SlideShare une entreprise Scribd logo
1  sur  20
Oi 2016
Conference
RWCMD
21:04:16
© University of South Wales
Professor Jonathan Deacon
Professor of Marketing
Director of ‘Making Business Happen’
University of South Wales Business School
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
BOX
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South Wales
© University of South WalesCopyright: J H Deacon
SouthWalesBusinessSchool 2016
Jonathan.Deacon@southwales.ac.uk
Or: LinkedIn

Contenu connexe

Plus de Online Influence

Plus de Online Influence (20)

5 Steps to Building an Advocate Community
5 Steps to Building an Advocate Community5 Steps to Building an Advocate Community
5 Steps to Building an Advocate Community
 
SxSW ‘17: why you need to go and how to validate the cost
SxSW ‘17: why you need to go and how to validate the costSxSW ‘17: why you need to go and how to validate the cost
SxSW ‘17: why you need to go and how to validate the cost
 
Video is hot but creative costs are not.
Video is hot but creative costs are not. Video is hot but creative costs are not.
Video is hot but creative costs are not.
 
Micro moments. Marco opportunities.
Micro moments. Marco opportunities. Micro moments. Marco opportunities.
Micro moments. Marco opportunities.
 
How to work effectively with influencers
How to work effectively with influencersHow to work effectively with influencers
How to work effectively with influencers
 
The VR Social Drive
The VR Social DriveThe VR Social Drive
The VR Social Drive
 
The future of your strategy lies in the past.
The future of your strategy lies in the past.The future of your strategy lies in the past.
The future of your strategy lies in the past.
 
Buying Consumer Moments.
Buying Consumer Moments.Buying Consumer Moments.
Buying Consumer Moments.
 
Marketing That Changes Lifes - Jeremy Waite, Salesforce
Marketing That Changes Lifes - Jeremy Waite, SalesforceMarketing That Changes Lifes - Jeremy Waite, Salesforce
Marketing That Changes Lifes - Jeremy Waite, Salesforce
 
Night At... Campaign Case Study - Holly Clarke, Airbnb
Night At... Campaign Case Study - Holly Clarke, AirbnbNight At... Campaign Case Study - Holly Clarke, Airbnb
Night At... Campaign Case Study - Holly Clarke, Airbnb
 
How Programmatic is Transforming Digital Advertising - Matt Smith, Equimedia
How Programmatic is Transforming Digital Advertising - Matt Smith, EquimediaHow Programmatic is Transforming Digital Advertising - Matt Smith, Equimedia
How Programmatic is Transforming Digital Advertising - Matt Smith, Equimedia
 
Why Data-Driven Decision Makers are Winning the Game - Thane Ryland, Microsoft
Why Data-Driven Decision Makers are Winning the Game - Thane Ryland, MicrosoftWhy Data-Driven Decision Makers are Winning the Game - Thane Ryland, Microsoft
Why Data-Driven Decision Makers are Winning the Game - Thane Ryland, Microsoft
 
The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTu...
The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTu...The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTu...
The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTu...
 
Let's Get Native - Jay Kingsley-Brooks, Tumblr
Let's Get Native - Jay Kingsley-Brooks, TumblrLet's Get Native - Jay Kingsley-Brooks, Tumblr
Let's Get Native - Jay Kingsley-Brooks, Tumblr
 
Online, Social and the Advertising Rules - Guy Parker, ASA
Online, Social and the Advertising Rules - Guy Parker, ASAOnline, Social and the Advertising Rules - Guy Parker, ASA
Online, Social and the Advertising Rules - Guy Parker, ASA
 
How to Implement a Mobile First Digital Strategy - Tania Seif, Coral
How to Implement a Mobile First Digital Strategy - Tania Seif, CoralHow to Implement a Mobile First Digital Strategy - Tania Seif, Coral
How to Implement a Mobile First Digital Strategy - Tania Seif, Coral
 
Building Credibility & Trust in a Connected World - Ben Aronsten, Seedrs
Building Credibility & Trust in a Connected World - Ben Aronsten, SeedrsBuilding Credibility & Trust in a Connected World - Ben Aronsten, Seedrs
Building Credibility & Trust in a Connected World - Ben Aronsten, Seedrs
 
Humanising the Digital Brand - James Caig, True Digital
Humanising the Digital Brand - James Caig, True DigitalHumanising the Digital Brand - James Caig, True Digital
Humanising the Digital Brand - James Caig, True Digital
 
YouTube @ oi15
YouTube @ oi15YouTube @ oi15
YouTube @ oi15
 
Yahoo @ oi15
Yahoo @ oi15Yahoo @ oi15
Yahoo @ oi15
 

Dernier

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 

Dernier (20)

Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 

Transmedia Storytelling