The document discusses various strategies for international marketing and market entry. It describes different modes of entering foreign markets, including exporting indirectly through intermediaries or directly, licensing, joint ventures, and direct investment through wholly owned subsidiaries. It also discusses factors that can both drive and restrain global integration. When developing marketing strategies, companies need to avoid ethnocentrism and the self-reference criterion in order to understand foreign customer needs and provide appropriately adapted products, pricing, and promotion in each market.

1. Presented by- Nupur agrawal MBA

4. Commitment to Export Analyse Internal factors External Factors Decide on International market involvement Set targets implement Organise Allocate resources export HOW TO ENTER AN INTERNATIONAL MARKET

5. Modes of entry into foreign markets

17. Promotion strategy Exporter’s message sent (encoded) Language differences Government regulations Media availability Economic differences Tastes and attitudes Foreign Buyer’s receipt of message (decoded) Communication barriers

19. PLACE

21. Thanks