Social media is always evolving, be it due to the presence of new platforms, changing consumption habits, different ways of communication, or new innovative features. It’s critical for businesses to learn from past lapses that took place on social media in 2018 and at the same time keep up with trends coming up in 2019 to stay ahead in the social media game! Check out the slides to find out the 7 trend predictions that stood out to us and why!

1. TOP 7 TRENDSTOP 7 TRENDS
ON SOCIAL MEDIA IN 2019ON SOCIAL MEDIA IN 2019

2. V E R T I C A L V I D E O S
G E T T I N G P E R S O N A L
V O I C E S E A R C H
A U G M E N T E D R E A L I T Y
C H A T B O T S
C R E A T I N G C O M M U N I T I E S
P O D C A S T
WHAT WE'LL TALK ABOUT TODAY

3. Social media is always evolving. The
trends often stem from various factors
like the presence of new platforms,
changing consumption habits, different
ways of communication, and new
innovative features.
The social media trends in 2019 that
we’ll be highlighting revolves largely
around the happenings of 2018. It’s
critical for businesses to learn from
past lapses and at the same time keep
up with trends to stay ahead in the
social media game!

4. Earlier this year in March, news
broke that a data-mining firm called
Cambridge Analytica harvested
personal data from around 87 million
Facebook profiles, without the users’
consent, to build a system that would
use micro-targeting and
psychological profiling to target US
voters with personalized political
advertisements and influence the
election results.
www.smartinsights.com

5. A key issue that surrounds social media in 2018 is none
other than
Moving forward, marketeers need to look beyond one-
sided marketing, and start building up strategies to
establish more authentic and honest ways of
communication. And some of the trends we’ll be
sharing will help you do just that!
TRUST & TRANSPARENCY

6. 1. VERTICAL
VIDEOS
Videos continue to dominate social media,
hence a key area that marketeers should
focus on in 2019.
The different forms of videos that businesses
can explore include:
LIVE VIDEOS
IG TV
IG STORIES
FB STORIES

7. LIVE
VIDEOS
NEW GOAL FOR 2019:
CREATE REAL CONNECTIONS
WITH CONSUMERS
How does Live Videos strengthen the relationship
between brands and their consumers? Through its
interactivity which allows the audience to ask
questions and get answers in real time.
Going Live also allows greater authenticity as the
personality and emotions of the speaker is shown
without the luxury of editting.
More businesses should look into using Live videos
on both Instagram and Facebook to build trust and
loyalty from consumers!

8. STORIES
Vertical videos are one up from
visuals, and its trend is on the rise.
With IG TV and IG Stories, vertical
videos help brands achieve greater
engagement with consumers.
More interaction can be achieved
through the various new features
that Instagram keeps rolling out,
including the poll, swipe meter,
questions, hashtag, mention, and
the latest one being countdown
sticker. IG stories drive a two-way
communication between buyer
and seller as audience get to give
feedback, their thoughts, and
indicate their reactions through
the stickers.

9. NATIONAL CENTRE FOR
BIOTECHNOLOGY INFORMATION
CLAIMED THAT THE AVERAGE
HUMAN ATTENTION SPAN HAS
DROPPED FROM 12 SECONDS IN
2000 TO 8 SECONDS IN 2013
(JUST ONE SECOND BELOW THAT
OF A GOLDFISH)
(www.mytutor.co.uk)

10. STORIES
Ephemeral content such as the story feature is on the
rise in social media and is likely to become the primary
social sharing method, overtaking the feed. This is
largely attributed to the shorter attention span of
users!
Stories are short, immediate, and deeply personal.
With more instant consumption among social media
users, the best way to capture a user's attention is for
marketeers to focus on adopting stories as the primary
way of information dissemination!

