Design Indaba 2014 Day 1 Quotes from @OgilvySA #designindaba #quotes
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Day 1 of Design Indaba 2014 is finished. We heard from Chris Gotz (O&M SA), Juliana Rotich (Ushahidi), Jake Barton (Local Projects), Ije Nwokorie (Wolff Olins) and Tom Hulme (IDEO). Read more about the day on http://bit.ly/OgilvyDIDay1
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Design Indaba 2014 Day 1 Quotes from @OgilvySA #designindaba #quotes
- 1. DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014 CAPE TOWN INTERNATIONAL CONVENTION CENTER WHAT WE HEARD ON DAY 1 @OgilvySA Gr ea t Min worl ds cre ds at ivit y join t TH e has ht he conver sa tion ogilvy @ #designindaba ag pioneers cutting ed ge
- 2. Look up, get off your phone and get out there. Look at stuff and listen! We are suffering from a deficit of primary evidence. Everything we experience is online. We need to get out more. CHRIS GOTZ Chief Creative Officer of Ogilvy & Mather South Africa Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 3. P bo i so a l Pc s a
- 4. What if solutions to the world’s problems came from Africa? If it works in Africa, it will work anywhere. JULIANA ROTICH Co-founder and Executive Director of Ushahidi Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 5. Most use technology to define function. We use function to drive technology. JULIANA ROTICH Co-founder and Executive Director of Ushahidi Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 6. The typical digital design process normally produces terrible work. JAKE BARTON Principal and Founder of Local Projects Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 7. A good prototype needs a touch of magic, innovation and experiential learning or emotion. JAKE BARTON Principal and Founder of Local Projects Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 8. Branding is increasingly not about what you represent but what you actually do or make. IJE NWOKORIE Managing Director of Wolff Olins Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 9. In Africa, we don’t have a choice; we have to get creative to survive. IJE NWOKORIE Managing Director of Wolff Olins Grea t Min ds worl ds cre ativity join t he conver THe hasht ag sa tion ogilvy @ #designindaba pioneers cutting ed ge
- 10. Great design addresses a human need in a low friction way. TOM HULME Design Director at IDEO, Founder and Managing Director of OpenIDEO and OIEngine Grea t Min ds worl ds cre ativity join t he conver THe hasht ag sa tion ogilvy @ #designindaba pioneers cutting ed ge