Entradas & Dimopoulos: Public science on the web

- ESC ONET - European Science Communication Network Public Science on the Web Marta Entradas Kostas Dimopoulos Dubrovnik, Croatia July 27 July 2010

Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective ,[object Object],Topics 1 2 5 3 4

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Unique Case of Online Science The Need for Online Science Communication Need for a web presence

Types of Public Science Websites The Many Types of Public Science Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2

Types of Public Science Websites Web-Based Science Journalism: Scientific American 2

Types of Public Science Websites Web-Based Science Journalism: Guardian Science 2

Types of Public Science Websites Web-Based Organisational PR 2 www.mpg.de Max Planck Society

Types of Public Science Websites Web-Based Organisational PR 2 UCL www.ucl.ac.uk

Types of Public Science Websites Web-Based Organisational PR 2 NASA ESA

Types of Public Science Websites Dissemination Websites 2 The Galileo Project EurOcean

Types of Public Science Websites Websites of Individual Scientists 2 Personal website Personal website

Types of Public Science Websites Online Community-Provided Websites: Wikipedia 2

2 Types of Public Science Websites Where Scientists are Likely to be Directly Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 5 6 Corporate Design, Content Management, Organizational regulation, Communication department, Scientists as content provider Individual initiative, creativity, preferences, responsibility

2 Types of Public Science Websites Where Scientists are Likely to be Directly Involved Example 1: Conference website Example 3: Online lectures Example 2: Scientist’s Blog]

3 How to communicate my scientific work on the internet? Website Construction Issues to be discussed

Website Construction Issues to be discussed 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Borchelt, R.B. 2008. Public relations in science: Managing the trust portfolio. IN: Bucchi and Trench (eds). Handbook of Public Communication of Science and Technology. Oxon: Routledge. Website Construction Websites are part of “the trust portfolio”

Website Construction Organisation: How Users Read Web Pages 3 Poynter Institute, US ,[object Object],[object Object],[object Object]

Website Construction Organisation: Users’ Attention 3 Eye tracking heatmap of Washington Post ’s homepage, Melinda McAdams, 1995 ,[object Object],[object Object]

Website Construction Organisation: Users’ Attention 3 Example eyetracking heatmap of “About Us” Page in Jakob Nielsen and Kara Pernice, E yetracking Web Usability, 2009 ,[object Object],[object Object],[object Object],[object Object]

Website Construction Organisation: Priority Areas for Information 3

Website Construction Implications for the web design 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Website Construction Web Writing 3 ,[object Object],Jakob Neilson, 1996, Inverted Pyramids ,[object Object]

Website Construction Web Writing 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jakob Nielsen's Alertbox, March 22, 2010: Scrolling and Attention

Characteristics of Public Science Websites Essential Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Example Implementation: Max Planck Society Key Elements 1 2 3 4 5 6 7 8 1 1 2 2 2 4

Characteristics of Public Science Websites Essential Elements: Navigation (Guiding the User) 4 ,[object Object],[object Object],[object Object],Johnson-Sheehan, R and Baehr, C. 2001. Visual-spatial thinking in hypertexts. Technical Communication, 48 (1) Paths Paths

Characteristics of Public Science Websites Essential Elements: Navigation 4 Home Page Sub Menu Content Home page presents range of clear paths Sub-menus present clear next steps to access to content Content pages show users where they are, how they got there

Characteristics of Public Science Websites Essential Elements: Interactivity - External Links 4 Example Implementation: Max Planck Society Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of Public Science Websites Essential Elements: Forms of Interactivity 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of Public Science Websites Essential Elements: Interactivity -- Blogs 4 ,[object Object],[object Object],[object Object],Example 2: Rerum natura Example 1: Real Climate (Trench 2008)

Characteristics of Public Science Websites Essential Elements: Interactivity -- Multimedia 4 ,[object Object],[object Object],[object Object],[object Object],Example 1: Max Planck Society Videos Example 3: Nature Podcasts Example 2: ESA image gallery www.nature.com/podcast/ www.mpg.de/english/illustrationsDocumentation/multimedia/scienceMovies/ http://www.esa.int/esa-mmg/mmghome.pl

4 ,[object Object],[object Object],[object Object],Characteristics of Public Science Websites Essential Elements: Interactivity -- Networking

4 ,[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics of Public Science Websites Essential Elements: Interactivity -- Twitter Once you got “friends/followers” - spread your message around the world - may be very effective reaching lay audiences

4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Poynter Institute eye-track research. http://www.poynterextra.org/eyetrack2004/history.htm Characteristics of Public Science Websites Essential Elements: Editorial Content

Exercise 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tomorrow’s timetable - current version 6 ,[object Object],[object Object],[object Object],[object Object],or …

Tomorrow’s timetable - alternative version 6 ,[object Object],[object Object],[object Object],[object Object],You choose

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Entradas & Dimopoulos: Public science on the web