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What Makes You Want to Share?

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We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining? As companies struggle to create content that is relevant and inspires sharing, Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
What Makes You Want to Share?
What Makes You Want to Share?
What Makes You Want to Share?
What Makes You Want to Share?

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What Makes You Want to Share?

  • 1. .
  • 2. We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining? As companies struggle to create content that is relevant and inspires sharing, Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.