Presented at the LisbonBIGApps for the 15 finalists as we prepared them for the final pitch.
There is a lot of luck, but mostly empathy plays a large role in the decision - empathy created with the judges, this assuming your idea doesn't suck.
3. 1. Elevator Standard Structure
Pitch
2. Problem
3. Solution
4. Market Size
5. Business Model
6. Competition
7. Go-To-Market Strategy/Marketing Plan
8. Team
9. Traction/Projections
10.Needs
standard pitch
8. • What is the problem you're solving?
• Who is this for? Who's the customer?
• How are you going to market it? How are you
going to sell it?
• What makes this unique or defensible? Can I
copy it? Does it stand out? Is it interesting in
some way?
• What’s the market opportunity? Can you see a
clear way to go to market?
the restaurant
Noonecapcble of judging – why? Just look at the extremely low probability of success of startups3 minutes impossible task
fundamental – start – finish – middle recoverable
Boom – start clearly – who are you – this will set the pace for the rest – you will lose or keep the jury here – practice is your only friend – practice, practice, practice – this is why pole position is so important – the start gives you a clear advantage
Everyone always says to tell a story BUT Anyone here a great story teller? Are you always THE person turning your normal experiences in funny and enticing stories? How many have stories in their pitches? Joãoque….YOU DO NOT HAVE TIME TO CREATE EMPATHY WITH A STORY
Boom – direct
No multi billion dollar markets or opportunities – silly and brings little comfortNaotemosgrandecapacidadeparainterpretarestesgrandesnumeros
Lock it down – any number or conclusion – asterisk usually stops people from asking where you got the numbers from – validation – don’t waste precious time justifying your facts or even opinions
Lock down your presentaton, have clear and precise answers, don’t hesitate, don’t waste time and use the 2 minutes of questions as an extension of your 3 minutes 3+2= 5 voilá
Challenge for most of you – English is not your first language – don’t make it work against you – speak clearly and slowly
If you want to use hard words to pronunciate – write them down and find easier equivalent to say
Often hear
THEN THERE’S YOU! WHO YOU ARE – TONE OF YOUR VOICE – YOUR BODY LANGUAGE, WHAT YOU WEARNO BEN & JERRY PRESENTATION – distracting, never in sync and always badNO FAMILY PRESENTATION – even worse
Judging – what the result will beITS HUMANIf you jury member are the only one to vote up – you are stupidIf you jury member are the only one to vote down – you have high expectations and are probably a guruIf in doubt – vote downIF THERE IS DOUBT – judge down