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Copyright © 2018 by Ofir RushinekCopyright © 2018 by Ofir Rushinek
UX and the path to success
Ofir Rushinek
Copyright © 2018 by Ofir Rushinek
2009 Industrial engineer
2012 BI developer
2013 BI+UX
2015 UX designer
2017 UX Lead
Hi, I’m Ofir
Copyright © 2018 by Ofir Rushinek
Copyright © 2018 by Ofir Rushinek
"User experience"
encompasses all aspects of the
end-user's interaction with the
company, its services, and its
products.
- Don Norman
“
Copyright © 2018 by Ofir Rushinek 5
UX VS. UI
Copyright © 2018 by Ofir Rushinek 6
UI
Copyright © 2018 by Ofir Rushinek 7
UX
Copyright © 2018 by Ofir Rushinek 8
Good experience Bad experience
Copyright © 2018 by Ofir Rushinek
Why invest in user experience?
• Happy users = Paying users
• Significant savings in development processes
• Reach KPI’s (increasing sales, performance, etc.)
• Better demos – increase sales
9
Copyright © 2018 by Ofir Rushinek
Today is clear
A good user
experience is a large
part of the value of all
digital product.
10
Copyright © 2018 by Ofir Rushinek
Not what you think…
First time users
11
Copyright © 2018 by Ofir Rushinek
Bad UX
consequences
Copyright © 2018 by Ofir Rushinek 13
The B-17
Copyright © 2018 by Ofir Rushinek 14
Many crashes while
landing or takeoff
Copyright © 2018 by Ofir Rushinek 15
Alphonse Chapanis
Copyright © 2018 by Ofir Rushinek 16
Flaps A Flaps B Flaps C Wheels A Wheels B
Copyright © 2018 by Ofir Rushinek
Copyright © 2018 by Ofir Rushinek 18
0 Crashes
Copyright © 2018 by Ofir Rushinek 19
Copyright © 2018 by Ofir Rushinek
Missile alert
20
Bad UX lead to human error
Copyright © 2018 by Ofir Rushinek 21
Missile alert
All because of a drop-down menu…
start
Copyright © 2018 by Ofir Rushinek
Copyright © 2018 by Ofir Rushinek
Copyright © 2018 by Ofir Rushinek
24
Who are
your users?
Copyright © 2018 by Ofir Rushinek
25
NOT
YOU!
Copyright © 2018 by Ofir Rushinek 26
Personas
Copyright © 2018 by Ofir Rushinek 27
Personas
Allen
Cooper
Copyright © 2018 by Ofir Rushinek
Each target audience can be directed
by 3-7 personas
Copyright © 2018 by Ofir Rushinek 29
Challenge #1
Music player (for me)
Copyright © 2018 by Ofir Rushinek 30
Challenge #1
Music player (for the user)
Copyright © 2018 by Ofir Rushinek 31
Challenge #2
Financial app (for me)
Copyright © 2018 by Ofir Rushinek 32
Challenge #2
Financial app (for the user)
Copyright © 2018 by Ofir Rushinek
Qualitative Quantitative Brainstorming
Copyright © 2018 by Ofir Rushinek
Qualitive
• Interviews
• Customer calls
• Focus group
• Usability testing
Copyright © 2018 by Ofir Rushinek
Quantitative
• Online surveys
• Analytics
• BI
Copyright © 2018 by Ofir Rushinek
Brain storming
Copyright © 2018 by Ofir Rushinek 37
Usability tests
Test your implementations
85% of UX issues can
be resolved with a
usability test on a group
of 7 users.
Copyright © 2018 by Ofir Rushinek 38
Prototype
Test your ideas
1. Pen and paper
2. PowerPoint
3. Balsamic
4. Invision
5. Axure
Copyright © 2018 by Ofir Rushinek
Copyright © 2018 by Ofir Rushinek 40
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 41
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 42
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 43
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 44
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 45
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 46
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 47
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 48
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 49
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 50
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 51
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
Copyright © 2018 by Ofir Rushinek 52
10 design heuristics
Jacob Nilsen
1. Visibility of system status
2. Match between system and the real world
3. User control and freedom
4. Consistency and standards
5. Error prevention
6. Recognition rather than recall
7. Flexibility and efficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, diagnose, and recover from errors
10. Help and documentation
Copyright © 2018 by Ofir Rushinek
1. Visibility of system status
DO DON’T
Copyright © 2018 by Ofir Rushinek
2. Match between system and the real world
54
DO
Copyright © 2018 by Ofir Rushinek
3. User control and freedom
55
DO DON’T
Copyright © 2018 by Ofir Rushinek
4. Consistency and standards (outer)
56
DO
Copyright © 2018 by Ofir Rushinek
4. Consistency and standards (outer)
57
DO DON’T
Copyright © 2018 by Ofir Rushinek
5. Error prevention
DO DON’T
58 58
Copyright © 2018 by Ofir Rushinek
6. Recognition rather than recall
59
DO
Copyright © 2018 by Ofir Rushinek
7. Flexibility and efficiency of use
DO
Copyright © 2018 by Ofir Rushinek
8. Aesthetic and minimalist design
61
DO DON’T
Copyright © 2018 by Ofir Rushinek 62
9. Help users recognize and recover from errors
DO DON’T
Copyright © 2018 by Ofir Rushinek
10. Help and documentation
63
DO
Copyright © 2018 by Ofir Rushinek 64
UX
Research
Heuristics
Usability
test
Personas
Interviews
Copyright © 2018 by Ofir Rushinek
Takeaways
• You're not the user!
