1. COTTAGE INN
The future of…..

2. History of Cottage Inn
 Opened in 1948 in Ann Arbor
 Expanded to Carryout's in 1978
 Currently have 77 company and Franchise
stores

3. Goals for Company
 To expand and grow their number of stores
 Continue selling a great tasting product for a
great price
 Get their name out there on par with Pizza
Hut, Dominoes, and Little Caesars in
Michigan

4. Social Marketing
 Blogs
 Brand monitoring
 Photo sharing

5. Current Ideas
 Need to improve current forms of Social
Marketing
i. Facebook
ii. Twitter

6. New Ideas
 Surveys
 Online video
 Discussion boards and forums
 Podcasting

7. Action Plan
 Huge marketing blitz
I. Runs from April 1-Oct. 31
II. Starts with setting up base marketing
III. August 1 – start attacking for Halloween

8. Target Audience
 People 16-40
 They are typically the most willing to accept
new media
 16-24 has the most free money to spend on
food

9. Success???
 Black Friday for Malls = Halloween for Pizza
Chains
 Measure our success by growth in sales on
Halloween across all 77 stores.
 Goal is 40% rise in Sales on this day

10. Cost, Gets you all of this
$50,000
a) Blogs, Bookmarking/Tagging, Brand monitoring,
Discussion boards and forums
b) Events and meet ups , Microblogging, Online video,
Organization and staffing, Photo sharing , Podcasting
c) Social networks: applications, fan pages, groups, and
personalities

11. The Future is Now