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Agenda session 1 nesta – welcome & introductions [Roland Harwood] session 2 orange - open innovation & oscr [Jogesh Limbani] session 3 trusted agents – role, evaluation and airlock process [Ben Reason & Alisdair Gunn] session 4 orange - audience & advertising UK landscape [David Atlan & Yann Kandelmann] session 5 orange UK – service innovation requirements [Mark Watts-Jones] session 6 orange UK – service innovation requirements [Anita Bevan] session 7 q&a - plenary session 8 q&a - networking
Government Relations Academic Partnerships Corporate R&D Innovation Innovation Networks Not-for-Profit Bodies Start-Ups / SMEs Research & Innovation Orange Partner Venture Capital Collaborative R&D
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lines of Business Expert Insight International Labs Local Eco-systems Start-Ups SMEs WORLD Orange Vallée New Markets Orange Labs R&D 3P Technocentre Innovacom  VC Investors MCO’s Country Operations OSUP Specialists
Can you work with Orange to deliver service innovations that grow their audience?
 
Orange Audience & Online Advertising Division  October 2009 Orange Restricted
Orange is one of the world’s leading telecom operators, with a strong presence on web, mobile and TV… Orange Restricted Among top 30 audiences   worldwide  with 59 M UVs monthly in nov. 2008 ,[object Object],[object Object],FT group press release – third quarter 2008 financial results  ,[object Object],[object Object],[object Object],Source: Nielsen NetRatings Dec 08. France. Spain and Comscore Dec 08 for worldwide and UK figures million customers worldwide mobile fixed-line broadband ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Europe, Orange owns strong digital assets on 3 screens… Orange Restricted European Online Ad Spend Top 10 2006 (M€) 1.5M 3.4M 10M 1,2M 2.9M <1M UV   2.8M Source: Nielsen/Netratings as for FR,UKand SP, Comscore as for US Hispanics and Latin America as of Dec 08, Megapanel for Poland as of Nov 08, Mobile as of Oct 2008, IP TV figures per country as of Oct 2008 4,3 M UV 15.6 M 8.7 M UV 14,2 M 10M UV 11.1 M 54 000 HH 22 M UV 24.2 M 1.7 M HH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#3 web portal in France #5 web portal in Spain #3 web portal in Poland
… and is the number #1 European player in worldwide web audience   Orange Restricted FR UK SP PL In America Orange.fr Orange.co.uk Orange.es Tp.pl/Orange.pl/ Neostrada.pl Wp.pl Ya.com Voila.fr Starmedia.com Rincon del Vago,  El Planazo Whosegame.com Soundtribes.com Pikeo.com No asset No asset No asset Mobile only countries Orange.xx No asset … Orange portals For Orange & non-Orange customers Other generalist portals For Orange & non-Orange customers Thematic sites For Orange & non Orange customers New audience services For Orange & non Orange customers Site type Cityvox, Clust, Zapzone,Alapage, Topachats Ananova.co.uk nocoty.pl, bloog.pl Terravista.pt
In the UK, Orange owns a large mobile and broadband customer base with growing usage trends Orange Restricted Key figures Orange UK mobile customers  usage trends million customers in the UK ,[object Object],mobile Internet Source: Orange UK Orange Digital Media Index report, December 2008 OUK Web customers usage trends: Nielsen NetRatings, Jan 09 Orange UK web customers  usage trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Orange acquired Unanimis ad network company, reinforcing its positioning on UK online advertising market ,[object Object],[object Object],[object Object],[object Object],Orange Restricted 71,5 70,8 Facebook 59,6 Yahoo 56,2 MSN Unanimis + Orange ,[object Object],[object Object],[object Object],[object Object],Reach of UK online population (%)
Orange is seizing the Mobile Internet opportunity, which is expected to reach mass market in the next few years Orange Restricted Orange World France, 2008 Orange World Spain, 2009 Orange World UK, 2008 Orange World Poland, 2008 Orange World (Orange mobile portal) key figures ,[object Object],[object Object],[object Object],[object Object]
In-house, thanks to our partners, Orange has developed innovative services which are significant audience drivers Orange Restricted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],constant innovation ,[object Object],[object Object],[object Object],a strong expertise in building strategic partnerships + = (1) Source: Nielsen Netratings (FR) and Comscore (US and LatAm)
 

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Orange -- Open Innovation & OSCR