• Do research
• Use heuristics
• Test your solutions
65
Copyright © 2018 by Ofir Rushinek
66
Thanks (:

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UX and the path to success

  • 1. Copyright © 2018 by Ofir RushinekCopyright © 2018 by Ofir Rushinek UX and the path to success Ofir Rushinek
  • 2. Copyright © 2018 by Ofir Rushinek 2009 Industrial engineer 2012 BI developer 2013 BI+UX 2015 UX designer 2017 UX Lead Hi, I’m Ofir
  • 3. Copyright © 2018 by Ofir Rushinek
  • 4. Copyright © 2018 by Ofir Rushinek "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. - Don Norman “
  • 5. Copyright © 2018 by Ofir Rushinek 5 UX VS. UI
  • 6. Copyright © 2018 by Ofir Rushinek 6 UI
  • 7. Copyright © 2018 by Ofir Rushinek 7 UX
  • 8. Copyright © 2018 by Ofir Rushinek 8 Good experience Bad experience
  • 9. Copyright © 2018 by Ofir Rushinek Why invest in user experience? • Happy users = Paying users • Significant savings in development processes • Reach KPI’s (increasing sales, performance, etc.) • Better demos – increase sales 9
  • 10. Copyright © 2018 by Ofir Rushinek Today is clear A good user experience is a large part of the value of all digital product. 10
  • 11. Copyright © 2018 by Ofir Rushinek Not what you think… First time users 11
  • 12. Copyright © 2018 by Ofir Rushinek Bad UX consequences
  • 13. Copyright © 2018 by Ofir Rushinek 13 The B-17
  • 14. Copyright © 2018 by Ofir Rushinek 14 Many crashes while landing or takeoff
  • 15. Copyright © 2018 by Ofir Rushinek 15 Alphonse Chapanis
  • 16. Copyright © 2018 by Ofir Rushinek 16 Flaps A Flaps B Flaps C Wheels A Wheels B
  • 17. Copyright © 2018 by Ofir Rushinek
  • 18. Copyright © 2018 by Ofir Rushinek 18 0 Crashes
  • 19. Copyright © 2018 by Ofir Rushinek 19
  • 20. Copyright © 2018 by Ofir Rushinek Missile alert 20 Bad UX lead to human error
  • 21. Copyright © 2018 by Ofir Rushinek 21 Missile alert All because of a drop-down menu… start
  • 22. Copyright © 2018 by Ofir Rushinek
  • 23. Copyright © 2018 by Ofir Rushinek
  • 24. Copyright © 2018 by Ofir Rushinek 24 Who are your users?
  • 25. Copyright © 2018 by Ofir Rushinek 25 NOT YOU!
  • 26. Copyright © 2018 by Ofir Rushinek 26 Personas
  • 27. Copyright © 2018 by Ofir Rushinek 27 Personas Allen Cooper
  • 28. Copyright © 2018 by Ofir Rushinek Each target audience can be directed by 3-7 personas
  • 29. Copyright © 2018 by Ofir Rushinek 29 Challenge #1 Music player (for me)
  • 30. Copyright © 2018 by Ofir Rushinek 30 Challenge #1 Music player (for the user)
  • 31. Copyright © 2018 by Ofir Rushinek 31 Challenge #2 Financial app (for me)
  • 32. Copyright © 2018 by Ofir Rushinek 32 Challenge #2 Financial app (for the user)
  • 33. Copyright © 2018 by Ofir Rushinek Qualitative Quantitative Brainstorming
  • 34. Copyright © 2018 by Ofir Rushinek Qualitive • Interviews • Customer calls • Focus group • Usability testing
  • 35. Copyright © 2018 by Ofir Rushinek Quantitative • Online surveys • Analytics • BI
  • 36. Copyright © 2018 by Ofir Rushinek Brain storming
  • 37. Copyright © 2018 by Ofir Rushinek 37 Usability tests Test your implementations 85% of UX issues can be resolved with a usability test on a group of 7 users.
