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[Speak2me] Pitching: basics, tips&tricks.

When pitching an idea a presenter shall consider and analyze different objectives. The main idea of a pitch is to call to action. Look more about pitch building blocks, tips how to present and some listeners ` irrational behaviors and how to influence those behaviors.

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[Speak2me] Pitching: basics, tips&tricks.

  1. 1. PITCHING: BASICS, TIPS&TRICKS. > by Oksana Krykun
  2. 2. Oksana Krykun 4 yrs TEDx experience Co-founder @Speak2me project Mentor @1991 incubator _____________________________ About 10 yrs of total presentation experience
  3. 3. What is “pitch*”? > the quality of a sound governed by the rate of vibrations producing it; the degree of highness or lowness of a tone. > throw (the ball) for the batter to try to hit. *Google Translate
  4. 4. 30 seconds rule
  5. 5. Types of pitch > 5-30 sec > 2-5 min > 7 min
  6. 6. Bad elevator pitch example (looking for a job) Good pitch example (Evernote)
  7. 7. PITCHING | BASICS.
  8. 8. PROBLEM > SOLUTION > COST .
  9. 9. Goal.
  10. 10. Idea.
  11. 11. Start with “why”.
  12. 12. Audience.
  13. 13. Content.
  14. 14. Story.
  15. 15. Tell a story about client`s... ... business and your solution. ... customers and your solution. ... dream and your solution.
  16. 16. + mind the context. You are the first to present. the last to present. speaking after lunch. speaking in the evening.
  17. 17. Elevator: you Slow elevator: you, maybe something to show from your pockets. Lunch: you , maybe something to show, napkins to draw on, alcohol Conference room meeting: laptop, slides, handout Executive review: laptop, slides, handout, yes-men Context | Premises:
  18. 18. BASICS | SUMMARY: A pitch should have an aim A pitch should have the main idea Know your audience Develop content Tell a story Consider context
  19. 19. TCD IKEA pitch example
  20. 20. PITCHING | TIPS.
  21. 21. PROBLEM > SOLUTION > COST .
  22. 22. Pitch canvas | Canvanizer
  23. 23. > Engage your audience into a story > Tell your personal story > Create tension > Make your examples “alive” > Don`t tell it - show it! > STAR moment > Positive ending
  24. 24. Prepare yourself for negotiations. Know your BATNA.
  25. 25. No professional jargon.
  26. 26. Talk about benefits for audience from your solution.
  27. 27. Be specific*. Even in numbers. *From psychology
  28. 28. Keep it short: 10-15 min.
  29. 29. Use “You” instead of “We”.
  30. 30. Define next steps.
  31. 31. PITCHING | TRICKS.
  32. 32. To read/watch:
  33. 33. • ted.com • Nancy Duarte: The secret structure of great talks • Succes framework • Death by power point by Kapterev • Masterstvo prezentazii by Kapterev • TED on slide decks • Facebook: Speak2me
  34. 34. Facebook: Aksena Krykun Email: oksana.krykun@eleks.com

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