Digital Marketing notes on digital marketing key concept,digital marketing goals ,digital marketing objectives,digital marketing advantages,limitations,Download More from http://ommaurya.com/ & Whatsapp Me :- 9322437432

1. DIGITAL
MARKETING
Digital marketing is an umbrella term for the marketing of
products or services using digital technologies, mainly on
the internet, but also including mobile phones, display
advertising, and any other digital medium.

2. Digital
marketg
goals
(1) Visibility (awareness of product , services ,about
your brand)
(2) Reach the Right audience ,customers
(3) Generate leads (enquiry list for our product,
services )
(4) Informing customers
(5) Engage with your Audience, customers
(6) Motivate your Audience to Take Action
(7) Generating traffic
(8) Maximize Return on Investment(ROI)
(9) Convert sales (convert enquiry into sales)
(10) Analyze (how many enquiry converted and which
is not converted by us make improvement that)

3. Digital Marketing Techniques
…….
 SEO (SEARCH ENGINE OPTIMIZATION
 SEM (SEARCH ENGINE OPTIMIZATION)
 SMO (SOCIAL MEDIA OPTIMIZATION)
 SMM (SOCIAL MEDIA
MARKETING)

4. What is
SEO..? Search engine optimization (SEO) can be described as strategies and tactics used
to ensure that a site is accessible to a search engine and improves the chances
that the site will be found by the search engine.
 The goal of successful SEO is to obtain a high-ranking placement in the
search results page of a search engine (e.g. Google, yahoo etc)

5. What is SEM…?
 It includes things such as search engine optimization, paid listings and other
search-engine related services and functions that will increase exposure and
traffic to your Web site.
 SEM offers you the opportunity to pay based on clicks (you pay only for each click
through from the advertisement to your Web site).
 Example Google AdWords :
(Google Ad Words is an online advertising service that enables
advertisers to compete to display brief advertising copy to web users,
based in part on cookies, keywords, predefined by the advertisers, that
might link the copy to the content of web pages shown to users.)

6. What iS SMO..?
• Social Media Optimization
• Social Media Optimization or SMO refers to the process of streamlining or optimizing
a website so that it can be exposed online on various social media channels. This
process can include anything carried out “on-page” such as refining the interface and
usability of the site so that it becomes more compelling to the visitors in an effort to
help them share it through various social media sites.
• In short, SMO is all about pulling your audience in with an “optimized” website and
encouraging them to spread your content without any effort on your part.
• Types of social media include social networking sites such as Face book, Twitter, video
and blogging sites and social news and bookmarking sites. In general, social media
optimization refers to making a website and its content viable and optimized for
sharing across social media and networking sites.

7. SEO VS SEM
…Search Engine Marketing or SEM, is the larger bubble that incorporates SEO, PPC or CPC,
and other forms of paid Internet advertising. While SEM incorporates many other aspects
of Internet marketing, the biggest difference between SEO and SEM is this:
SEO is a portion of SEM that focuses on gaining organic search traffic while SEM focuses
on gaining search traffic through the use of paid advertisements
 Common Methods of SEM include:
 SEO (free)
 Paid Inclusion
 Traditional Ads
 PPC (Pay-per-click) Advertising
Search Engine
Optimization
Search Engine
Optimization

8. Some examples of SMO…
o Some Examples of Social Media Optimization / Marketing Techniques are as
follows:
o Joining relevant online communities or social networking sites to help
promote your business.
o Adding RSS feeds to your website (RSS stands for Really Simple
Syndication that can be used to easily update content).
o Blogging (where you add content to blogs).
o Creating your own business blog.

9. What iS SMM..?
SMM is about activities that are done off-site, for instance, participating in
online communities to have direct interaction with your customers forms an
active part of SMM.

10. SMM on the other hand is the next step to SMO. Once you optimize your
website, it’s time to share and publicize it online on various social media
channels for the people to know about your brand, its product and services and
to show interest in them. It plays more of an active role by referring to the
creation and sharing of content and other messages through the social web by
means of viral marketing. These may include advertisements, blogs, images, and
videos describing your services and products. For instance, creating a convincing
content that gets bookmarked, spreading a viral video by putting it on YouTube
and other social media websites falls under SMM.

11. CONCLUSION…
o The clear difference between the two
is: SMO refers to on-page
modifications on your website
whereas SMM refers to activities
taking place outside your website (on
some other channels). In brief, SMO
can be taken as a way to encourage
SMM activities by visitors of your
website.