Lviv it arena | Product mindset in outsourcing company - challenge accepted!

•

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The presentation from Lviv IT Arena 2017 made by Oksana Krykun (Business analyst) and Marian Mota (Experience Designer) from Eleks.com. The main idea is that right now we need to build the "thinkers" rather than only "doers" brand in Ukraine in outsourcing companies as we face stiff competition from other countries. A video will be provided soon.

Business

Product mindset in outsourcing
company — challenge accepted!
Oksana Krykun and Marian Mota

Ain.ua, PWC Ukraine 2
100,000+
IT specialists
1000+
tech companies
5-th
among the top 25
outsource exporters

3
!
" #
$%
&' (
)
Bloomberg Innovation Index
Bloomberg

4
*42.
43.
41.
40.
44.
.
+
,
-
Bloomberg

Payless
RadioShack
The Limited
Family Christian
Wet Seal
Bebe
Crocs
JCPenny
BCBG
American Apparel
Kmart
hhgregg
Staples
CVS
Macy's
Abercrombie
Guess
Sears
0 250 500 750 1000
42
60
60
68
70
70
88
108
110
120
138
160
170
171
240
250
552
1,000
# Of retail stores closing in 2017
Business Insider

8
Staff
Augmentation
Implementation
Outsourcing
Product or Service
Co-Ownership
Product or Service
Development
Outsourcing
Value

Future
10
[ Do things
right ]
Delivery
Conceptualizatio
n[ Do right
things ]
+ Product Management and Product Design

11
Product
Discovery
Our Services
Product
Design
Education
Design
Sprints
Product
Management
& Product
Design*
*Coming Soon

Classic Discovery Product Discovery
User Story Mapping by Jeff Patton
Stakeholders Centered
1-2 weeks
Requirements gathering
Creating Backlog
User Centered
Continuous Discovery
Empathy
Learn and Validate

13
Mechanism
Deliver and
measure
measure the feedback,
retrospectives and
improvements
Incubate
Lean, DT, JTBD,
Customer
Development, Value
Proposition
Scale
Workshops and
trainings inside
company.
Learning by doing.
Market
Workshops with
Sales and Business
Dev. Promotion

14
Mindset
Values
Process
Methods
& Tools
Culture
More powerful,
Less visible
Less powerful,
More visible

MINDSET
15
Beginners mind
Empathy
Lean UX
Show, don’t tell Focus on Human Values Culture of Prototyping
Optimizm
Learning from failure
Cross-functional team Learning by Doing
Beginners mind
Yes, and

17
Product Lab
Experience Design + Business Analysis

Thank You
21
Marian MotaOksana Krykun
www.facebook.com/aksena.krykun www.facebook.com/mota.marian
Oksana.Krykun@eleks.com Marian.Mota@eleks.com

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Lviv it arena | Product mindset in outsourcing company - challenge accepted!

1. Product mindset in outsourcing company — challenge accepted! Oksana Krykun and Marian Mota

2. Ain.ua, PWC Ukraine 2 100,000+ IT specialists 1000+ tech companies 5-th among the top 25 outsource exporters

3. 3 ! " # $% &' ( ) Bloomberg Innovation Index Bloomberg

4. 4 *42. 43. 41. 40. 44. . + , - Bloomberg

5. 5

6. 6

7. Payless RadioShack The Limited Family Christian Wet Seal Bebe Crocs JCPenny BCBG American Apparel Kmart hhgregg Staples CVS Macy's Abercrombie Guess Sears 0 250 500 750 1000 42 60 60 68 70 70 88 108 110 120 138 160 170 171 240 250 552 1,000 # Of retail stores closing in 2017 Business Insider

8. 8 Staff Augmentation Implementation Outsourcing Product or Service Co-Ownership Product or Service Development Outsourcing Value

9. Now 9 [ Do things right ] Delivery

10. Future 10 [ Do things right ] Delivery Conceptualizatio n[ Do right things ] + Product Management and Product Design

11. 11 Product Discovery Our Services Product Design Education Design Sprints Product Management & Product Design* *Coming Soon

12. Classic Discovery Product Discovery User Story Mapping by Jeff Patton Stakeholders Centered 1-2 weeks Requirements gathering Creating Backlog User Centered Continuous Discovery Empathy Learn and Validate

13. 13 Mechanism Deliver and measure measure the feedback, retrospectives and improvements Incubate Lean, DT, JTBD, Customer Development, Value Proposition Scale Workshops and trainings inside company. Learning by doing. Market Workshops with Sales and Business Dev. Promotion

14. 14 Mindset Values Process Methods & Tools Culture More powerful, Less visible Less powerful, More visible

15. MINDSET 15 Beginners mind Empathy Lean UX Show, don’t tell Focus on Human Values Culture of Prototyping Optimizm Learning from failure Cross-functional team Learning by Doing Beginners mind Yes, and

16. 16 Experience Design Business Analysis+

17. 17 Product Lab Experience Design + Business Analysis

18. 18

19. 19 10%In 2018

20. Let’s build our brand as thinkers, not only as doers! 20

21. Thank You 21 Marian MotaOksana Krykun www.facebook.com/aksena.krykun www.facebook.com/mota.marian Oksana.Krykun@eleks.com Marian.Mota@eleks.com

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