This presentation by Katharina Norden was made during the special issue at the High-level Conference on Global and European Trends in Financial Education held on 22-23 May 2014 in Istanbul, which explored the role(s) of the private and not-for-profit sectors in financial education, financial literacy and innovation for young people and financial education for migrant workers and their families. Find out more at http://www.oecd.org/daf/fin/financial-education/2014-conference-global-european-trends-financial-education.htm

2. WHO WE ARE

3. ≈ 3. < 30 -32k

5. - AT EYE LEVEL
- PLAYFUL
- NOT OPENLY EDUCATIVE
- BEHAVIOUR-BASED

6. CO - DEVELOPMENT

7. INFORMATIVE LEARNINGINFORMATIVE LEARNINGINFORMATIVE LEARNINGINFORMATIVE LEARNING

8. TRANSFORMATIVE LEARNINGTRANSFORMATIVE LEARNING

10. LET‘S MAKE A GAME!

11. MOST SOLD GAMES

12. A SERIOUS MOBILE GAME

13. FAR AWAY
ISLAND
A HEROINE
CURE
SURVIVAL
POWER
STRUGGLE
MYSTERYSTORY

14. THE PLAYER HAS TO:
- Run
- Overcome obstacles
- Collect objects
- Reach goals, gain status, save the island
GAME MECHANICS

16. - Making a budget
- Withstanding consumer pressure
- Prioritizing the right payments
- Saving/Rainy Day Fund
- Self-determination
- Business Competence
- Understanding the marketing industry
- Self Confidence
- Responsibility
LEARNING MECHANICS

17. TOO GOOD TO BE TRUE...

18. LINK TO REALITY

19. APRIL 2014: LAUNCH IN AT

20. USERS
14K DOWNLOADS AFTER 6 WEEKS
+high retention rate!

21. AGE
CURE Runners reaches our target group

22. SESSION LENGTH
Most sessions take between 3-10 Minutes

23. A DOOR OPENER...