Insights from #CannesLions' panel by Astro Teller, Captain of Moonshots, Google[X].

1. Whatit
takesto makea
Moonshot—viaGoogle[x]
Astro
Teller
Captain of
Moonshots
Google[x]

2. What it Takes
to Makes a
Moonshot—via
google[x]
You needto
solveahugeproblem.
1

3. What it Takes
to Makes a
Moonshot—via
google[x]
You better havethe
scienceandtechnologicalmeans to solve it.
2

4. What it Takes
to Makes a
Moonshot—via
google[x]
BeaMoonshotCoach
andbeabletoinspirethebeliefthat the problem you identified is possible to solve.
3

5. Don’ttune out
orshyawayfrom science and technology. Find the story in it.
4
What it Takes
to Makes a
Moonshot—via
google[x]

6. Usethe power of
Storytellingto inspire your clients to take a moonshot and believe that making the world 10
times better is possible.
5
What it Takes
to Makes a
Moonshot—via
google[x]

7. Invite peopleto come
Alongfortheride.Get comfortable with telling stories as they unfold, not after they’ve played out.
6
What it Takes
to Makes a
Moonshot—via
google[x]