  • 1.  
  • 2. Agenda session 1 nesta – welcome & introductions [Roland Harwood] session 2 orange - open innovation & oscr [Jogesh Limbani] session 3 trusted agents – role, evaluation and airlock process [Ben Reason & Alisdair Gunn] session 4 orange - audience & advertising UK landscape [David Atlan & Yann Kandelmann] session 5 orange UK – service innovation requirements [Mark Watts-Jones] session 6 orange UK – service innovation requirements [Anita Bevan] session 7 q&a - plenary session 8 q&a - networking
  • 3. Government Relations Academic Partnerships Corporate R&D Innovation Innovation Networks Not-for-Profit Bodies Start-Ups / SMEs Research & Innovation Orange Partner Venture Capital Collaborative R&D
  • 4.
  • 5.
  • 6. Lines of Business Expert Insight International Labs Local Eco-systems Start-Ups SMEs WORLD Orange Vallée New Markets Orange Labs R&D 3P Technocentre Innovacom VC Investors MCO’s Country Operations OSUP Specialists
  • 7. Can you work with Orange to deliver service innovations that grow their audience?
  • 8.  
  • 9. Orange Audience & Online Advertising Division October 2009 Orange Restricted
  • 10.
  • 11.
  • 12. … and is the number #1 European player in worldwide web audience Orange Restricted FR UK SP PL In America Orange.fr Orange.co.uk Orange.es Tp.pl/Orange.pl/ Neostrada.pl Wp.pl Ya.com Voila.fr Starmedia.com Rincon del Vago, El Planazo Whosegame.com Soundtribes.com Pikeo.com No asset No asset No asset Mobile only countries Orange.xx No asset … Orange portals For Orange & non-Orange customers Other generalist portals For Orange & non-Orange customers Thematic sites For Orange & non Orange customers New audience services For Orange & non Orange customers Site type Cityvox, Clust, Zapzone,Alapage, Topachats Ananova.co.uk nocoty.pl, bloog.pl Terravista.pt
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.  

Notes de l'éditeur

  1. Checked 01/04/08 Soucieux de l’évolution des attentes de ses clients, Orange améliore constamment ses services et contenus. L’innovation fait partie intégrante de notre approche, avec l’introduction de nouveaux services innovants, tels que Pikeo, Soundtribes, Whosegame ou encore « Mes données » Whosegame permet par exemple est un site qui donne accès à des jeux simples, développés par les internautes pour les internautes. Avec son design unique et sa technologie Web moderne, le site combine trois aspects du monde virtuel : les jeux grand public, les communautés virtuelles et la création. Whosegame est gratuit et ouvert à tous ceux désireux de créer des jeux, ou simplement de jouer. Un autre exemple, avec Mes données , un nouveau service du portail Orange qui permet de stocker en ligne n’importe quel type de données (photos, musique, vidéos, etc.) en toute sécurité. Cela permet ainsi de les partager avec ses contacts ou d’y accéder depuis n’importe quel ordinateur connecté. Au delà de l’introduction de nouveaux services innovants, Orange travaille également à l’amélioration continue de ses services actuels comme le mail Orange, Orange Messenger by Windows Live en partenariat avec Microsoft… L’objectif est de simplifier les contenus et les services en ligne, de rendre leur utilisation plus facile et agréable en préservant la sérénité des utilisateurs. Par ailleurs, le renforcement de notre audience passe également par une politique de partenariats avec des éditeurs de contenus parmi lesquels Meetic, Autoplus, Fox, ou Kewego. L’acquisition récente de Cityvox, reconnu pour ses contenus de proximité, s’inscrit dans le même objectif de renforcer notre présence auprès des internautes à travers les contenus et les services qu’ils plébiscitent. Enfin, on se doit également d’évoquer le phénomène de l’émergence des communautés en ligne. Au-delà de ses portails généralistes, Orange a également développé une présence sur le web au travers de sites communautaires. Starmedia par exemple, est le 6è portail de la communauté hispanique aux Etats-Unis avec plus d’un millions de visiteurs uniques par mois. Orange s’adresse aussi aux communautés de joueurs notamment via sa filiale GOA qui propose des jeux en ligne massivement multijoueurs et bientôt Warhammer ® Online. La version beta de ce jeu au graphisme spectaculaire recense plus de 600 000 abonnés dans le monde, dont 310 000 en Europe. WAR (pour W arhammer Online A ge of R eckoning) est le MMORPG le plus attendu de 2008.