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Adding Value to Cultural Heritage (the 2012 edition)

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Adding Value to Cultural Heritage (the 2012 edition)

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Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012.

In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.

Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012.

In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.

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Adding Value to Cultural Heritage (the 2012 edition)

  1. 1. Adding Value to Cultural Heritage (the 2012 edition) DACH - Leiden University, 22-3-2012 - Olaf Janssen, National Library of the Netherlands - olaf.janssen@kb.nl - @ookgezellig - slideshare.net/OlafJanssenNL/
  2. 2. Outline of talk • BMICE-model + adding value • Crowdsourcing
  3. 3. For centuries CH institutions have given access to their collections on site …
  4. 4. (I’ll focus on libraries ….)
  5. 5. In the 1980s libraries started digitizing… Metadata first (catalogues)
  6. 6. Making this possible….
  7. 7. Digital catalogue, but onsite only
  8. 8. Digital catalogue, but onsite only Awesome in 1990
  9. 9. Digital catalogue, but onsite only It’s a library!
  10. 10. Then… 1993-ish … the internet!
  11. 11. Then… 1993-ish … the internet!
  12. 12. Making this possible….
  13. 13. Digital catalogue, online!
  14. 14. Digital catalogue, online! Pretty cool in 1993
  15. 15. Then… 1995-ish … Web browsers!
  16. 16. Then… 1995-ish … Web browsers!
  17. 17. Catalogue clickable! Now with hyperlinks!!
  18. 18. Catalogue 2012
  19. 19. In the 2000s libraries started mass-digitizing… their objects ….
  20. 20. … and putting these online…
  21. 21. Manuscripts
  22. 22. Newspapers Kranten.kb.nl … and putting these online…
  23. 23. Books earlydutchbooksonline.nl
  24. 24. There’s actually a (semi-)formal model for this development…
  25. 25. BMICE- ring model DEN / Kennisland / OCW 2009 Downnload: http://www.scribd.com/BMICEplus/d/61121158-Business-Model-Innovation-Cultural-Heritage
  26. 26. 4 rings for CH-content distribution Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  27. 27. Ring 1 Analog in house Reading room, exhibition, archive or deposit Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  28. 28. Ring 1 Analog in house http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg
  29. 29. Ring 2 Digital in house PC or terminal in the institution Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  30. 30. Ring 2 Digital in house http://http://www.bentonvillear.com/images/Library/computer_access.jpg
  31. 31. Ring 3 Online - web1.0 - on website of institution - without explicit rights for (re)use Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  32. 32. Ring 3 Online
  33. 33. Fact: in 2012 most online services from libraries (and other CH-institutions) are in Ring 3
  34. 34. That is to say: most libraries and other CH-institutions are still web1.0 (in 2012 !!)
  35. 35. That is to say: most libraries and other CH-institutions are still web1.0 (in 2012 !!)
  36. 36. So we need to go further …..
  37. 37. because digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users
  38. 38. because ????? ????? digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users
  39. 39. Findable & usable in 2012 • Google • Content offered in own networks & workflows • Social networks (FB, Twitter) • Sharable • Re-usable / remixable / embedable • Enrichable (tags & comments) • Open license (CC) • Multi-device (PC, smartphone, tablet)
  40. 40. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  41. 41. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  42. 42. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  43. 43. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value Global audiences forming 4. Network effects by default niche interests around 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  44. 44. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail Applications are increasingly data- 2. Data is the next Intel Inside driven. 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  45. 45. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value Involve your users both implicitly 4. Network effects by default and explicitly in adding value to your website 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  46. 46. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail Websites that get better the more 2. Data is the next Intel Inside people use them 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  47. 47. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Copyright is legitimate, but limits re- 1. The long tail use and prevents experimentation. 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  48. 48. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Web2.0 applications are no longer 1. The long tail monolithic pieces of software, they are 2. Data is the next Intel Inside ongoing services 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  49. 49. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software Web 2.0 applications are built of a 1. The long tail network of cooperating data services 2. Data is the next Intel Inside (APIs). 3. Users add value Re-use the APIs of others 4. Network effects by default + make your own 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  50. 50. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside Web applications run on PC, 3. Users add value smartphone, tablet. 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  51. 51. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 1. The long tail 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  52. 52. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and 2012 kids:Models for the Next Business Sounds all pretty Software Generation of familiar 1. The long tail to me! 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  53. 53. 2005 Tim O’Reilly What is Web 2.0: Design Patterns and Business Models for the Next Sounds all pretty Software Generation of familiar Facebook meets 1. The long tail to me! all 8 criteria 2. Data is the next Intel Inside 3. Users add value 4. Network effects by default 5. Some rights reserved 6. The perpetual beta 7. Cooperate, don't control 8. Software above the level of a single device Slide taken from http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-future
  54. 54. because digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users (ring 4)
  55. 55. Web2.0 because (+3.0) digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users (ring 4)
  56. 56. Web2.0 because (+3.0) digitizing (ring 2) + putting it on a website (ring 3) ≠ findable and useful for modern users (ring 4)
  57. 57. Ring 4 Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  58. 58. Online in network Ring 4 - Web 2.0 (+3.0) - CH-content distribution via range of platforms, networks, groups & brands - Granting right for (re)use to others Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  59. 59. The BMICE ring model states something important…
  60. 60. CH-institutions add value to their business by moving content from ring 1 2  3  4 BMICE 2009
  61. 61. Adding value + Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  62. 62. Adding value + Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  63. 63. Adding value + Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  64. 64. Basic values for CH-institutions
  65. 65. Emotions €€€€€ Joy Sadness Amazement Attention
  66. 66. Serendipity
  67. 67. Serendipity 1
  68. 68. Serendipity 1
  69. 69. Serendipity 2
  70. 70. Serendipity 2
  71. 71. Inspired
  72. 72. In other words: To get more €€€ + happy & inspired clients CH-content needs to move from ring 1 2  3  4
  73. 73. Higher value-adding activities for CH-institutions (esp. in 4th ring)
  74. 74. Delivering CH-content via established networks
  75. 75. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
  76. 76. CH-institutions as network facilitators Joy’s Law: No matter in which business you are, most of the smartest people work for someone else  “Networks of amateurs are the new experts”
  77. 77. Enabling others to • use & reuse (eg. via Flickr, WikiCommons) • give context to (eg. on Wikipedia) • annotate & tag (eg. via Facebook) CH-content http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
  78. 78. Lobbying to decrease © limitations on CH-content http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg
  79. 79. Delivering CH-content via mobile platforms
  80. 80. In other words: To get more €€€ + happy clients CH-institutions need to make the web2.0 paradigm shift (seriously, it’s 2012!)
  81. 81. In other words: To get more €€€ + happy clients CH-institutions need to make the web2.0 paradigm shift (seriously, it’s 2012!)
  82. 82. Outline of talk • BMICE-model + adding value • Crowdsourcing
  83. 83. Crowdsourcing as an example of a web2.0 value adding 4th ring activity
  84. 84. See presentation Crowdsourcing 101 for GLAMs

Notes de l'éditeur

  • Hyperlinks!
  • Hyperlinks!
  • Hyperlinks!
  • Je moet Fysiek in het gebouw aanwezig zijn om bv iets te kunnnen printen
  • Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system ( n 2 ). http://www.slideshare.net/ronaldmulder/waardecreatie-en-verdienmodellen

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