Google Analytics
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shushant: Shushant Jha, an expert in Pay Per Click advertising and Analytics is talking about how analytics can be usoed to improve over all website performance
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Google Analytics
- 1. Deeper Analysis, Higher ROI Shushant Jha April 24, 2009 www.omlogic.com
- 2. Introduction to Web Analysis www.omlogic.com Web Analytics is the objective tracking, Collection, Measurement, reporting and analysis of quantitative internet data to optimize websites and web marketing initiative Avinash Kaushik
- 4. Common Analysis www.omlogic.com Dash Boards Landing Page performance Search Keyword Reports Analysis
- 5. Other Opportunities www.omlogic.com Google Analytics Maximized Effective Analysis
- 6. Rules of Web Analytics www.omlogic.com
- 7. www.omlogic.com “ Always Be Testing ” #1
- 8. “ Don’t get caught up in the numbers. Look at the TRENDS” www.omlogic.com #2
- 9. www.omlogic.com “ Setup a reporting schedule and track key metrics” #3
- 10. “ Set Goals” www.omlogic.com #4
- 12. Thank You! Questions Please! Email: [email_address] | Phone: +91-11-47052803/9711789153 www.omlogic.com
Notes de l'éditeur
- You can always be testing something. A/B testing Tweaking a page to see if it leads to more traffic Optimizing for search engines
- Setup a schedule of when you will be checking your analytics. Weekly works well for some things but for most of your bigger campaigns you will want to let them stretch out a little more and monthly will work.
- We have gone over A LOT of various analytics and it can be overwhelming. If you don’t set goals and look for specific things then you can easily get overwhelmed. Also write them down and remember your spreadsheets.