This document outlines a business plan for a hamburger shop that invents new products and is located in Tokyo. The owners want to grow the business into a large, trusted enterprise that sells products worldwide. Goals include increasing proceeds by 10% and contributing to customer happiness. Market research found that health, low prices, and wide customer demographics are important. The shop will differentiate itself through its "Mega burger" and using only domestically produced ingredients. Marketing will use social media, a website, and in-shop promotions to advertise new menus. Financial projections, personnel plans, and operations plans are also included to support the business's growth.
1. Bussiness Plan of hamburger shop
s1230097 Kenta Nakajima
s1230109 Kakeru Obara
2. Description
➲ We are owners of a hamburger shop.
➲ We invent new products and survices.
➲ We are in Tokyo.
3. Vision statements
➲ We want our company be a large enterprise because our
products are our own products and we want to sell many
people around the world.
➲ It will be the enterprise trusted by a visitor.
4. Values
➲ Don't be late for working! If there is a reason, please
contact soon.
➲ Don't do a overtime work!
➲ We must keep maintaining smiling face!
5. Goals
➲ To have the proceeds rise 10 percent than first proceeds.
➲ To achieve fairness and a stable supply systems with
clients.
➲ To contribute to customer's happiness making.
6. Market research
➲ In the food's industry, healthing care is important.
➲ In the competition, production district and low prices are
important.
➲ The customer's target is all people from a child to elderly.
7. Market differentiation
➲ We diffenent from our competition to raise eagerness to
buy.
➲ Our unique value proposition is “Mega burger”.
➲ Materials of our products are only them made in Japan!
8. Marketing message
➲ First,we are goint to make CM for advertisement. In that,
we advertise new menus.
Second, we will make web-site. In that, some information
about new menus and useful coupons etc are updated.
Third, twitter and LINE for our shop are going to be
made. Some coupons wil be updated.
9. Marketing mix
➲ Like the previous slide, we are going to use some media
for advertisement. In addition this, when the customers
came shops, we will hand out leaflets written curpons and
new menus.
10. Measurement
➲ When big influence has not gone out, we will decrease the
adevertisements, and when being affected, we will in-
crease them.
11. Sales
➲ Overall sales process:First, making new menus.
Second, advertising them.
Finally, doing sales.
➲ Leads like these are generated by our shop.
➲ To do sales, we must advertise menus at first. It is the
most important.
➲ They are got in front of our customers by social media.
➲ If the menus were sold out, the sales will close.
➲ To achieve the optimal sales cycle, we will increase
employees.
12. Operations plan
➲ Our logistic is to improve the sale methods according to
the customer's needs.
➲ A different burger store is related to other needs of
restores.
➲ The key player is a founder of our stores.
13. Personnel Plan
➲ Our enterprise needs a passionate staff.
➲ The more the number of people becomes, the bigger the
growth of our enterprise becomes.
14. Financial plan
➲ Revenue projections with detailed assumptions
➲ Two- to four-year balance sheet projections
➲ Sources and uses of funds if you are raising capital
15. Executive Summary
➲ Advertisement is one of important things for growth of the
enterprise.
➲ It is also impotant that customer's demand isn't reduced.
