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Global SEO/SEM Campaigns SEMPO Asia Tour, Search Seminar Mumbai, India - June 15, 2009 Motoko Hunt ©2009 AJPR LLC
Business Opportunities ©2009 AJPR LLC Going Global = More Business Opportunities
Opportunities - Regins ©2009 AJPR LLC
Opportunities - Languages ©2009 AJPR LLC
Opportunities - Countries ©2009 AJPR LLC
Why Go Global? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Objectives and Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
There are some challenges… ,[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Target Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Keyword planning in each language ,[object Object],[object Object],[object Object],Spanish Italian German French Keyword Searches Keyword Searches Keyword Searches Keyword Searches ordenador  115,826  computer 557,015  notebooks 1,536,826  ordinateur portable 1,201,928  portatil 66,609  notebook 107,758  computer 1,205,954  ordinateur 728,504  ordenador portatil 40,026  pc 87,493  laptop 232,756  portable 254,664  computadora 20,419  portatile notebook 54,516  pc 194,804  pc 127,644  venta de ordenador 17,224  computer portatile 33,212  pc system 39,778  pc portable 59,568  oferta portatil 11,179  pc portatile 24,381  pcs notebooks 35,066  achat pc 18,252  oferta ordenador 9,790  personal computer 14,658  computer hardware 14,952  achat ordinateur 16,836  juego de ordenador 6,969  negozi computer 10,829  computer notebook 14,805  laptop 10,260  oferta ordenador portatil 6,720  notebook offerta 6,528  pc komplettsystem 13,146  vente ordinateur 9,440  notebook 3,609  vendita notebook 4,274  pc hardware 10,458  ordinateur de bureau 9,148
Ad Creative  ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Keyword Glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC Set up separate account with different target language/location for each market to avoid bidding against yourself
Global PPC Management Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Account ,[object Object],[object Object],[object Object],©2009 AJPR LLC Lower cost per click Higher click through rate Higher quality score
Localization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Web Content ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Technical Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
GEO Targeting for Google ©2009 AJPR LLC All web Pages in German language Pages in Germany “.de” Sitemap Country setting
On-going Challenges ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC How to stay “ Competitive”  in foreign market
Regional Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Benefit of Website Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Key Points ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC “ Yes, it’s really me and an angel fish.”

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