2. hot ideas ins ide.
who we are 03
how we work 04
what we do 05
works 07
case studies 15
clientele 18
3. 03
who
we are
Urbanbaze is a branding/graphic design agency.
We work with a diverse range of clients, from start-
ups to multinationals, delivering head-turning
design that grabs audiences, builds brands, and
ultimately achieves results.
Our creative services include brand identity
design, advertising, signage design and print
oriented projects, ranging from brochures and
annual reports to packaging, large format prints
and calender.
strategic design + branding
4. 04
how
we work
The Urbanbaze team has extensive design
experience and it is this in-depth creative
knowledge coupled with our advertising, PR and
marketing expertise that enables us to deliver
thoroughly considered design for our clients.
Above all we will listen to you to ensure that the
end result not only meets the brief but exceeds
expectations. We take time to research your
audience, what touches them and how they
respond to information, this helps us in delivering
the message in the best way through cutting-edge
design execution.
Our payment plan is 70% deposit at initiation
stage and 30% at completion stage.
strategic design + branding
5. 05
what
we do
Our team is made up of designers with a broad
range of talents, which means we are able to work
on diverse projects, from one-off creative
concepts for small niche companies to identities
and collateral for international organisations.
our services include:
identity design
graphic design
advertising
prints production
exhibition/ signage design
promotional items
strategic design + branding
9. 09
works
Client: Pfizer
Project: Breast awareness campaign collateral
Season’s greeting cards
Have you done your
Breast atiolf
Examin
Se
n
The key to survivin
today
?
g breast
cancer is early detectio
n.
For more informati
visit www.pfizeroncolo
on,
gy.com
?
Have you
Breasdone your
tS
Examinat elf
ion
today
The key to
surviving
cancer is breast
early dete
ction.
For
visit www more information,
.pfizeronc
ology.com
strategic design + branding
10. 10
works
Client: Honda
Project: Integrated marketing communications stragegy
works
strategic design + branding
11. 11
works
Client: Oak Capital
Project: Identity design + implementation
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strategic design + branding
13. 12
works
Client: Avalon Wine
Project: Integrated marketing communications stragegy
RAISE
THE
GLASS,
RAISE
YOUR
CLASS
Avalon exhibits rich, rightly, smoky aromas
of cherries, boysenberries and chocolate.
Beyond its unique tastes, It differentiates
you from the crowd.
Distributed in Nigeria by
strategic design + branding
14. 14
works
Client: Potecna
Project: Identity design, stationary system, web design
efficiently
serving
you
strategic design + branding
15. 15
works
Client: Powersofft
Project: Identity Design, Package Design
Wale Atekoja
wale@powersoft-solutions
08033746056
use,
ce Ho t,
te Gra ee
Infini bo Str ja,
Oyetu , Ike
olowo a.
Off Aw os, Nigeri
Lag 4332
8489
01-86 ions
-solut
ersoft
Ww w.pow
strategic design + branding
16. 16
works
Client: Various
Project: Identity systems and logo design
...Beyond Properties
asoilenergy
oil | energy | services
brickform
Builders + Project Managers
strategic design + branding
17. case studies
17
The Challenge
To increase sales, brand awareness and improve brand appeal against competitors, Honda Manufacturing
Nigeria, the Nigerian assembly factory of Honda motorcycles and generators commissioned Urbanbaze to create
and execute the brand communication strategy for its motorcycles and power products. The challenge was to
create awareness in a market that has already been dominated by other brands.
The Process The Result
Working with Honda team with guidelines from the Within a month of campaign launch, dealers increased in
Japanese office, Urbanbaze, after careful research, numbers, sales increase tremendously and effective brand
developed print ads calling for more dealer with added awareness was achieved. The motorcycles and generators
incentives. New marketing materials, brochures and have once again gained widespread acceptance in a market
promotional materials were produced. Mobile advertising dominated by cheaper brands, Honda has been able to
was also engaged using the company’s delivery vans and create a niche for itself.
trucks. All design laid emphasis on the reliability and quality
of Honda products.
strategic design + branding
18. 18
The Challenge
When Tsakos Shipping, Greece formed an alliance with its Nigerian partners to create TESAL (Transport and Energy
System Alliance Limited), and energy transportation and shipping company, Urbanbaze was commissioned to
develop an identity system that will appeal to the oil and gas shipping sector with global acceptance in view.
The Process The Result
The urbanbaze team generated series of visual The identity was accepted both by the Nigerian and the
presentations from which the shadow ship with the sun at Greek office of TESAL, stationery systems, marketing
the background was approved by the client. The brand materials and other print collaterals was created with
name is written in a carefully selected techno font to effective application of the of identity guidelines earlier
communicate innovation and efficiency. Corporate identity created. The logo was branded on staff shirts, caps, cars
manuals and guidelines were created to guide the etc.
application of the approved identity on various media.
strategic design + branding
19. 19
The Challenge
Creating a new brand can be much easier than repositioning an existing and familiar brand. The Urbanbaze team
was commissioned to rebrand Asoil Energy with a brief to create an identity that will not only resonate around the
values of the brand but will also be applicable on various media, including internet, print, brochures, business
stationaries, vans and tanker trucks.
Biro Plaza,
Eleganza Str,
7th Floor, Adeyemo Alakija .
634, Island, Lagos
Victoria , 01-4627750.
68033 50
Tel :01-72 Fax: 46277com
asoilenergy.
Web: www.
ergy
asoilen
oil | ener
gy | servi
ces
7th Floor, Eleganza Biro Plaza,
634, Adeyemo Alakija Str,
Victoria Island, Lagos.
Tel :01-7268033, 01-4627750.
Fax: 4627750
Web: www.asoilenergy.com
asoilenergy
oil | energy | services
Om olo
executiv lu Ago
e dire ro ctor
+2348075
+4494923 956573
lolu@ 4920
asoilener
gy.com
The Process The Result
After careful review, we created an identity with five The outstanding new brand identity received
stones representing the five values of the company, appraisal from the client, and their clients too. since
brand colours were carefully chosen. The the launch of the new identity, Asoil Energy has
approved new logo was then applied on various received appraisal from clients and partners alike.
media. Printed brochures were send to old clients, Business as never been the same.
introducing the new brand identity.
strategic design + branding
20. 19
The Challenge
EasyCliq is Etisalat’s latest innovative product that offers every young Nigerian lower tariffs, added flexibility and
many more benefits. In an era where traditional advertising alone can no longer deliver effective communication,
Etisalat commissioned Urbanbaze to drive engagement through Campus Navigator™, a detailed printed map of
various university campuses freely distributed to the students to help them find their way around.
The Process The Result
After careful research of the audience and best The idea engaged the target audience, putting the
ways to connect with them, Urbanbaze created Etisalat brand in the pocket of every student, as
Campus Navigator™ via GIS solutions, worked they could not do away with the maps of their
hand in hand with the various schools. We schools. Students were able to learn more about
designed, printed and monitored the distribution of Easycliq and connect with the brand.
the free maps across the various campuses. It also served a CSR tool for the Etisalat brand.
strategic design + branding
21. 20
clientele
p Integrated Solutions
asoilenergy
oil | energy | services
KURAMO
...In partnership with you
Hormel
Company Limited
strategic design + branding
23. be seen . be heard . be identified
get in
touch !
now
a. 27, Ladipo Kuku Street, Off Allen Ave,
Ikeja, Lagos. Nigeria.
t. 01-7358275, +2348034488684.
e. info@urbanbaze.com
w. www.urbanbaze.com
