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Omd vietnam credentials 230914
1. OMD
CANNES 2013
Media Agency of the Year
OMD | VIETNAM
SEPTEMBER 2014
2. INSIGHTS • IDEAS • RESULTS
OMD | INSIGHTS • IDEAS • RESULTS
AN INTEGRATED
COMMUNICATIONS AGENCY
DELIVERING MEDIA AND
MARKETING SOLUTIONS
GLOBALLY
3. |
Our mission at OMD is to deliver:
Insights that unlock demand potential
Ideas that ignite consumer desire
Results that accelerate business growth
4. WE HAVE OUR OWN STORY
Advertising
Agencies
Media
Services
GROUP
NEGOTIATING
LEVERAGE
DATA & ANALYTICS
GLOBAL ACCOUNT
MANAGEMENT
Diversified
Marketing
One of the world’s
largest communications
companies
Over $41bn
investment across
media
9400+
employees
Unrivalled coverage
and negotiating
muscle worldwide
‒ The most awarded
media group for 8
consecutive years
(Gunn Report for Media)
4
5. UNRIVALED CLOUT & DEPTH OF RESOURCE
5
Source: RECMA 2013 global billings (USD BN)
6. YOUNG TEAM IN VIETNAM
OFFICES HO CHI MINH CITY | HA NOI
STAFF 30 SBUs DIGITAL | FUSE | PR & EVENT | CREATIVE
! Young and dynamic
! Creative and passionate team handling
top blue-chip accounts in the market
! Rich experience spanned across a wide
diversified client roster
! Equipped with strong digital knowhow
! Highly motivated and hands-on culture
7. GROWING FAST
! In the market since 2009
! Fast growing client list: international
and local
! Expanding in both office size and
business
! Attracting more new talents with high
staff retention rate
GROWTH RATE – 50% YOY
RETENTION RATE – 96%
10. INVESTING AHEAD OF THE CURVE
FUSE
BRANDED ENGAGEMENT
RESOLUTION MEDIA
SEARCH ACTIVATION
PLATFORM
ACCUEN
PROGRAMMATIC BUYING
ANNALECT
AGGREGATE DATA ANALYTICS
BRAND SCIENCE
ECONOMETRIC MODELLING
ANTENNA
REAL TIME INSIGHT &
RESEARCH
AIRWAVE
MOBILE MARKETING
WHAT’S NEXT
FORECASTING INNOVATION
11. INVEST IN OUR CLIENTS’ BUSINESS
12
NIELSEN RURAL STUDY PANEL
13. THE MANAGEMENT TEAM
VAN ANH TRAN LUU
CEO OMG VIETNAM
THU MACFARLANE
GENERAL MANAGER
NHI DO
BUSINESS DIRECTOR SBUs
HANH LE
HEAD OF TRADING
LINH VU
PR | EVENT & SOCIAL MEDIA LEAD
DUC BUI
DIGITAL LEAD
JASON NGUYEN
CREATIVE LEAD
THUY PHAM
BRANDED CONTENT LEAD
15. SONY VAIO DUO 13:
MAKE THE IMPOSSIBLE POSSIBLE
16
Premium price and image
Music Composers, Creative,
Architectures, Designers
(Macbook Users lookalike)
Limited time – Budget<
$10K
Online only, no Facebook
TRUE FACEBOOK
INFLUENCERS
(Top KOLs in Artist and
Business industries)
TOP TECH FORUM TIE UP
Plan: 100 Laptops in 7 days
period
Achieved
In 1 day
16. The Challenge:
!To create awareness and involvement with the product and to
establish the product as a prevention solution for their kids sensitive
skin
!
The Insight:
Modern Vietnamese mums seeks advices and share experience with peers.
They are active online forum members. Besides sourcing information from
experts, they search online for reassurance. They also like to get validation
from other mums
The Idea:
Using KOLs and Seeders of Webtretho and Lamchame (two largest online
forums for women in Vietnam) to influence online mums. We organised an
offline conference with them prior to the launch to provide product
education and hand-on experience to absolutely convince them of
Sudocrems benefits. We also formed a partnership with Webtretho Forum
for seeding and photo contest package
The result:
Delivered over 200 % compared with planned KPIs thanks to the
off-line event and volunteer efforts from KOLs and Seeders since they are
genuinely interested and pleased with the brand. Highest performance
was delivered by Consultant box addressing audience concerns;
thus creating a high level of audience engagement and interaction with the
brand.
Achieved with a very limited budget
SUDOCREM LAUNCH:
18. WHAT CLIENTS SAID ABOUT US
“OMD-VN has a good Digital MKTG team. They are excellent at consumer insight, competitive analysis,
media mix, creativity and innovative planning. The team are hard-working, good listening, solution-oriented,
prompt and initiative.”
NGUYEN KIM LOAN
Sony’s Marcom Manager
“The OMD partners brought much valuable insights into our campaign. The team understood our needs
very well, showed outstanding knowledge of our customer target group and extraordinary feeling for the
product we were launching. Through their experience with international clients they are able to guide
foreign clients to make relevant and proper choices in the reality of the Vietnamese market. I find the
team to be extremely creative, committed, professional, very client friendly and much fun to work with.”
PAWEL CZAMECKI
Sudocrem Marketing Manager
“We love the brilliant concept of the invisible chair, it’s very creative attractive. The operation was good,
OMD carried out an interesting playground for target consumers and make a big wow about the campaign
as well.”
Mrs. NGOC
Lotte Marketing Manager
19. SO THIS IS WHO WE ARE
! Nimble,!flexible!agency!born!in!the!
digital!age!
! Deeply!understanding!the!market!
! Driven!to!provide!clients!the!best!
combinaon!of!strategic!thinking,!
media!efficiency!and!implemenng!
service!
! Fully!supported!OMD!Regional!and!
Global!Network!
YOUNG, SOLID AND GROWING STRONG
OFFERING CLIENTS A TRUE PARTNERSHIP
