OTR Apparel Competitive Advantage

1. COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
3 ways we give you a:3 ways we give you a:

2. Trucking is a
INDUSTRY
in 2015

3. CARRIERS
HOW MANY
Nationally?
OPERATE

4. 408,782
“Other” carriers
Private carriers
For hire carriers
National Competitors1,240,006
662,544
168,680
*www.trucking.org
+

5. 3 ways we give you a
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
3 ways we give you a

6. A Positive Brand Image
#1.

7. Your fleet is the FACE of your brand image.
They reflect your operation and
where it stands in the trucking industry.

8. Every INTERACTION your fleet
members have with your
customers is an
OPPORTUNITY
to make a
lasting, positive impression.

9. What
impression
do you want
your brand
to send?

10. As a business, you always
strive to offer the BEST
pricing and services.

11. Show your audience what the BEST
really looks like, by ensuring
your fleet is the most
PROFESSIONAL, APPROACHABLE, and CAPABLE
looking fleet around.

12. Present them in work shirts that not only
look better but function better, as well.
Invest in Your Brand’s Image

13. Increase Driver Retention.
#2.

14. “When drivers have a strong
relationship with their carriers, they
are more likely to stand behind, support,
and positively represent their company.
As a driver, you want your company to
be your ADVOCATE in the industry.
I have that kind of support at Steven’s
and it is a big part of why I’ve been
hauling for them for over 9 years.”
-Tom Kirk | CEO of RoadTestedLiving.com
Steven’s Transportation Driver 9 Years
and counting

15. How can a work shirt help to build
a stronger relationship between
YOUR COMPANY and YOUR FLEET
members?

17. Show your fleet you are their
advocate in the
trucking industry
by ensuring others
RESPECT
them as much
as you do.

18. OTR Apparel work shirts
offer your team a
professional clothing option
that can be worn both ON THE
JOB and AFTER HOURS.

19. We provide a unique way of making your
drivers feel valued, respected,
and happy.
Show Your Fleet They Are Part of Your Family
Broomall Family
All-Ways Trucking

20. Better Recruits.
#3.

21. From advertising across all mediums, to hired
recruiters, the vast array of
resources available to find
AFFECTIVE RESOURCE
desirable applicants
often leaves the most
OVERLOOKED:

22. YOUR EXISTING FLEET!

23. When not behind the wheel, drivers spend
their time on the job surrounded by other
drivers - some of whom could be your next
fleet members.

24. TOP EARNERS
and SEEK OUT
PROFESSIONALISM
and EXCELLENCE
in a company.
recognize

25. SHOW desirable applicants you are
the company for them by showcasing
how you appreciate, value, and
advocate for your PROFESSIONALLY
dressed team of people.

27. Your next TOP
EARNING recruit
could be the
driver who
approaches your
fleet member to
say:
Nice shirt,
where’d you get
it?
Attract Better Recruits
Your
Logo

28. GROWING BUSINESS
Whether you are
existing account...with an

29. …or getting your
foot in the door
with a
NEW CUSTOMER…

30. …trying to
RETAIN YOUR
best

31. …or looking for your
TOP EARNER…

32. COVERED.
…we’ve got you and
YOUR FLEET

33. What is
COMPETITIVE
ADVANTAGE?
your
COMPETITIVE
ADVANTAGE?

34. We are.

36. CLICK HERE to Visit Our site:
www.otrapparel.com

37. 406.839.2573 Jewel Jones, President
406.281.8956 Linda Beltran, Sales
info@overtheroadapparel.com
www.overtheroadapparel.com