How a simple app can change the way you plan your special days and make it so much easier.

1. LOVESTATION
Your One Step Partner For Making All Your Ordinary moments
Extraordinary

2. We are an online platform which
plans and implements special
events of your life within your
budget and yet adding that tint of
magic to make the day
memorable for you
Our Aim is that you leave off
every time with a bigger smile
than you came to us with

3. Situational
Analysis

4. Company’s Overview

5. It often happens that people spend huge sums on their
special days and yet the experience isn’t worth how
much they spend
So we’re here to solve this problem
We want to give people the best experiences possible
and to make a rich experience affordable for college
students

6. Market Overview

7. Ours is basically a part of the huge event management
which grows by an approximate 15% every passing
year
However it does not consist of any prominent business
that focuses on young couple needs that provide services
like we do and that is why we came up with this concept

8. Target Customers

9. Our main market consists of couples in the age group of 18-40,
However we are prioritizing college going students and people in
their 20s as our main target customers
Our services will be designed as per the needs of people in our
domain so as to cater their needs
We provide quality experiences to those who have a tight budget
yet want to have some good time

11. To provide catering and event management services, that has not been
experienced in the industry at affordable rates.
To become the premier choice for our target customers, for event planning
and brandling
To incorporate event management research and development functions in
the company in the first five years
To achieve consistently a return on investment superior to all others to
provide the basis for the long term capital growth
To be a company admired for its values, and standards to all our clients

12. Strategy

14. Customer Profile
Our customer profile consists of college going students and
couples in the age group of 18-40
Before all else, we segment our customers and identify which
ones fit in our target groups. That information makes our
marketing truly effective.

15. Collaborators
The main collaborators we’re going to have a tie-up with
are all the famous restaurants that are trending
lately(to suit all pockets), decorators, live music
providers/DJs, and cab drivers.
So that we can provide the customers with a great
experience inclusive of all the facilities

16. Company
As an online portal the company acts as a link
between the customers and the other service
providers initially but gradually it too will develop
services of its own

17. Competitors
Companies like Bouqs,
Sosh, Eventbrite, Opentable
etc. are a few companies
which may stand as a
competitors as the services
that they provide allign to
some extent with our
services

18. Context
We have designed various levels of services that will be provided
to the customers according to their needs and budget.
For an instance,
• 4-5star restaurant+live music+pickup and drop services
• 3 start restaurant+decorations+live music
• 3 star restaurant+themed breakfast/lunch/dinner
All these will be rated differently and special customized
changes may also be made if required

19. Value Preposition

20. For Customers
A service provider which treats them with utmost
care and designed services and offers made with
their needs specially in mind

21. For Collaborators
Firstly we believe in staying fair and true with regards to
all our activities with our collaborators.
Secondly, not just that but we’re providing them with
direct business and direct entry into the market along with
that the collaboratos will not need to worry about
marketing themselves, because we will be doing it for them

22. Company Value
We at Lovestation make sure that you get 100% worth of every
penny that you spend with us
We value our customers, stay fair with our stakeholders and
give our hundred percent at every task we take up.
We position our services to the people belonging to middle
class and upper middle class who crave good experiences and
services
Our all time positioning statement is “Your one step Partner
for making all your ordinary moments extraordinary”

23. Tactics

24. Products
We are here to make the lives of our
customers easier through our services and
we will strive our best to fulfill that

25. Services
We create experiences that you’ve been just thinking about
all this while in real life
You tell us your needs and we make sure that we
implement it for our special days

26. Your One Step Partner To Make Your
Ordinary Moments Extraordinary

27. We always make sure to price things right and
also that the services Lovestation provides you
are at much lower prices as prevailing in the
market, we make sure that you get a worth
experience of the price that you pay along with
good and healthy discounts

28. Incentives
Our research with respect to our target customers and
segmented audience is done well in advance, hence we
know what attracts them and what repels them
Owing to this we provide them with luring discounts and
offers that they cannot say a no to, such as:
Free pickup and drop service on your first meal with us
After planning five meals with us you get a 40% off on
your next one and many more

29. Communication
Information will be
transmitted and
Communication will be very
effectively maintained
through various sources
such as, social media
marketing, text messages,
bulk E-mails, word of
mouth marketing through
our happy customers.

30. Distribution
We always take care that there are no missing links in
the services that we provide to our customers and that we
are constantly in touch with all the concerned people with
respect to the event from its initiation to its termination so
that are customers are fully satisfied and feel like
connecting with us in future again

31. Implementation

32. Organizational Structure
and Processes
Our Business consists of important people who carry out activies,
such as,
Programme co-ordinator
Venue co-ordinator
Equipment co-ordinator
Promotions co-ordinator
Officials co-ordinator
Hospitality co-ordinator
Merchandising co-ordinator

33. Schedule
• First 5-10 months- strengthen our
connections, create demand among
customers, try to meet short term
targets
• 15-24 months- make the connections
and customer base stronger
• 25-36 months- expand

34. Recap
1. Executive Summary
2.Situational Analysis
3.Goal
4.Strategy
5.Tactics
6.Implementation

36. These slides were created by Nuzhat Shaikh(Chetana’s H.S
College) during an internship under Prof. Sameer Mathur
(www.IIMInternship.com)