1. Caren Milloy, Head of Projects, JISC Collections
&
Ellen Collins, Research Officer, Research
Information Network
@oapenuk #oapenuk

2. @oapenuk #oapenuk
58 HSS titles: 2006 - 2011
Experimental Group
(29 titles)
Control Group
(29 titles)
OA with CC licence
OAPEN Library
Publishers website
Institutional Repository
Google Books (100%)
Standard e-book
agreements
Publishers website
E-book aggregators
Google Books (10%)
Print version available for sale
E-book device friendly version available for sale

3. The research programme
1.How policies, processes and mechanisms need
to change in order to enable OA publication of
monographs?
2.What are the measurable effects of a move to
OA monographs?
3.How do perceptions of OA monograph
publication change among participants during
the project?
@oapenuk #oapenuk

4. http://www.flickr.com/photos/stewart/461099066/
OAPEN-UK Research Plan
Ellen Collins, Research Information Network
Research process
Initiation
Year 1 end
Year 2 end
Project end

5. Focus groups
@oapenuk #oapenuk
1. Institutional
representatives
including
librarians, institution
al repository
staff, research
managers
2. Publishers
3. Learned Societies
4. Researchers (as both
authors & readers)
5. E-book aggregators
6. Research Funders

6. Focus Groups: Key themes
Metadata: What is the metadata
required to support
discovery, purchase, libraries, researc
h funders?
Versioning, preservation & archiving:
What is the version of record, how is
it preserved (centrally?) and who
provides archival access?
Usage: data collection methods and
standards to support comparability
of data
Methods of delivery: where should
OA monographs sit, in what formats,
with what functionality and using
what standards?
Quality & prestige: impact of
perceptions on adoption of a OA
model and need to maintain
excellence
What do authors want: readership,
research dissemination, academic
prestige and reward including the
REF

7. Focus Groups: Key themes
Copyright: ownership, licensing
and rights associated with
images
Benefits of OA: how to
articulate opportunities; access
and costs savings?
International issues: not just
UK market, need to account for
territories, translation etc.
Changing roles: who does what
in an OA model, what are the
roles for publishers, librarians
etc., which to keep, which to
start and which to discontinue?
Impact on processes: policies,
mandates, funding routes,
payment and behaviour
Consistency: should licensing,
standards, peer review be
standardised? Does one size fit
all?

8. Focus Groups: Key themes
Ways to make OA profitable:
how can publishers / ebook
aggregators add value to
content? Overlay services
Risk: how will the financial,
reputational and quality risks
be overcome?
Funding: who pays and how? Calculating costs: what is the
cost of an OA monograph and
is it the same for all
publishers, subjects?

9. The HSS researcher survey

10. About the respondents
23.0
21.6
27.1
23.0
5.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Before 1959 1960s 1970s 1980s and onwards Missing
Percentage
Decade
Birth decade of survey respondents

11. About the respondents
26.5
10.3
18.1
14.6
20.3
5.7
4.2
0.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
PhD Post-doc Assistant
professor
Associate
professor
Professor Researchers
outside
academia
Other Missing
Percentage
Career stage
Career stage of survey respondents

12. About the respondents
82.3
7.7
4.3 4.8
0.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
UK Rest of Europe North America Rest of world Missing
Percentage
Region
Region of residence of survey
respondents
38.8
60.0
1.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Social sciences Humanities Missing
Percentage
Discipline
Discipline of survey
respondents

13. Open access awareness
7.2
53.8
38.7
0.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Never heard Aware Familiar Missing
Percentage
Awareness of open access
Awareness of open access

14. Open access awareness
15.3
5.6
3.2 3.0
4.3
10.3
54.6
62.0
52.0
54.5
52.9
38.5
30.1
32.4
44.8
42.6 42.1
51.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
PhD Post-doc Assistant
professor
Associate
professor
Professor Researchers
outside
academia
Percentage
Career stage
Awareness of open access by career stage
Never heard
Aware
Familiar

15. Open access awareness
8.6
6.5
58.2
51.4
32.8
42.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Social sciences Humanities
Percentage
Discipline
Awareness of open access by discipline
Never heard
Aware
Familiar

16. Profits from publishing
3.5
20.0
52.5
19.0
4.33.6
20.1
51.3
20.6
3.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
No, not even if it is
needed to cover
publishing costs
Yes, but only to cover
publishing costs
Yes, and it is
acceptable to make a
profit if that profit
goes back into
supporting the
discipline (and, for
OA question, making
more open access
content available)
Yes, and it is
acceptable to make a
profit however you
choose to spend it
Don't know
Percentage
Acceptability of publishing profit
Acceptability of publishing profit
Open access
All publishing

17. Profits from publishing
4.4
9.9
1.6
3.0
0.7
2.6
24.0
29.6
18.4
20.8
15.0
10.3
57.4
32.4
54.4
49.5
53.6 53.8
10.9
21.1
23.2
21.8
27.9 28.2
3.3
7.0
2.4
4.0
2.1
0.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
PhD Post-doc Assistant
professor
Associate
professor
Professor Researchers
outside academia
Percentage
Career stage
Acceptability of publishing profit by career stage
No, not even if it is needed to
cover publishing costs
Yes, but only to cover
publishing costs
Yes, and it is acceptable to
make a profit if that profit
goes back into supporting the
discipline (and, for OA
question, making more open
access content available)
Yes, and it is acceptable to
make a profit however you
choose to spend it
Don't know

18. Creative Commons
58.1
38.3
3.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Yes No Missing
Percentage
Aware of Creative Commons licences?
Creative Commons awareness

19. Creative Commons
6.0
25.0
42.1 42.8
50.1
2.7
1.7
29.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Yes No
Percentage
Aware of Creative Commons licences?
Willingess to publish with CC licence against CC awareness
No, I don't know enough
about it
Maybe, I would need to
look into it
Yes, I would feel confident
about doing this
Don't know

20. Creative Commons
19.1
22.3
57.1
23.5
43.0
78.8
63.5
57.7
25.5
54.1
37.0
6.5
12.2
13.9
11.0
15.7
13.3
8.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
CC BY CC BY SA CC BY ND CC BY NC CC BY NC SA CC BY NC ND
Percentage
CCl licence
CC licences considered by researchers
Yes
No
Don't know

21. Creative Commons
22.7
27.9
58.1
29.4
55.6
84.8
15.5 15.9
61.0
16.7
28.0
76.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
CC_BY CC_BY-SA CC_BY_ND CC_BY-NC CC_BY-NC-SA CC BY-NC-ND
Percentage
CC licence
Researchers who are willing to consider use of CC licences
by their awareness of CC
Aware
Not aware

22. Conclusions
• Considerable potential for OAPEN-UK-style open
access model
• Focus groups positive
• Survey indicates potential
• But still many barriers still to overcome
• Technical and procedural issues
• Attitudinal issues
• Lack of clarity and policy
• Quality and trust

23. Thank you & Further Info
OAPEN-UK website:
http://oapen-
uk.jiscebooks.org/
Twitter:
@oapenuk
Diigo Group:
OAPEN-UK
Caren Milloy
c.milloy@jisc-
collections.ac.uk
Ellen Collins
ellen.collins@researchinfo
net.org
@oapenuk #oapenuk