Unify_Presentation_Short_20160106

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Agenda
• Who is Unify?
• Market Trends
• Unify Vision
• Unify Portfolio and Services
• Recognition
• Main Global References
Copyright © Unify GmbH & Co. KG 2014. All rights reserved.

3
Continuous innovation – over 150 years of firsts
2008
The first fully open service-
orientated architecture: the
first CEPB with IBM Lotus
Sametime integration
2010
The first virtualized suite
of UC applications
2008
Siemens Enterprise
Communications is
founded as a joint
venture between Gores
Group and Siemens
AG
2009
The first social
integration for UC:
Twitter and
OpenScape
2011
The first
comprehensive
cloud-based UC
solution:
OpenScape Cloud
Services and
OpenScape Cloud
Contact Center
2011
The first native Google
integration by a UC
vendor
2013
The first unification of
voice, video, collaboration,
contact, sociial
communications, search
and business process
applications, all in one
immersive, intuitive
experience: Project
Ansible, now Circuit
2011
The first step into mobile
multi-device UC: Call
Swipe seamlessly
transfers calls in progress
to other devices with
intuitive touch screen
gestures
2012
First in the industry:
Siemens Enterprise
Communications
outpaces all of its
global competition for
two quarters in a row
2013
Siemens
Enterprise
Communications
becomes Unify
1847
Werner von Siemens
invents the pointer
telegraph and founds
Siemens AG
1881
The first
automated
telephone
exchange
1927
The first facsimile
telegraphy
introduced,
enabling
photographs to be
shared across
distances,
particularly by the
press
1984
The first
commercial
system to
combine voice
and data
networks
1987
The first
computer
telephony
integration-
enabled
desktop phone
2001
The first
converged IP
PBX
2007
The first pure IP-
based financial
trading system
1909
The first German
urban telephone
exchange with
automatic dialing
opened in Munich-
Schwabing, with
2,500 lines
1976
The first computerized PBX
1998
The first multi-
protocol router
and flow-based
switch in the
industry
2003
The first unified
communications
solution, named as
No. 1 in “12 Key
Moments in UC“ by
NoJitter
2014

4
Apps and Devices around the clock
Copyright © Unify GmbH & Co. KG 2015. All rights reserved. Confidential under NDA
Home
Checking emails
with smartphone /
tablet
Car
Checking voice
mails and first calls
via smartphone and
hands-free unit
Office
Phone calls with
Desktop Phone
Customer visit
Using email, IM
and telephony via
smartphone
Meeting Room
Large phone
conferences with
Desktop Phone
Hotel
Using email, office
applications and
telephony with
Notebook
6 a.m. 7 a.m. 9 a.m. 11 a.m. 2 p.m. 6 p.m.
For a typical 12hr mobile-worker day each app and device has it’s own prime time.

WhatUnify means
5
What has changed / is changing the Communication and Collaboration Market ?
From Ports to People through New Way to Work to #nw2w ecosystem
From communication through collaboration to engagement
From on-premise through private cloud to public cloud
From CAPEX through OPEX to usage
Technology Driven Process Driven Customer Driven
Manage and maintain Consult and monitor Focus and deployment
Platform /
Enterprise Investment
UC /
Standardized Packages
End to end solutions /
Strategic Focus
Service concepts
Deployment Models
Consumption Models
Unify Offering
Sophistication/Evolution
Communications vision
Markets

Our Goals:
• Be the leader in helping
organizations achieve
greater productivity,
innovation & success
• Be where the most talented
and passionate people
want to work
• Generate superior returns
for our investors
What we see:
• Mobility & social media change the
way we live, work and play
• Cloud disrupts business, technology
and revenue models
• Millennials dominate the user
demographic
How we differentiate:
• Commitment to the human
experience of collaborating
• Belief that relationships matter
• Passion for services with speed
and agility
• Awesome engineering talent
6

Open, secure
and scalable
collaboration
solutions
Modern user
capabilities
for improved
productivity
Enabling the
human experience
OpenScape
Real-time mobile
Context and analytics
Deep-linking; indexing
Open ecosystem
SaaS + PaaS
Voice
Mobility
Presence
Video
Virtualization
Cloud
Single view
Any device
Social Collaboration
WebRTC
Saas + PaaS
Circuit
Future
Minor format changes
Our Technology Vision of Collaboration
Security and Privacy 7

Unify portfolio and services
Professional
and managed
services
Carrier-
grade
IP voice
and clients
Web, audio
and video
conferencing
Multimedia
mobile
collaboration
Customer
contact
centers
OpenScape and Circuit

Integration into Unify Product Families
Openscape Business
Openscape 4000
Openscape Voice
Devices
Continue Technology
for Channel enablement
Support Customer
journey to Hybrid
Add OS-Voice as-a-
Service with Telcos
Consolidate Portfolio
Included Circuit
Connector
Partner Upselling
Circuit Advanced
Telephony Connector
Circuit Advanced
Telephony Connector
and cloud provisioning
Make Phones and
Circuit each other
complementing
device&service

