, FS Hornád University Folkdance Group, Spojená
škola (a School For Youth With Disabilities), and Košice
Region Youth Council.
Practical tips:
• Start to organising your events early (February-March)
• Start contacting your partners and MOVE Agents as
soon as you start planning
• Use the network you have to attract good PR and
fundraising to your events
• Use the activities you are already running and think
how you can implement them in different manner
• Don�t be afraid to try something new
• It�s all about motivation
Main Contact: Peter Bakalár,
peter.bakalar@upjs.sk
Website: www.upjs.sk/aktuality/move-week-2014
Project goals:
To move students, employees and guests of P. J. Šafárik
University by offering them different activities
MOVE Week at P. J. Šafárik
University in Košice

ORIENTEERING CITY PATH
SLOVENIA
Objective: People with mixed abilities get healthier through physical activity
Organisation: NAPREJ - Rehabilitation Centre For People with brain injuries
Mixed abilities

Target group: People with and without
disabilities, local community
Budget: Minimum budget
Size of the event: A large local event: 123
participants, 23 teams
Event description: City Centre Orienteering in
teams, for people with mixed abilities (1.5km -
3km). The teams, 3-5 people, walked through
the centre of Maribor. At each “station” along
the path they were required to perform tasks
and participate in games. The team results
were based on the time necessary to complete
the path and the points were scored at the
completion of each “task”. Each participant
received refreshments and a commemorative
prize.
The activities were aimed at encouraging all
people to be more active in their daily lives. At
the same time, they allowed the participants to
learn about the centre of Maribor and train their
orienteering skills. The event took place under the
motto: �MOVEMENT IS HEALTHY!�
We managed to involve 100 people and a wide
range of stakeholders and volunteers.
Cross-sector partnerships: The partnerships
included local sport clubs, public bodies, NGOs,
social-care providers (public and private), private
companies (supermarkets, bakeries, food
industries, etc.)
Practical tips:
• Use existing partnerships
• Engage stakeholders from different sectors
• Use existing networks
• Organise events that are seen as valuable to
different partners
• Extend your network through MOVE Week
Main Contact: move.week@sportna-unija.si -
tajnistvo@center-naprej.si
Website: www.zavodnaprej.si
Project goals:
To promote physical activity, urban mobility, social inclusion, active
participation, volunteering among people with and without disabilities
(sensorial, physical, intellectual, speech). Also to gather those people
together through games, leisure and physical activity, and to raise
awareness about disability issues.
Orienteering city path

“DIUMENGE INCLUSIU”SPAIN
Objective: Health promotion to the general public
Organisation: UBAE Foundation – FCEDF (Catalan Federation of Adapted Sport)
Mixed abilities

Target group: Disabled and abled people
Budget: € 1000 (approx.)
Size of the event: Flagship event with over 500
participants.
Event description: We wanted to attract people�s
attention and to tell them more about our values. To
interact with the entire population, there were different
types of activities, games and workshops, with the
common factor of all of them being the different stages of
activity:
• Explanation of the activity, performed by our
technicians
• Completion of the activity
• Reflection on the final activity, where people could
answer questions and evaluate the experience
We organised an Inclusive Dance Party which had two
parts – the first was for disabled and abled children,
and the second was for adults. There were two people
in wheelchairs up on the stage with the dance teachers.
Another inclusive activity was Boccia, which was very
popular with the children as it was quite easy!
There was also handbike, basketball and rugby. The
participants really enjoyed the activities and came away
with a better understanding and more sensibility for
people with disabilities and the difficulties they face with
regard to practicing sport: “It was great to see how abled
and disabled children were just having fun and engaging
in physical activity together and to see social inclusion,”
one of the participants said.
What we were aiming for was achieved and our
participants now have a better understanding of what
adapted sport is.
Cross-sector partnerships: No.
Practical tips: When organising such events it�s very
important to make sure that all the needs of the people
with disabilities are being met:
• Make sure the venue is accessible for wheelchair
users and people with other disabilities
• Consult the target group beforehand (preparation is
the key to any successful event)
• Make sure that there are exterior toilet facilities, etc.
• Organise transport to and from the event
• Try to find funds for specialist equipment, or find
project partners that can provide it
• Use staff/volunteers who have experience in working
with disabled people.
Main Contact: Lindsay Young,
lindsay.young@cess.eu
Website: www.eurofitness.com,
www.esportadaptat.cat
NowWeMOVE blog - Disability never a barrier to MOVE
Week http://blog.nowwemove.com/disability-never-a-
barrier-to-move-week/
Video: www.youtube.com/watch?v=NusY5qdpnJ4
Project goals:
The main purpose of the activity was to educate and draw the general
public�s attention (including people with and without disabilities) to various
topics (adapted sports, health promotion and nutrition) that have one
common goal: promoting physical activity and sport.
“Diumenge Inclusiu”

ACTIVE OFFICEThe NETHERLANDS
Objective: The Municipality of Amsterdam activates people by setting a good example
Organisation: Municipality of Amsterdam – Sport, Education & Culture Department
Public Administration

