Pitch for DigiCity AdX, a platform to facilitate the transaction of ad space for outdoor digital media. As part of Google Squared Online.

2. Meet the team
Christopher
Kelly
Kavya
Rajagopalan
Brian
Jowers
Tim
Roberts
Raymond
Webb
Will
Anderson
Antoine
Simonet
Nuno
Vaz Martins

3. Digital Out of Home (DOOH) Advertising

4. The Idea

5. Market Opportunity
UK Digital Outdoor Revenue as a Share of All Outdoor Revenue
Source: Outdoor Media Centre

6. Market Opportunity - Why use DOOH?
● It is the lowest cost-per-thousand of all outdoor media
● It brings traditional outdoor advertising “to life”
● It allows for 24/7 exposure
● It is instantly updatable - can be used for real-time
marketing to increase relevance and in turn, engagement

7. Market opportunity

8. Market opportunity - Integrating social media

9. Competitive Environment

10. Competitive Environment

11. Customers: Media Owners

12. Customers: Media Agencies/Advertisers

13. Revenue Model

14. Revenue Model
Subscription benefits
➔
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➔
Credit account for purchases
Financial reports
◆ Advertising space bought
◆ Accounting details
Performance reports
◆ How DigiCity AdX drives costing
◆ Campaign reports

15. Marketing & Positioning Strategy

16. Marketing & Positioning Strategy
Digicity AdX → Media Owners
●
Direct contact with the networks
Digicity AdX →
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●
Brands/Agencies
Brands contact via direct contact, fair and SEM
Agency contact via direct contact and professional fair

17. Why invest with us?
● Pioneer
● Accessible
● Scalable
The future of outdoor advertising is with