The document discusses using social media for business purposes. It notes that nearly 1 in 4 people worldwide use social networks, so customers, competitors, employees and prospects are active on social media. Top benefits of social media marketing include increased exposure, traffic, market insight, brand loyalty and generating leads. While Facebook, Twitter, LinkedIn, blogging and YouTube are the top five platforms delivering results, the document focuses on best practices for using Facebook and LinkedIn for business. It emphasizes the importance of having a strategic social media plan and presence across multiple platforms to engage customers and measure results.

1. • 30 minutes to...
• Position Social Media
Marketing
• Case studies
• Share (some of) our
knowledge

2. Why make professional use of Social
Media?
• Nearly 1 in 4 people in the
world are active on social
networks (e-marketeer)
• Your customers, your
competitors, your employees
and your prospects are on
social media.

3. Social Interaction
• people communicating with people
• relationship marketing
• listen, understand and implement what your
consumers are asking for
• humanise your brand

4. Market Study 2013
Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner
Top 5 benefits of social media marketing:
• Increased exposure
• Increased traffic
• Marketplace insight
• Brand loyalty
• Generate leads

5. Business Impact
• 86% of marketers consider social media
important.
“Important”

6. A Marketing revolution
• 75% of marketers started using social
media marketing in the last three years.
< 1 year
• Marketing budgets shift fast to
Social Media.
1-2 years
2-3 years

7. Leading tools
(incl China)- JeffBullas.com
Asia Pacific region dominates the social media landscape

8. And... Thailand?
Zocial Inc.

9. The Social Media Clutter
Top five platforms delivering results:
Facebook – 92%
Twitter – 80%
LinkedIn – 70%
Blogging – 58%
YouTube – 56%

10. Facebook
•
•
•
•
Branding your products
Reach new people
Interact with your audience
Generate demand (Pull Marketing)

11. Facebook Business Basics
•
•
•
•
•
Create a professional Facebook Page
Use a compelling cover photo
Personalize & show who you are
Use variety in all your posts
K-I-S-S

12. 5 Facebook Power Tips
•
•
•
•
•
Develop a Content Strategy
Develop a Posting Schedule
Build and engage
Increase your audience using Ads
Use your tabs wisely

15. [NLP Page]

16. Facebook Ad Campaigns
Ad Campaign
Campaign
Reach
Responses
Prospective
Event
Attendees
421 people
Budget
Amount Spent
Ad Campaign 1
(Promote
Manchester
United event)
Ad Campaign 2
(Increase Page
Likes)
Ad Campaign 3
(Promote FTCC
event)
Ad Campaign 4
(Promote Red
Passion event)
170,328 people
399 Event
Responses
2 USD/day
63.80 USD
53,179 people
1,068 Page
Likes
-
5 USD/day
74.41 USD
296,385 people
75 Event
Responses
70 people
4 USD/day
39.6 USD
135,026 people
51 Event
Responses
73 people
4 USD/day
16 USD

17. LinkedIn
• Show and share your expertise
• Find and interact with
–
–
–
–
Potential Employees
Customers
Suppliers
Peers
• Learn and gain knowledge

18. LinkedIn Business Basics
•
•
•
•
•
•
•
Quality picture
Background and experience
Build your network carefully
Communicate with your contacts
Company page
Join groups
Add value and knowledge to conversations

19. 5 LinkedIn Power Tips
•
•
•
•
•
Make your profile easy to find: example
Choose your Groups strategically
GROUP
Personalize your connect invitations
Avoid spamming
ME
Meet people in person
YOU

20. Inge Geerdens

21. Spam is easily recognised...

22. 5 Social Media Power Tips
•
•
•
•
•
Be present on many platforms
Post valuable content regularly
Develop a strategic Social Media plan
Find out where your customers are online
Invest time daily and be consistent

23. Social Media Funnel and Measurement
Criteria
• Visibility
• Traffic
• Engagement & Reach
• Leads
• New Customers
Measurement
• Impressions
• Visits, Clicks
• Likes, Share, Comments
• OPT-In
• Buy

24. More than Community Management
– Engagement strategies
– Strategic use of data
– Focus on valuable
business outcomes: ROI
– Create user experiences
to generate demand

25. Social Media: the 3 biggest strategic
business mistakes
• 1- Not having a social media presence.
• 2- Having an unprofessional social media
presence.
• 3- Not having a well defined strategy and goals.

26. Discover more about
Social Media on November 4
WebMob training
Social Media Fast Track
for Business
with BAM SMS
 Social Media Marketing
Strategy
 Set well defined goals
 Select the best tools mix for
your business
 Social Media Toolkit
 Build your audience
 Budget allocation guidelines
 Measure results

27. BAM-SMS is a Bangkok based Social Media
Marketing company
We use Social Media Marketing to deliver to our
clients highly targeted online marketing strategies
- reach the right prospect
- at the right time
- with the right message
Thank you very much
for your attention 

28. Q&A

29. Website: www.bamsms.com
Email: info@bamsms.com
LinkedIn: BAM-Social-Media-Services