11. 2. PODCAST
Other than photos, videos and text, podcast
- a newer type of content, has also seen a
growing success over the years. Audio is
another feature that will conquer social
media in 2019 and this is why!
Podcast is an amazing way to build one's
own personal brand. What makes podcasts
special is that it can be consumed passively,
allowing people to do other things at the
same time. As one of the most intimate kind
of media, podcast is a fabulous way to
connect with audience on social media on a
much deeper and meaningful level!
According to Activate
Tech & Media Outlook
2018, podcasting is
projected to almost
double to 112 million
people and 15 billion
hours of content by
2021.

12. 3. GETTING PERSONAL
A trend that will persist in
2019 is personal, authentic
and in-the-moment content
over the pre-packed and
highly curated content.
Brands will benefit from having more authentic
content involving the personalities behind the
brand. This human element is an added
advantage as it helps brands connect with their
audience, simply by showing a behind the
scenes video or a portrayal of the day-to-day
business.

13. 4. CREATING
COMMUNITIES
Besides focusing purely on reach,
brands like Adidas and The New York
Times are also paying more attention
to creating meaningful conversations
and connections between audiences
within a small and intimate group.
There is a move towards creating
content that holds more insightful
value.

14. Come u with your own unique hashtag that
reflects the shared values of the community
Create an exclusive Facebook group meant for
loyal superfans, addressing a core interest
Conduc regular Facebook Live Q&As to address
commonly asked questions – helps promote
transparency and maintain
human contact
Here are a few simple ways recommended by Hootsuite to
start building your own community of brand advocates
and maximising customer advocacy!
Come up
Create
Conduct

15. 5. CHATBOTS
Messaging applications like Whatsapp business is
growing in relevance as part of an effort to resolve
the rise in lack of trust in social networks.
Whatsapp is a great channel for communication
between businesses and customer especially
because it is a channel they are already using to
communicate with others.
Chatbots enhance this advantage by
automating conversations, replacing the
need for real customer service personnel.
As brands continue to find ways to
increase meaningful interactions with
customers in 2019, chatbots particularly
stand as a compelling way to do it!

16. 6. VOICE SEARCH
How does voice search affect marketers,
and what kind of opportunities does it
present to marketers especially on social
media? Firstly, voice search is changing
how businesses and consumers search for
things they need.
Voice engagement may be seen as a
challenge to marketers but it can also
open up opportunities for brands to come
up with creative ways to interact with
customers!
The goal of any
marketeer is to establish
a genuine connection
with customers. Voice is
their chance to get one
step closer.
– Mike Dougherty, CEO of Jelli
S t a r t i n c l u d i n g v o i c e s e a r c h i n t o y o u r
o n l i n e m a r k e t i n g s t r a t e g i e s

17. 7. AUGMENTED REALITY
The use of augmented reality in social media will continue to flourish in
2019. It began with Snapchat, who have successfully deployed AR in
many sophisticated and fun ways. A very basic example would be the
filters they offer, which now even allows users to create their own. The
most prominent feature would be Snapchat’s Shoppable AR with “Buy
Now”, “Watch” or “Install Now” button to branded Lenses, enabling every
branded Snapchat selfie into a potential purchase, video views or an app
download.
Brands who invest in AR can stand
out, creating higher engagement
and fun, with more actionable from
their target audience.

18. REFERENCES
1. https://www.smartinsights.com/social-media-marketing/social-media-
strategy/social-media-marketing-trends-2019/
2. https://blog.hootsuite.com/social-media-trends/
3. https://econsultancy.com/the-future-of-voice-search-2020-and-beyond/
4. https://marketingland.com/snapchat-broadens-its-ad-options-with-
new-shoppable-ar-lenses-for-brands-238587
4. https://marketingland.com/snapchat-broadens-its-ad-options-with-
new-shoppable-ar-lenses-for-brands-238587
5. https://www.forbes.com/sites/steveolenski/2018/05/31/is-voice-set-to-
be-the-next-big-thing-in-marketing/#13ca14617d5f
6. https://seoexpertbrad.com/voice-search-statistics/

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