3. HBO – 608030
fans, 12560 people
talking about it!
STAR MOVIES 389974 Most talked
SONY PIX 296019 about media
MOVIES NOW 514590
brand in the
category.
Fan-base as on 5th Jan, 2011
7. Creating a parallel universe for
HBO Original Series -True Blood
What happens when the vampires walk among
us, live among us?
The fictitious websites and news stories
11. First few extremely innovative
tactical campaign on social media…
LAUNCH OF HBO
ORIGINAL SERIES-
TRUE BLOOD
Media coverage for
True Blood’s social
media campaign
(HT City)
13. HBO – we like!
2010 - HBO ventured into the social-
media space with a twin-fold objective-
Brand differentiation
HBO, the only truly global brand in the
category.
Unmatched content from top
Hollywood studios and HBO’s Original
productions, like no other channel.
Numbers
Own the single largest interactive
community among the competitors.
14. Insights that we work on…
Less ‘gyaan’, more entertainment!
Keep them enthralled, keep them engaged.
It’s the viewer who’s smart, that’s why he
likes you!
Not too much, not too less….
It’s Facebook that they spend all day on.
Know before you respond.
16. Campaigns that rocked!
HBOO7 –
Bond Evolution
Bond girls on HBO got heads turning
like never before and social media
took it to a different level.
HBO added 75000+ new fans
on the page at the end of the
campaign.
17. Campaigns that rocked!
HOLLYWOOD
PREMIERE
LEAGUE
HBO’s proprietary stunt that
combines two passions India
has – Cricket and
Hollywood, gets a social-
media avatar and shoots up
the fan base by almost 25% in
just a month!
21. Campaigns that rocked!
HBO PLANNER
The latest online app
from HBO that’s already
getting a demand for a
mobile version now!
22. Using social media marketing
• Higher ROI medium
• Measurability
• Identify the right networks for your audience
• Viral
• Building sustainable on-line properties
Talk about how HBO also churns out the most talked about and award winning campaigns internationally and the most successful use of social media with true blood, where HBO created a make-believe world of vampires among us..
Point 3 – you don’t have to impart too much gyan, instead give them some food for thought, they love show-off worthy intelligent and smart polls, discussions and questions… sherlockholmes responses or their expert views on who’s better tarantino or guy ritchie..Point 4 – timing of the post, number of conversation, what to talk.. Doesn’t have to be hapahazardPoint 5 – facebook is still the medium visited most for an HBO audiece, so everything has to lead to or be led by it.
Talk about how HBO did a really off-beat campaign and social media and digital was key in sustaining it and making it bigger bringing the Bond girls alive.
This slide is more like a marketer’ note summing up how social media provides a very effective and optimal medium for any brand Viral campaign – social media thrives on virality of a campaign, friend’s referral and chain of conversations, and the medium also offers a lot of virality for a good campaign.Medium help build properties that you can own as brand differntiators.. Like we did with hollywood quotient and we took on air…