Contenu connexe Similaire à UX and the path to success (20) UX and the path to success1. Copyright © 2018 by Ofir RushinekCopyright © 2018 by Ofir Rushinek
UX and the path to success
Ofir Rushinek
2. Copyright © 2018 by Ofir Rushinek
2009 Industrial engineer
2012 BI developer
2013 BI+UX
2015 UX designer
2017 UX Lead
Hi, I’m Ofir
4. Copyright © 2018 by Ofir Rushinek
"User experience"
encompasses all aspects of the
end-user's interaction with the
company, its services, and its
products.
- Don Norman
“
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Why invest in user experience?
• Happy users = Paying users
• Significant savings in development processes
• Reach KPI’s (increasing sales, performance, etc.)
• Better demos – increase sales
9
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Today is clear
A good user
experience is a large
part of the value of all
digital product.
10
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Flaps A Flaps B Flaps C Wheels A Wheels B
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Missile alert
20
Bad UX lead to human error
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Missile alert
All because of a drop-down menu…
start
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Each target audience can be directed
by 3-7 personas
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Challenge #1
Music player (for the user)
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Challenge #2
Financial app (for the user)
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Qualitive
• Interviews
• Customer calls
• Focus group
• Usability testing
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Quantitative
• Online surveys
• Analytics
• BI
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Usability tests
Test your implementations
85% of UX issues can
be resolved with a
usability test on a group
of 7 users.
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Prototype
Test your ideas
1. Pen and paper
2. PowerPoint
3. Balsamic
4. Invision
5. Axure
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The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
41. Copyright © 2018 by Ofir Rushinek 41
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
42. Copyright © 2018 by Ofir Rushinek 42
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
43. Copyright © 2018 by Ofir Rushinek 43
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
44. Copyright © 2018 by Ofir Rushinek 44
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
45. Copyright © 2018 by Ofir Rushinek 45
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
46. Copyright © 2018 by Ofir Rushinek 46
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
47. Copyright © 2018 by Ofir Rushinek 47
The 7 elements of good design
Peter Morville
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
48. Copyright © 2018 by Ofir Rushinek 48
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
49. Copyright © 2018 by Ofir Rushinek 49
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
50. Copyright © 2018 by Ofir Rushinek 50
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
51. Copyright © 2018 by Ofir Rushinek 51
Test
What values is it support?
Useful
Desirable
Valuable
Usable
AccessibleFindable
Credible
52. Copyright © 2018 by Ofir Rushinek 52
10 design heuristics
Jacob Nilsen
1. Visibility of system status
2. Match between system and the real world
3. User control and freedom
4. Consistency and standards
5. Error prevention
6. Recognition rather than recall
7. Flexibility and efficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, diagnose, and recover from errors
10. Help and documentation
54. Copyright © 2018 by Ofir Rushinek
2. Match between system and the real world
54
DO
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4. Consistency and standards (outer)
56
DO
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4. Consistency and standards (outer)
57
DO DON’T
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8. Aesthetic and minimalist design
61
DO DON’T
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9. Help users recognize and recover from errors
DO DON’T
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UX
Research
Heuristics
Usability
test
Personas
Interviews
65. Copyright © 2018 by Ofir Rushinek
Takeaways
• You're not the user!
• Do research
• Use heuristics
• Test your solutions
65
Notes de l'éditeur Ask the participants https://www.youtube.com/watch?v=8EcuTijAkCA
https://www.sitepoint.com/epic-ux-fails/
https://usabilla.com/blog/the-4-ux-principles-microsoft-forgot-that-doomed-windows-8/
https://www.washingtonpost.com/news/post-nation/wp/2018/01/14/hawaii-missile-alert-how-one-employee-pushed-the-wrong-button-and-caused-a-wave-of-panic/?noredirect=on&utm_term=.c26d20a7e5a7
https://uxplanet.org/why-is-it-important-to-do-usability-testing-5080a5640df3
http://blog.uxeria.com/en/15-statistics-that-will-convince-your-boss-to-invest-in-ux/
https://www.nngroup.com/articles/return-on-investment-for-usability/?fbclid=IwAR1tVL_5Cp9tGu3d8exsIn6qM82wEMfWXx1-vRfb3yf7yWED8VrRYwug7tE
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience
The story of Instagram: https://www.cosmopolitan.com/entertainment/a25693162/instagram-update-reactions/?fbclid=IwAR1yHYtvObovZb_3fqBNj3GM75ZE9P9i4ytvyd5R_zvXXLDqyrhVJJLTq_o
The story of Instagram: https://www.cosmopolitan.com/entertainment/a25693162/instagram-update-reactions/?fbclid=IwAR1yHYtvObovZb_3fqBNj3GM75ZE9P9i4ytvyd5R_zvXXLDqyrhVJJLTq_o