1. Nuñez PR Group, Copyright 2010
Facebook 101
Presented by: Nuñez PR Group

2. Nuñez PR Group, Copyright 2010
About Us
• Specializing in e-PR.
• Helping companies improve their brand
visibility and reach more customers.
• Providing strategic communications counsel
for businesses.

3. Nuñez PR Group, Copyright 2010
Why Use Facebook
Social media is not just a new business trend; it can be one of the most
efficient and effective channels for reaching your target audiences.
Facebook business pages enable businesses to:
Increase Sales
Improve Customer Service
Enhance Brand Visibility
Engage With Target Audiences

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Facebook Overview

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Privacy Settings
• Decide who gets to see what.
• Each tab allows you to control specific account details.

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Friend Requests
• You do not have to accept all requests
− Use ‘Ignore’ or ‘Block’ to manage connections
• Categorize connections
• Tell your friends you are using Facebook for work

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Notifications
Don’t worry about
remembering to check
Facebook for things that
happen. Facebook will
notify you.

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Messages
Facebook messages can be a great
way to reach busy people

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Facebook Search
• Facebook is a great search engine
• Use Facebook to find new leads and businesses in
your area
• Search for current customers or search for people in
your region
• Send an introductory message about your company
without having to friend them.

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Your Facebook Wall
• Appropriate photo
• Current info
• Post status updates
and link to friends
and pages
• Comment & ‘Like’
Posts
• Create a unique
URL:
www.facebook.com/insertyourname

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Facebook Business Pages
• Post business location & website
information
• Post status updates regarding
industry and company news
• Link your page to other pages in
your area/industry
• Post company photos
• Send targeted updates to fans
regarding special events
• Reply quickly to people who
comment on your page
• Create a unique URL:
www.facebook.com/nunezprgroup

12. Nuñez PR Group, Copyright 2010
Questions? Contact Us
Jessica Nuñez, President
O: (972) 380-9595
jessica@nunezprgroup.com
Chevis English, Account Executive
O: (972) 325-1555
chevis@nunezprgroup.com