Ocoos.com is an extremely simple but powerful platform for small businesses to be world class online and on the cloud, the perfect tool to innovate your business. Check it our or learn more www.Ocoos.com

1. Making Digital Marketing
Simple and Understandable
www.Ocoos.com

2. Terminology introduction
A simple introduction into important and powerful web terminology, along
with how Ocoos.com can facilitate and empower you to be better online.
• WEB PRESENCE
• SEARCH : WEB CRAWLERS AND WEB RESULTS
• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH
• BLOGGING
• SOCIAL MEDIA
• EMAIL MARKETING
• DATA MINING
• CRM SOFTWARE
• ANALYTICS
• ECOMMERCE
• Browsers
• CLOUD COMPUTING AND “THE CLOUD”

3. New Reality

4. Why should you
care?
• 89% of all consumer research begins online
• Modern consumers wants to find and interact
with your business seamlessly on the web
• "Brick-N-Mortar" is no longer an option.. its
"Click-N-Mortar"
Bottom-Line: Adapt or you know what

5. The Problem
• Technology moves too fast for people not in the
tech world
• Consumers are ahead of businesses
• Costs and time can be very high
How can small businesses properly stay updated?

6. The Solution
Simple & Powerful
Visibility
Marketing
Smart Modern Business

7. Web Presence
Definition: Place online where a specific brand, company, or
individual can be found - Website, Facebook, Etc.
Important note: Todays consumers expects a clean, modern and
interactive web presence. Credibility is key!
Ocoos: Easy to manage and real-time... no dependencies
Video:
bad sites:
Example 1
example 2

8. Search
Definition: Platform for finding all web presences
Example: Google, Bing, Yahoo
Important note:
• Top 3 results in search receive 88% of clicks
• Web Crawlers review your site
• Understanding search and your keywords are very important
Video: (Example)

9. SEO
Definition: Search Engine Optimization. The process of
optimizing your website to do well in search
Example: Original updated content (Blogging) - Crawler
Friendly - Backlinks
Ocoos: Instant SEO optimized, always improving (Sample)
Important note:
• SEO is a never ending battle… and expensive
• Platforms are great ways to receive top SEO
• (Example)

10. marketing and
connecting

11. Blogging
Definition: A discussion or informational post published to the web to
create discussion and drive website traffic (Ex. Huff Post)
Important note:
• Active content is vital for SEO
• A simple weekly post can do wonders
"Content is king"
Ocoos: Instant blogging connected to your offerings
Tip: Many websites make it extremely easy to Publish
a blog

12. Social media
Definition: Online communities where people create,
share, exchange, and comment on anything and everything
Example: Facebook, Twitter, Linkedin, Yelp, Angie's List
Ocoos: Simple 1 click update, point of sale updates
Important note:
• Consumers are learning about your company in new
ways, and listening to each other
• Be active and create a positive social presence and
community of followers
Tip:
New business platforms allow you to update many profiles fast and simple

13. Email Marketing
Definition: Directly marketing a commercial message to a group
of people using email
Example: Constant Contact, MailChimp, Gmail
Ocoos: We gather the data and help you build smart email
campaigns ...learn how
Important note:
• Best direct free marketing
• Challenge: Building email list
• Track success
Tip! Segment customers and building smart email campaign

14. Knowledge is
Power

15. Data mining
Definition: Digging into available information to function smarter
Example: Grouping sets of customers, sales info on best/worst
months of business, what is working and what is not.
Ocoos: Auto data collection and easy mining tools: Page visits,
Customers information, Sales data
Important note:
• Always collect as much information as possible

16. CRM
Definition: Client Relationship Management. The process and
tools to maintain, track, and build good customer relationships
Ocoos: Automatically gathers customer info: contact, messages,
purchase. Also notes and filters... on the cloud
Important note:
• Simple follow-ups can drive strong future sales
• Cost 10x more to acquire new customer than retain previous
Video: CRM Tools: Easily track customers, and
build effective e-Marketing campaigns

17. Web Analytics
Definition: Information and numbers on the visitors to your
website or web presence
Example: Google Analytics, Ocoos, Facebook
Ocoos: Simple Analytics: Home page, Services, Blog
Important note:
• Analytics are vital to online success
• Google Analytics is extremely complicated.
New sites are helping simplify analytics
Tip! Simplify your analytics

18. Modern Tech &
Mobility

19. e-Commerce & e-
Scheduling
Definition: Ability to schedule and sell your services online
Ocoos: No merchant account or 3rd party software, smart
calendar, integrated for full efficiency.
Important note:
• Modern consumers are going online for most purchases
• Seamless interaction is key
Video:
Tip! Schedule and offer your services online today!

20. Browsers
Definition: Tools to browse the internet
Example: Chrome, Firefox, Internet Explorer, Safari
Important note:
• Browser progression can affect your website

21. Cloud computing “The cloud"
Definition: Simple access to your information anywhere that has
internet, not just your home computer
Ocoos: Your management tools are safe and always available
Important note:
• Mobile small businesses can thrive with accessing the
customer data and calendars on the go.
• Its very safe

22. Join us live! + Continued
Education
- Certification Lab 1-hour- Free for member
Ready to take it to the next level? Check out these great
continuing education classes:
1. Digital marketing 201: Intro to digital marketing
2. Digital Marketing 301: Advanced Digital Marketing

23. Conclusion
Be world-class online today: www.ocoos.com