Subscribers
OpenScape Portfolio Overview
OpenScape Enterprise / OpenScape Business
Large / Very Large Enterprise
OpenScape Business (S)
50 ~ 500 (1500)
OpenScape Enterprise
Express
200 ~ 2,000
CustomerProfile
SMB / Mid-market
0 2,000 100,000
Public
cloud
Perpetual,EnterpriseLicense,SW
Subscription
OpenScape Hosted UC 350 ~ 100,000
Service
Provider
350 ~ 100,000
Private
Cloud / Premise

Connect and collaborate while mobile
OpenScape UC Application and Web Collaboration
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Don’t add
mobile …
Be mobile.
 View and set presence status
 Single touch call set up or join
 Be reachable with a single number
 Handover “in progress” calls to
other devices
OpenScape
UC Application
OpenScape
Web
Collaboration
 Real-time engagement for mobile
employees
 Small client that installs quickly,
cost-effectively
 Be reachable from anywhere

Raising the bar for anywhere workers
OpenScape Mobility
12
Don’t add
mobile …
Be mobile.
 Mobile UC and SIP-based VoIP in a single
mobile client
 Award-winning gesture-driven user
experience
 Swipe active calls to any device, including
home or hotel phones
 Highly secure using TLS/SRTP
 Public and enterprise app-store ready, for
choice, flexibility and control
OpenScape Mobility
VoI
P
Call Swipe
Presence
And more…

OpenScape
Contact Center
Extensions
Contact Center Suite from Unify
13
OpenScape Contact Center Suite
Outbound
OpenScape
Contact Center
Campaign Director
IVR
OpenScape
Contact Center
Call Director
Workforce Optimization /
Reporting
Partners
ASC
Softcom
Verint
Cloud
OpenScape Cloud
Contact Center
Inbound
OpenScape
Contact Center
Agile / Enterprise
13
Unify partners with many industry leading Contact Center vendors
Standard interfaces available for:
• LDAP Directories
• Screen pop API
• 3rd party IVR API (HPRI)
Read/write to ODBC compliant external databases

OpenScape Contact Center multi-site system
architecture with OpenScape Voice
Voice
Recording
PSTN
Campus
Network
PSTN
LAN/WAN
2
3
1
DataCenter1
Headquarters
DataCenter2Branch
HomeOffice
Contact Center Voice Recording / WFO / Analytics Voice Recording / WFO / Analytics
Firewall
VPN
4
5
Up to 5 servers
High availability / DR
2
3
1
Contact Center
4
5
Web Chat
Email
Voice / Mobile
Social
1
Contact Center
Survivable
Branch
PSTN

Unified communication
from your PC from Circuit,
OpenScape UC soft client,
with video and HD voice
The industry’s most
complete mobile UC suite
supports the anywhere
worker
On-site mobile voice
communications – reliable,
secure and cost-effective
DECT and WLAN solutions
Unify Devices and Soft Clients
End to end communication … it all starts right here.
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Desktop Devices Mobile Clients Wireless Devices Soft Clients
Award-winning design
offering high definition
voice and maximum
connectivity options

Stay connected when you’re on the move
Call Swipe – Seamlessly Move and Transition Calls
16
Start with
a VoIP call
from the
campus
WLAN
Swipe
the call
to the
desk
phone
Swipe
back to
the
cellular
network
Swipe
to the
home
phone

OpenScape Alarm Response
17
 Provides Alarm, Control, Information and
Coordination across the Enterprise
 Complements UC Suite Applications
 Integrates with all Unify Large-Enterprise systems
and most relevant SME systems
 Supports Open Interfaces for integration with other
systems
Video
Contact
Center
Voice UCUM Mobility
OpenScapeUCSuite
OpenScape Unified Communications Server
SIP Session
Control
Federated
Presence
QoS
Management
Session Detail
Reporting
Administration
& Licensing
Availability
Management
OpenScape
Alarm
Response
Economy
OpenScape
Alarm
Response
Professional
OpenScape
Alarm
Response
ESPA-X Standard
Interface

Use-Cases
18
Production
incidents
Autonomous
emergency calls (e.g.
person unconscious)
Alarms
and
events
Technical
alarms
OpenScape
Alarm Response
OpenScape
Platform
Nurse calls
Campus
emergencies
Campus / Public
First Responder
Crisis Management
Center Automated
Alarm
Announcements
Service and
Emergency Calls
Technical
Services
Medical
Services

May 1619
Alert Notifications and Emergency Conferencing
2
Activate
Dial-in
Announcement
Services
to provide access
to situation
updates
Initiate
First Responder
Emergency
Conference
1
Send
Alerts
Endangered PersonsRescue Services
Simultaneously
Alert
Affected
People
Intelligently
Mobilize
Response
Resources

OpenScape Xpert – Dispatcher/Turret
20
Touch screen interface
24 programmable speaker channels
Radio interface
Line sharing
12,000 programmable keys
6 USB ports
2 active NIC
Supports video and IPTV
60 soft keys per page
Active global/local directories support 21,000 entries
4 Handsets / Headsets / Gooseneck Ports

Patient IP Terminals and IP
Telephony
Patient TVs
Digital, Analog and IP
Patient Phones Vending Machines
HIS
Customer Solutions
( ePA, eFA, RIS, CPOE, ePharmacy, PACS, …)
HiMed OpenScape Voice
OpenScape 4000
HiMed Patient Info- and Entertainment
21
Hospital Information and Communication Solution
IP Coax / IP IP
IP
Central
technical area

Circuit improves teamwork
by bringing voice, video,
screen share, messaging,
and file sharing into a single
view.
It’s natural conversations. It’s
moments of insight.
It’s all of us, working
together.
22
22
What is Circuit?
Make your teamwork better.