  • 38. Copyright © 2018 by Ofir Rushinek 38 Prototype Test your ideas 1. Pen and paper 2. PowerPoint 3. Balsamic 4. Invision 5. Axure
  • 39. Copyright © 2018 by Ofir Rushinek
  • 40. Copyright © 2018 by Ofir Rushinek 40 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 41. Copyright © 2018 by Ofir Rushinek 41 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 42. Copyright © 2018 by Ofir Rushinek 42 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 43. Copyright © 2018 by Ofir Rushinek 43 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 44. Copyright © 2018 by Ofir Rushinek 44 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 45. Copyright © 2018 by Ofir Rushinek 45 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 46. Copyright © 2018 by Ofir Rushinek 46 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 47. Copyright © 2018 by Ofir Rushinek 47 The 7 elements of good design Peter Morville Useful Desirable Valuable Usable AccessibleFindable Credible
  • 48. Copyright © 2018 by Ofir Rushinek 48 Test What values is it support? Useful Desirable Valuable Usable AccessibleFindable Credible
  • 49. Copyright © 2018 by Ofir Rushinek 49 Test What values is it support? Useful Desirable Valuable Usable AccessibleFindable Credible
  • 50. Copyright © 2018 by Ofir Rushinek 50 Test What values is it support? Useful Desirable Valuable Usable AccessibleFindable Credible
  • 51. Copyright © 2018 by Ofir Rushinek 51 Test What values is it support? Useful Desirable Valuable Usable AccessibleFindable Credible
  • 52. Copyright © 2018 by Ofir Rushinek 52 10 design heuristics Jacob Nilsen 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation
  • 53. Copyright © 2018 by Ofir Rushinek 1. Visibility of system status DO DON’T
  • 54. Copyright © 2018 by Ofir Rushinek 2. Match between system and the real world 54 DO
  • 55. Copyright © 2018 by Ofir Rushinek 3. User control and freedom 55 DO DON’T
  • 56. Copyright © 2018 by Ofir Rushinek 4. Consistency and standards (outer) 56 DO
  • 57. Copyright © 2018 by Ofir Rushinek 4. Consistency and standards (outer) 57 DO DON’T
  • 58. Copyright © 2018 by Ofir Rushinek 5. Error prevention DO DON’T 58 58
  • 59. Copyright © 2018 by Ofir Rushinek 6. Recognition rather than recall 59 DO
  • 60. Copyright © 2018 by Ofir Rushinek 7. Flexibility and efficiency of use DO
  • 61. Copyright © 2018 by Ofir Rushinek 8. Aesthetic and minimalist design 61 DO DON’T
  • 62. Copyright © 2018 by Ofir Rushinek 62 9. Help users recognize and recover from errors DO DON’T
  • 63. Copyright © 2018 by Ofir Rushinek 10. Help and documentation 63 DO
  • 64. Copyright © 2018 by Ofir Rushinek 64 UX Research Heuristics Usability test Personas Interviews
  • 65. Copyright © 2018 by Ofir Rushinek Takeaways • You're not the user! • Do research • Use heuristics • Test your solutions 65
  • 66. Copyright © 2018 by Ofir Rushinek 66 Thanks (:

Notes de l'éditeur

  1. Ask the participants
  2. https://www.youtube.com/watch?v=8EcuTijAkCA
  3. https://www.sitepoint.com/epic-ux-fails/ https://usabilla.com/blog/the-4-ux-principles-microsoft-forgot-that-doomed-windows-8/
  4. https://www.washingtonpost.com/news/post-nation/wp/2018/01/14/hawaii-missile-alert-how-one-employee-pushed-the-wrong-button-and-caused-a-wave-of-panic/?noredirect=on&utm_term=.c26d20a7e5a7
  5. https://uxplanet.org/why-is-it-important-to-do-usability-testing-5080a5640df3 http://blog.uxeria.com/en/15-statistics-that-will-convince-your-boss-to-invest-in-ux/ https://www.nngroup.com/articles/return-on-investment-for-usability/?fbclid=IwAR1tVL_5Cp9tGu3d8exsIn6qM82wEMfWXx1-vRfb3yf7yWED8VrRYwug7tE
  6. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  7. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  8. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  9. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  10. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  11. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  12. https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
  13. The story of Instagram: https://www.cosmopolitan.com/entertainment/a25693162/instagram-update-reactions/?fbclid=IwAR1yHYtvObovZb_3fqBNj3GM75ZE9P9i4ytvyd5R_zvXXLDqyrhVJJLTq_o
  14. The story of Instagram: https://www.cosmopolitan.com/entertainment/a25693162/instagram-update-reactions/?fbclid=IwAR1yHYtvObovZb_3fqBNj3GM75ZE9P9i4ytvyd5R_zvXXLDqyrhVJJLTq_o