I was honoured to present alongside Thomas Crampton and Finian Murphy for The Marketing Society "Rise of the Robot" event at Google, during the Dublin Web Summit 2015. We explored how the marketing process as we know it will be disrupted by mobile, social, AI, connected homes, the internet of things and much more. The "source / read more" text at the bottom of some slides are hyperlinks, download the PDF to access them.

1. Oisin Lunny
OpenMarket
@oisinlunny
@openmarket

2. Rise of the Robot

16. Rise of the Mobile

17. Source:
Benedict
Evans

18. Source:
KPCB

19. Source:
KPCB

20. Empowered customers have given rise to a new era
Source:
Forrester

21. Source:
Forrester

22. The evolution of “phono sapien”
Phono
Sapien:
The
Economist

23. Source:
Moroch

24. Source:
Google
-­‐
Our
Mobile
Planet

26. Marketing

27. Read
more:
Digital
MarkeDng
Magazine

28. Read
more:
The
Guardian

31. Read
more:
The
Guardian

32. Read
more:
The
Guardian

33. Read
more:
The
Guardian

35. Read
more:
LinkedIn

36. Download:
Top
Mobile
Channels
for
Retail
CommunicaDons
Download:
How
Mobile
Is
Transforming
Customer
Experience

37. 1 2 3AI
Streamline operations,
delight customers, deliver
superior experiences.
SMS
6 billion humans using
mobile messaging - SMS is
the global language.
Personalisation
The growth of social media
highlights the importance
of personalisation.

38. 1 2 3Apps
An app is not a strategy
Don’t overestimate your
destination value.
Spray and Pray
Spray and Pray misses the
target - don’t broadcast
to mobile devices.
Bad CX
The trend is towards zero
tolerance for a bad CX.

39. About OpenMarket
OpenMarket helps enterprises use mobile to transform their business.
OpenMarket provides mobile engagement solutions for organisations
to optimise their operations and enhance relationships with their
customers and employees.
Major enterprises choose OpenMarket for our domain expertise,
service flexibility, demonstrated performance and reliability, global
scale, and corporate maturity.
Our clients trust us to power their mobile business.

40. Need a subheader? Make it bold.
This is your copy. Keep it short. They’re listening to you! A couple of lines
willdo, really. This is too much already. Pro ea nullam primis, no singulis
deseruisse liberavisse nec. Debet semper viderer vis in.
Thank you
@oisinlunny
@openmarket