OpenScape Enterprise OpenScape Enterprise
+ Circuit
“New Work To Work”
Circuit complements OpenScape
Feature-rich
Unified Comms
Communications
Platforms
Ease-of-use
New UI Layer
Communications
Platforms
Unified Comms
Natural Experience
WebRTC
Enabled
Communications
Platforms
UC&C Services
Circuit

PBX integration
Deep integration
Integration with B2B cloud services
Custom integrations and OnPremise SW
Generic connector
Peripherals
CMP (fka Mila - Video)
Nextgen Circuit
desktop device
Jabra
Plantronics
Eco-System Integration 2015
24All Examples, not decided to integrate yet.
OpenScape 4000
OpenScape
Voice

Service Portfolio Vision
Professional Services
 Design and integrate end-to-end solutions
 Shift from technology to business enabling and consulting
 Drive customer value through end user adoption
 Enabling including certification enabling indirect channels
Managed Services
• Managed Cloud Offerings (managed private and public)
• Managed Communication Solutions (Enterprise)
• Managed Infrastructure Portfolio (Technology)
• Resell portfolio for channel partners
Maintenance Services
 Software Maintenance
 Required attach of SW Support fused with Software Assurance
 Resell portfolio for channel partners
 Hardware Maintenance (using partners)
Solution Integration
 Underpinning our core portfolio
 Integrating with partners
 Covering the enterprise communications
landscape
 Consistently across regions
Unify
Software and Solutions Portfolio
Carrier-
grade
IP voice
and clients
Web, audio
and video
conferencing
Multimedia
mobile
collaboration
Customer
contact
centers

Our belief that relationships matter
For employees, partners, customers
Encouraging and enabling candor, trust, engagement
Collapsing virtual and geographical distances for teams
Conversations, community, collaboration
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How we differentiate
“You cannot mandate productivity, you must provide the tools to let people become their best.”
Steve Jobs
Our commitment the human experience
Address the challenges of human engagement
• Creating focus by eliminating distractions
• Continuity and persistence of content and ideas
• Minimize complexity
Passion for Services with speed and agility
“We make it work and keep it that way”
• Confidence to take responsibility for complex solutions
• Outside our box thinking to create solutions with partners,
not just install products
• End to end agile engineering to ensure value delivery
Awesome Engineering Talent
People who focus on creating solutions not on pushing product
• Engineering discipline to hide the complexity of today’s
communications and collaboration
• Passion and focus on solving our customers’ problems
• Combination of services and development expertise to build
holistic solutions quickly and reliably

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Forrester Wave –
Leader in on-premises UC
• Named Leader among eleven significant vendors
• Highest score for Strategy (4.6 of 5.0)
• Perfect score of 5.0 in three of five categories
• Roadmap
• Extensibility
• Deployment
“Unify is innovating around social layer integrations and
integrating business processes, making it easier to derive
business value from an OpenScape deployment. Its ability
to deliver industry solutions today and the promise of
engaging, socially connected, communications-enabled
collaboration experiences in the near future moves it into
the Leaders quadrant.”

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Current Analysis –
“ Very Strong” Vendor Competitive Index
Current Analysis Competitive Index. February 2015
“Unify’s vision is to unify customers’ communication systems, creating
engaging user experience that integrates into business processes and
empowers mobile workforces to work better together.”
“Circuit helps Unify differentiate from the traditional UC market and signifies a
new approach to the collaboration market …”

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Industry validation - Gartner
OpenScape Voice
2015 Magic Quadrant for VoIP
Visionaries Quadrant
2015 Critical Capabilities for UC
Highly Rated
OpenScape UC
“OpenScape Enterprise is a highly scalable,
SIP-based architecture that provides a range of
applications, including voice, UC, Web
conferencing, uni€fied messaging, video, mobility,
contact center, branch solutions, security and
management applications.” – Gartner 2015
Critical Capabilities for UC
“Evaluate the OpenScape if your company is
looking for a standards-based, complete and
cost-effective UC software suite…” – Gartner
2015 Magic Quadrant for UC

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Enterprise Connect – 2015 UC RFP Session
Unify scored highly in
capabilities excluding
pricing in the 2015
Enterprise Connect RFP
Session moderated by
analyst David Stein

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Who we serve
Large, diverse, loyal customer base
RetailEducation
Financial services Manufacturing Energy
Others
Public sector
Healthcare

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