Successful Coalitions Across America National Rx Drug Abuse Summit 4-10-12

1. Successful Coalitions
Across America
April 10-12, 2012
Walt Disney World Swan Resort

2. Learning Objectives:
1. Outline the need and power of branding to get the
public to hear your message.
2. Analyze successful programs aimed at raising
awareness among parents and other caregivers
about the signs and symptoms of drug use
- Including the national multi-media Lock Your Meds®
campaign
- And what they can do should they suspect abuse
3. Endorse the value of parent training and parent
networking programs and provide examples of
successful initiatives.

3. Disclosure Statement
• All presenters for this session, Kristine Harper
Bowers and Peggy B. Sapp, have disclosed
no relevant, real or apparent personal or
professional financial relationships.

4. NATIONAL – REGIONAL – LOCAL CAMPAIGN
Presented by:
Peggy Sapp, CEO
Sponsored by National Family Partnership
Copyright 2012 | www.lockYourMeds.org 4

6. Connection Leads to Influence
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 6

7. What is Lock Your Meds® About?
• An Rx abuse awareness
campaign targeted to people
from 20-80 years old
• Engages people to:
– Take inventory
– Pledge to secure
medications
– Dispose of old prescriptions
at Take-Back events
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 7

8. Lock Your Meds appeals to a wide market
concerned with drug diversion
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 8

9. The Campaign
has Diversity
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 9

10. 70%
of teens get their prescription drugs
from friends and family.
They think these drugs are safe.
But in the wrong hands, they re not.
More than
4,000
children and young adults begin
experimenting with prescription and
over-the-counter drugs every day.
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 10

11. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 11

12. WHAT CAN WE DO?
AWAKEN
the sleeping giant:
Inform the innocent
people who
unwittingly share
their drugs.
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 12

13. BE AWARE. DON T SHARE.TM
How Can You Participate?
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 13

14. How To Implement Your
LYM Campaign
1. Become a National Family Partnership Affiliate
– Visit www.Nfp.org for application
2. Order LYM campaign materials and printer files from
NFP
– Many materials are FREE of charge
– Get a sponsor for your campaign
3. Print LYM collateral with your logo
4. Spread the Word
– www.LockYourMeds.org
– Local Advertising
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 14

15. Sponsors Will Receive:
Logo inclusion in advertising
that promotes community
outreach at events such as :
• Town Hall meetings
• Conferences
• Retailer specific events
(with retailer approval)
• Add your own
opportunities
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 15

16. Make Money from your website
Link to e-store with
a discount code
Copyright 2012 | National Family
Partnership | www.LockYourMeds.org
16

17. Join the NFP team
Network Partners
Campaign Developed by
Sponsorship from:
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 17