Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012.
In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.
Adding Value to Cultural Heritage (the 2012 edition)
1. Adding Value to Cultural Heritage
(the 2012 edition)
DACH - Leiden University, 22-3-2012 - Olaf Janssen, National Library of the Netherlands -
olaf.janssen@kb.nl - @ookgezellig - slideshare.net/OlafJanssenNL/
32. BMICE-
ring model
DEN /
Kennisland /
OCW
2009
Downnload: http://www.scribd.com/BMICEplus/d/61121158-Business-Model-Innovation-Cultural-Heritage
33. 4 rings
for
CH-content
distribution
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
34. Ring 1
Analog in house
Reading room, exhibition,
archive or deposit
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
35. Ring 1
Analog
in house
http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg
36. Ring 2
Digital in house
PC or terminal in the institution
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
37. Ring 2
Digital
in house
http://http://www.bentonvillear.com/images/Library/computer_access.jpg
38. Ring 3
Online
- web1.0
- on website of institution
- without explicit rights for (re)use
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
44. because
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users
45. because
????? ?????
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users
46. Findable & usable in 2012
• Google
• Content offered in own networks & workflows
• Social networks (FB, Twitter)
• Sharable
• Re-usable / remixable / embedable
• Enrichable (tags & comments)
• Open license (CC)
• Multi-device (PC, smartphone, tablet)
47. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
48. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
49. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
50. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value Global audiences forming
4. Network effects by default niche interests
around
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
51. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
Applications are increasingly data-
2. Data is the next Intel Inside driven.
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
52. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value Involve your users both implicitly
4. Network effects by default and explicitly in adding value to
your website
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
53. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail Websites that get better the more
2. Data is the next Intel Inside people use them
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
54. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Copyright is legitimate, but limits re-
1. The long tail use and prevents experimentation.
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
55. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Web2.0 applications are no longer
1. The long tail monolithic pieces of software, they are
2. Data is the next Intel Inside ongoing services
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
56. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
Web 2.0 applications are built of a
1. The long tail network of cooperating data services
2. Data is the next Intel Inside (APIs).
3. Users add value Re-use the APIs of others
4. Network effects by default + make your own
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
57. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside Web applications run on PC,
3. Users add value smartphone, tablet.
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
58. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Generation of Software
1. The long tail
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
59. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
2012 kids:Models for the Next
Business
Sounds all pretty Software
Generation of
familiar
1. The long tail to me!
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
60. 2005
Tim O’Reilly
What is Web 2.0: Design Patterns and
Business Models for the Next
Sounds all pretty Software
Generation of
familiar Facebook meets
1. The long tail to me! all 8 criteria
2. Data is the next Intel Inside
3. Users add value
4. Network effects by default
5. Some rights reserved
6. The perpetual beta
7. Cooperate, don't control
8. Software above the level of a single device
Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
61. because
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users (ring 4)
62. Web2.0 because
(+3.0)
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users (ring 4)
63. Web2.0 because
(+3.0)
digitizing (ring 2)
+
putting it on a website (ring 3)
≠
findable and useful for modern users (ring 4)
64. Ring 4
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
65. Online in network
Ring 4
- Web 2.0 (+3.0)
- CH-content distribution via range of
platforms, networks, groups & brands
- Granting right for (re)use to others
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
83. CH-institutions as
network facilitators
Joy’s Law: No matter in which business you are,
most of the smartest people work for someone else
“Networks of amateurs are the new experts”
84. Enabling others to
• use & reuse (eg. via Flickr, WikiCommons)
• give context to (eg. on Wikipedia)
• annotate & tag (eg. via Facebook)
CH-content
http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
Je moet Fysiek in het gebouw aanwezig zijn om bv iets te kunnnen printen
Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system ( n 2 ). http://www.slideshare.net/ronaldmulder/waardecreatie-en-verdienmodellen