Nxtbook Ubiquity aims to create a unified reading experience across devices that overcomes limitations of existing digital editions. It uses responsive design templates to eliminate zooming and maintain a page-like navigation on any screen. This allows maintaining branding and creating advertising opportunities tailored for each platform.

1. Nxtbook Ubiquity
Not just on every screen.
Awesome on every screen.
S

2. Agenda
S What„s wrong with digital editions
S What this product does differently
S What challenges it creates

3. What‟s wrong with digital
editions?
S Portrait form on landscape device
S Same experience everywhere
S No longer leverages technology
S Appears “old”

4. Along came Flipboard

5. What Flipboard Gets Right
S Engaging reader experience
S No zooming experience

6. That said…
S It‟s branded for Flipboard
S The long-tail conundrum
S Advertising is remarkable old school for such new school
technology

7. What‟s Does Ubiquity Do?
S Eliminates zoom, regardless of device
S Maintains a page-like navigation
S Offers advertisers something different
S Creates a branded Flipboard-like experience, on all
devices, on all browsers

8. How Does it Do This?
S Article driven CMS
S Responsive design templates
S Unique blend of web and print design

18. The Concept of the Click Skip
S Every reader of the digital edition is delivered (without a
click) to the sponsor‟s website
S The advertiser chooses the publication because of the
quality of the reader. The click skip delivers the qualified
reader

19. The Reality of the Click Skip

20. How Qualified are They?
S 62% bounce v 58% bounce
S 1.94 pages view v 2.19 pages viewed
S Quite qualified!

21. FAQs
S In an app?
S Value proposition?
S PM136

22. Thank you!