The document is a report from Octane Marketing Pvt. Ltd surveying 134 online companies in India on the state of e-marketing in the country in 2014. Some key findings include: customer acquisition remained the top marketing goal, with social media and email being the most preferred customer engagement channels; e-marketing contributed 11-50% of total revenue for many companies and over half planned to increase e-marketing budgets; and integrated marketing across email, mobile and social media was seen as important for increasing conversion rates.