Answers the following questions : What are the specifics of the OSS production line? its key constituents? Are open source communities only about technology and ethics or are they also market players? What are the different aspects of communities engagement with market forces? How do they, or can they ensure they deliver market-ready software? What is “market-readiness”? Is “OSS product” an oxymoron? What are the specifics of open source product marketing? What are the best practices that ensure OSS market adoption? What end-users should know in order to define C-level open source strategies? What are the dirty little secrets of the open source software production line?

1. Community Summit
“The Open Source Software Value Chain”
Paris Open Source Summit 2016
November 16-17

2. Our Speakers Today Simon Phipps, Public Software
Gaël Blondelle, Eclipse
Deborah Bryant, Red Hat
Sophie Gautier, LibreOffice
Jean Baptiste Kempf, VideoLabs
Frederic Aatz, Microsoft
Karen Sandler, Software Freedom
Conservancy
Cedric Thomas (OW2)

3. Questions
What are the specifics of the OSS production line?
What are its key constituents?
Are open source communities only about technology and ethics
or are they also market players?
What are the different aspects of communities engagement with
market forces?
How do they, or can they ensure they deliver market-ready
software?
What is “market-readiness”?
Is “OSS product” an oxymoron?
What are the specifics of open source product marketing?
What are the best practices that ensure OSS market adoption?
What end-users should know in order to define C-level open
source strategies?
What are the dirty little secrets of the open source software
production line?

4. The Value Chain
https://da.wikipedia.org/wiki/V%C3%A6rdik%C3%A6de

5. The Open Source Value Chain
https://da.wikipedia.org/wiki/V%C3%A6rdik%C3%A6de
Contributors
Distrib. Vendors
Open Source Orgs.
Fiduciaries
Users
Systems Integrators

6. Why this is relevant “Open source software has won”
Enters the conventional manager
Commercial benchmark
New reference point for OSS
Market readiness matters
https://www.wired.com/2016/08/open-source-won-now/
http://www.zdnet.com/article/linux-and-open-source-have-won-get-over-it/
https://www.oreilly.com/ideas/open-source-won-so-whats-next

7. Nov 16, 2016 72016, Cedric Thomas
Project categories
Code to product
Supporting the value chain
OSS projects and
the value chain

8. Nov 16, 2016 82016, Cedric Thomas
Community projects

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Enterprise projects

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Collaborative projects

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Software is Code

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What is a Software Product?
Developer Customer
* When you want to sell it or do business with it, then it becomes a product

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What makes a Software Product?
Developer Customer
Documentation
Upgrades
Roadmap Training Etc.
Pricing Contracts Support Expertise
Packaging
* It's not just code anymore, it's the whole value proposition

14. 142016, Cedric Thomas
Research &
Development
Code
POCs
Use-cases
Demonstrators
Documentation
Roadmap
Upgrades
Bug-fixing
Training
Support
Packaging
Casestudies
Collateral
Pricing
Contracts
Earlyadopters
Etc.
Predictability
Quality
Trust
Without the code, the rest does not exist,but
it's the rest that gives market value to the
code
Delivery
Challenge
What creates value?
Market Value

15. 152016, Cedric Thomas
Research &
Development
Code
POCs
Use-cases
Demonstrators
Documentation
Roadmap
Upgrades
Bug-fixing
Training
Support
Packaging
Casestudies
Collateral
Pricing
Contracts
Earlyadopters
Etc.
Predictability
Quality
Trust
OW2 is an ecosystem platform that helps
create value with open source projects
Delivery
Challenge
Market Value
Who creates value?
The ecosystem
Contributors
Distrib. Vendors
Open Source Orgs.
Fiduciary Services Users
Systems Integrators

