3. Background Details
 Vibe is a music and entertainment magazine founded by
producer Quincy Jones.
 It was launched in 1993
 Was originally named Volume before being called Vibe by
Scott Bryant
 Vibe was purchased by the private equity investment fund
InterMedia partners after shutting down in 2009 .
 It mainly feature Hip – Hop and R&B artists , actors and
fashion brands which are associated with Hip Hop or Hip
artists.

4. First Photo Front cover of Vibe
 As the vibe today , this earlier
edition of the magazine uses
nearly enough the same
masthead , vibe have kept their
brand identity for all of these
years .
The main image was ‘Janet
Jackson’ at the time she was the
face of R&B and a great role
model for women .
The artists featured inside
the magazine are all Hip-
Hop and R&B artists .

5. Target audience
 18 – 34
 The audience for Vibe are listeners of Hip Hop and R&B music
 63 % male , 37 % female
 Interest in fashion , television and has a strong interest in Rap
and Hip Hop culture
 Social individual who is enthusiastic and appreciates talent
and originality
 See’s Vibe as the best Hip Hop music magazine and
appreciates the articles and work that is in the magazine
 Purchaser of the magazine

6. Content
 The publication predominantly features R&B and Hip – Hop
music artists, actors and other entertainers
 As it is a Hip-Hop and R&B magazine it mainly features
artists no bands . Some artists that commonly feature in the
magazine are : Rick Ross , Kanye West , Drake , Cassie
, Rihanna , Nicki Minaj and many more .
 Feature interesting articles that help there readers such as
‘Vibe 100’ which has become extremely popular among Vibe
readers.

8. Vibe Today
 issued every-other month
 Features artists from all over the world
 Brands are advertised in the magazine , upcoming and
established brands , allowing there readers to stay on trend.
 Create a variety of front cover using black and white portraits
 Vibe have also become known for the 'Best Rapper Alive’
competition which has featured artists such big Jay Z
 Brand as expanded now creating not only magazines but
books which have been published and successful. In addition
, Vibe has become a big part of Hip Hop and R&B music
creating an award show and every upcoming and established
has featured in a Vibe edition.

9. Inside vibe !
These are some examples of
full colour articles that put
together images and text to
have a visual appealing look .
Both of these double page
spreads consists mainly of an
image using a simplistic look
to appeal to the audience .

10. Style
 Vibe features a lot of iconography that is associated with Hip
Hop and R&B music .
 The magazine is simplistic with images and text in a specific
layout which is generally kept throughout the editions .
 The magazine features a number of bold fonts which are
placed mainly with basic colours . This stands out to the
audience.
 White and Black features mainly in the Vibe editions along
with mostly primary colours . These colours compliment the
main colours but still keeping the simplistic look which has
become part of there brand identity and something the
audience knows Vibe for.

11. Bold font is still used
with , featuring basic
colours creating an
effect
Background used is Black allowing
the Masthead to stand out and
appeal to the audience making
them want to read the magazine
Contrast colour is used , in this case the
colour is yellow and creates an effect
making the sell lines stand out and may
attract the reader to the articles inside or
even the artist which is placed on the
cover , which is Drake.

12. Ownership
• Vibe was created by Quincy Jones and was launched in
1993 , but production shut down in the summer of 2009
• Vibe was then brought by the private equity investment
fund InterMedia Partners
• InterMedia Partners focus on leveraged buyout and
growth capital investments in the media sector . This
would benefit Vibe as the company as InterMedia
company has experience in the area of work examples
of there investments feature Universal Sports, @Home
Network and WAPA-TV . In addition , at the time of the
take over the company would have got Vibe back on
track and reinvented the brand to the Vibe we know
today.
• InterMedia has the resources to be able to develop Vibe
and knows how to appeal to the target audience and
keep the strong brand identity of the magazine.
• In addition , the company is based in New York which is
also where Vibe is based allows good communication of
the two companies allowing from efficient work which
will benefit Vibe in the long run.