Lots of experts will tell you how to succeed at social media, but very few willl lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium. Laura Solomon is the author of two forthcoming books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer. Find out ifyour library is on its way to a social shipwreck and how you might be able to change course.

1. Laura Solomon, MCIW, MLS Library Services Manager , OPLIN

4. 1. Ways to FAIL at the START

6. http://www.flickr.com/photos/nathanwells/867602573/in/photostream/

7. Profiles matter

12. Building DOES NOT EQUAL brand

16. 2. Ways to to fail DURING

17. You are HERE

18. Talk to us… … or kiss us goodbye .

22. http://www.flickr.com/photos/jugbo/3262710210/

30. Using the WRONG PERSON to do your SM work?

31. 3. Failing when RESPONDING

39. 4. Failing friending/following

40. THANKS FOR FOLLOWING US!

44. 5. A couple of things to consider

45. Something else to think about

51. (Absolutely shameless plug)