16. 162016, Cedric Thomas
Research &
Development
Code
POCs
Use-cases
Demonstrators
Documentation
Roadmap
Upgrades
Bug-fixing
Training
Support
Packaging
Casestudies
Collateral
Pricing
Contracts
Earlyadopters
Etc.
Predictability
Quality
Trust
OW2 is an ecosystem platform that helps
create value with open source projects
Delivery
ChallengeCollaborative Development Technical Resources
Governance, Projects, Initiatives, Quality Program
Communication, Outreach, Marketplace
OSCAR
Market Value
Supporting value creation

17. 172016, Cedric Thomas
Code in the value chain
Ecosystems delivery
Open source governance
IT industry support
The Lessons

18. 182016, Cedric Thomas
Code is only a fraction of
the software value chain
It's the whole value chain that
creates market-ready offerings.
Users want a full business proposal,
not just bare code.
Decision-makers expect market-
ready offerings.
i.e. code complemented by:
packaging, services, training,
maintenance, support, etc.
https://commons.wikimedia.org/wiki/File:Ford_assembly_line_-_1913.jpg

19. 192016, Cedric Thomas
Collaborative
development does not
deliver market-ready
offerings.
Ecosystems are expected to deliver
agreed-upon technologies,
roadmaps, reference
implementations, POCs and
components.
Open source developers natural
bias is to concentrate on core code
functionalities.
Code is the soul of free and open
source projects.
https://en.wikipedia.org/wiki/Eiffel_Tower

20. 202016, Cedric Thomas
Successful collaborative
projects implement
flawless open source
governance.
Open source governance best
practices help build sustainable
communities.
Code complementers more likely to
contribute to trustworthy OSS
projects.
Non-Profit open source
organizations provide neutral support
and sustainability.
https://pixabay.com/en/hammer-court-judge-justice-law-1707729/

21. 212016, Cedric Thomas
Successful open source
projects are supported
by IT companies.
Corporate support ensures
roadmap consistency and long-term
sustainability.
Corporate support develops
industry-grade distributions and
market-ready offerings.
Corporate support helps grow
market outreach, sign-up early
adopters and provide use cases for
mainstream market.

22. 222016, Cedric Thomas
Beyond Enterprise Software
An Ecosystem Platform
The 1% Industry?
Fostering the Open
Source Model

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Beyond Enterprise
Software
The pervasiveness of the open
source model
Propagated with the software
defined everything paradigm
Open source in the Data Center
Open source in Scientific
Computing
Open source in
Telecommunications → 5G
Open source in IoT

24. 242016, Cedric Thomas
Dependencies and exit
costs influence the game
Software: agile, volatile, with low
exit cost and quick ROI cycle (low
dependencies)
Telecommunication: runs on long
incubation and ROI cycles with high
investments and high exit costs (high
dependencies)
IoT:
Tangible assets, manufacturing,
inventory and provisioning
contingencies
Increasingly programmable (i.e.
software defined)

25. 252016, Cedric Thomas
Professional Ecosystem
Platforms
Provide support to open source
ecosystems
Technical infrastructure:
Development and Quality tools
Transparent governance: Brand
and IP protection, Fiduciary services
Market outreach: Brand and Event
management, Marketplace
Independent and non-profit
OW2 is an ecosystem platform
Marketing and Communication Services
Community Services
Technical Infrastructure Services
Users Producers
Use/Integrate
ContributeFeedback
Re-use

26. 262016, Cedric Thomas
The 1% Industry? Multi-ecosystem players
Dominant positions in several
ecosystems
IBM, Intel, HP, Huawei, etc.
Single-ecosystem players
Significant investment and
commitment in selected ecosystem
Rackspace in OpenStack, Bosch in
Eclipse
Niche players
Contributors (sometimes,
temporarily key) and followers in
single-ecosystem strategies
Mirantis, Docker, Obeo, etc.

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www.ow2.org
For more details please contact Cedric Thomas, OW2 CEO, cedric.thomas@ow2.org
And now let's talk
Q&A
Disagreements
Complements
Feedback
etc.
Thank You