Target group: It was meant for all the employees
of the department
Budget: No budget, only time and promotional
materials that were already prepared for
MOVE Week.
Size of the event: Small open event - approx.
400 people were willing to join us, but the actual
number of attendants was not counted.
Event description: The Municipality of
Amsterdam organised an Active Office week
for its employees. By internal communication
they were inspired to use active transport,
such as cycling or walking, to get to work and
getting up and walking to each other�s desks to
communicate during working hours, instead of
using e-mail. A very nice motivational touch was
to put stickers on the stairs, showing that each
step they climbed burned one calorie.
The feedback received after MOVE Week was
that this practice should be integrated through
the whole year and not just for the seven days
of the event. The Sport, Education and Culture
Department of the Municipality is the one that is
responsible for the activation of the community,
but the reality is that these people are sitting at
their desks for 40 hours a week. To set a good
example they should be the first to be more
physically active.
Cross-sector partnerships: No, just a multi-
sector department
Practical tips:
• Make sure to contact the right people
• Set specific goals and present them clearly
• Create attractive promotional and motivational
materials – for example, a poster with different
activity options for the office
• Develop a light but effective activity program to
show people PA doesn�t have to take too much
time or effort – it can be fun and will make them
feel energized afterwards
• Make the activities easy so everyone can join in
• Organise challenges and games between
employees – for example, who climbs the most
steps or who joined more activities during the
week
Main Contact: Karlijn Kooke,
karlijnkooke@hotmail.com
Website:
www.amsterdam.nl/kunst-cultuur-sport/sport/
NowWeMove blog story:
http://blog.nowwemove.com/municipality-of-
amsterdam-supports-the-nowwemove-campaign/
Project goals:
To set a good example for the residents of the city through the
institution responsible for their physical activation.
Active Office

MOVE WEEK REACHES
THE SKIES ABOVE TURKEY
TURKEY
Objective: An innovative promotion of MOVE Week and the NowWeMOVE campaign
Organisation: Fethiye Public Health Management
Everyone

Target group: No
Budget: € 1500
Size of the event: A flagship event with 500
participants and 2000 spectators
Event description: The National Coordinator
(NC) organised the opening of MOVE Week to
take place during a paragliding festival. This
ensured great visibility and media coverage
and reached a lot of people. Feridun Ekmekci
(Turkey�s NC) was paragliding in the sky himself,
waving MOVE Week flags in the air. This
interesting approach received great support from
the local authorities and organisers of the festival,
who had put together a dance show and a band
concert. There was a huge variety of people
including university students, non-governmental
organisation representatives, politicians and
many others.
This exciting event made sure that Turkey had an
active campaign with more than 80 successful
events!
Cross-sector partnerships: Tourism, Culture,
Health, Sport and Municipalities
Practical tips:
• Find the right partners
• Contact your partners (present or future) in
advance
• Organise your event during an existing one
that gathers many people
• Seek support from local authorities
• Think of something new and make it
spectacular
• Maintain good communication between
MOVE Agents, Partners and your National
Coordinator
Main Contact: Dr. Betül UYSAL - Manager of
Fethiye Public Health Center,
Betuluysal-48@hotmail.com
Website: www.fethiye.gov.tr/default_
B1.aspx?content=72
http://blog.nowwemove.com/in-turkey-move-
week-started-from-the-air/
Video: www.youtube.com/watch?v=uWT_
hsumA0A
Project goals:
Promote MOVE Week and attract as many people as we could
to the 2014 campaign.
MOVE Week Reaches the Skies
Above Turkey

Move-A-Thon 2014SCOTLAND
Objective: Involve children in MOVE Week through dancing
Organisation: South Lanarkshire Leisure and Culture (SLLC) – MOVE Week 2014
Youth/Pupils

Target group: Primary school children
Budget: £ 2,000
Size of the event: : Large: 123 primary schools
with approx. 22,000 participants
Event description: Building upon the success
of 2013�s MOVE Minute, a short Move-a-Thon
dance routine was recorded and a DVD was
given to schools and nurseries so that the pupils
could all learn the routine in time for MOVE Week.
The young pupils then performed it en masse,
some outside in the school grounds, and some
inside at their assemblies. It is planned that the
DVD will be used in schools throughout the year
as warm up activity for PE or clubs, or just used
throughout the school day for additional physical
activity. This is great and it is very inspiring
because a MOVE Week product is going to be
used by a whole system and will be responsible
for teaching the love of movement from an early
childhood.
Practical tips:
• Collaborative thinking and working is
essential
• Try to streamline things to create a more
impactful message
• Find common themes, i.e. health
enhancing physical activity for older adults,
disadvantaged youth, to link with other ISCA
partners and highlight each other�s work within
communities and at events
• Do not go for what will be �easiest� to do
but take time for research and preparation to
really plan an impactful event
Main Contact:
Lauren.logan@southlanarkshireleisure.co.uk
Website: www.slleisureandculture.co.uk
Project goals:
To raise awareness of MOVE Week and the NowWeMOVE campaign
and key messages surrounding health enhancing physical activity by
engaging primary school children in learning and then performing a
specifically designed dance during MOVE Week.
Move-A-Thon 2014

If the answer is YES, please MOVE forward to contacting any of our partners presented in the Practical
Inspirations toolkit (or us directly) and BECOME a MOVE Agent!
For more information, please visit our websites:
ISCA: www.isca-web.org/english
NowWeMOVE: www.nowwemove.com
MOVEWeek: www.moveweek.eu
NowWeMOVE Blog: blog.nowwemove.com
Find even more MOVEment inspiration by taking a look at our MOVEment Pills project:
movement-pills.nowwemove.com
NOW is YOUR turn to MOVE!
Did you find motivation to organise a MOVE Week event of your own?
Would you like to be the inspiration for others yourself?

Practical Inspirations from MOVE Week 2014

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Practical Inspirations from MOVE Week 2014