The document discusses various tools that can be used to optimize a blog for speed, including caching plugins like W3 Total Cache, content delivery networks (CDNs) like CloudFlare, and image compression services like Smush.It. It recommends combining W3 Total Cache, CloudFlare, and Smush.It to significantly improve blog loading speeds. Stats tools like Google Analytics are also highlighted as useful for analyzing visitor traffic and identifying opportunities for improvement. WordPress is positioned as the preferred blogging platform over Google Blogger due to greater control and customization options.