Odete Passingham

Vancouver, Canada Area, British Columbia Canada

Technology / Software / Internet

The Web, mobile and social media have transformed buyer behavior. Successful companies have also changed how they sell products and services. The traditional tactics focused on pushing information were centered on product & features, and brands were the gatekeepers of information. Now, strategies that focus on listening, educating the consumer, solving a problem, and engaging the buyer along their journey are the norm for growing brands. Modern marketing is all about personalization and relevance, using tools and techniques that leverage the power of the internet, social media and mobility to attract, convert and inspire buyers is paramount.