Lean Story Telling, PDD 2017

www.erlang-solutions.com
Lean
Story Telling
Nicolas Vérité
How to shape a message
for better communication
(TopSol Playbook)
Day 1, Tuesday 28th Nov
11:00-13:30 Room D

Who am I?
Nicolas Vérité (Nÿco)
@nyconyco
nicolasverite
Product Owner for MongooseIM (by Erlang Solutions)
Writer & President @ LinuxFr.org
Meetups @ Lean Startup Experience
Workshops & serious games designer
nicolas.verite@erlang-solutions.com

Who are you?
Name
Role
Why this workshop

Live sharing?
Pics & Text
▸ Twitter
▸ LinkedIn
▸ Google+
▸ Facebook
▸ Instagram
▸ ...

Selfie?

Learning objectives
1. Shape a lightweight and minimalist story, to a
fully developed narrative
2. Learn by listening, visualizing, doing, and
sharing impressions and experience
3. Reboot your own message, by using a flexible
articulation
4. Learn from the crowd with a large variety of
useful cases

Lecture
Practice
Retrospective
Timebox: 2h30

Visual
Auditory
Kinesthetic
LEARN

Shu Ha Ri
Learn
the rules
Bend
the rules
Break
the rules

Build
Measure
Learn

Merciless benevolence
Complacent violence

User
Experience
Business
Technology
DESIRABILITY
FEASIBILITY
VIABILITY

Lean/Agile Story Telling!
Simple recipes

Make enterprise communication smooth

That was story telling

TopSol Playbook
Playbook: humble, simple, serious game
TopSol: To - P - Sol
to: target
P problem
Sol solution
Recipes, with ingredients, flexible, with options

Managing expectations
NOPE
Once upon a time
Novel, screenwriting
Elevator/investor pitch
YISS
Business
Products & services
Intra and inter-team

Basic
Expanded
Full
Shrinked
Wat?
TopSol Playbook

Basic TopSol Playbook 1/5
Target: who is your solution for? What types of roles, what
personas/profiles?
Problem: what is their most painful issue? Spend MOAR time
here! Not the lack of your solution!
Solution: your solution. Spend LESS time here!

Expanded TopSol Playbook 2/5
personas/profiles?
Empathy: what do they see, hear, feel everyday? Walk in
their shoes
Consequences: impact of the problem on their everyday life
Benefits: better, stronger, fast (facts and figures?)

Full TopSol Playbook 3/5
Context: in what environment do they evolve? What is their history,
geolocation, vertical/industry?
personas/profiles?
Empathy: what do they see, hear, feel everyday? Walk in
their shoes
Consequences: impact of the problem on their everyday
life
Benefits: better, stronger, fast (facts and figures?)
Why: what do you do to change the world?

Shrink TopSol Playbook 4/5
Remove everything
Keep only the necessary
One sentence
(Unique) Value Proposition
The MVP of a message
Extremely difficult

Wat? TopSol Playbook 5/5
Repeat some elements
Remove some elements
Add some elements
Re-order
Reinforce with visuals
Strengthen with body language
Add your magic

Inspirations
Monomyth, the hero’s journey
The Golden Circle, Simon Sinek
Lean Canvas, Ash Maurya

Usage
Agile
Lean Startup
Design
Marketing
Sales

Let’s practice
A4 paper
Sticky notes
5 steps

Retrospective
What I hated, disliked
What I suggest to improve, change
What I liked, loved
What I have learnt
How I will you use Story Telling from tomorrow on

Homework
Apply and teach
Test and adapt
Feedback and break

Thanks, dzieki, merci

Lean Story Telling, PDD 2017

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