Web usability a complete list of ux ui best practices

ATTENTION
This ebook is a compilation of researches
done on USER EXPERIENCE and DESIGN. I
have used usertesting.com tool since its
introduction to execute several test on my site
during its design stage,
www.seowebanalyst.com . This has lead into
several redesigns which has benefited me in
terms of better page load time, conversion,
bounce rate, average time spent…etc all we
had to do were to make some improvise on
does issues.
Which I have shared on my findings via my
post on how to design website user
experience.
I would also like to take this time to
appreciate the wonderful post by Nick
kolenda, he really wrote a lot on the topic and
savage all the areas to cover for a user
experience and how to deploy this in your
website design and user interface design.
I also want to appreciate the lovely data
survey conducted by USERTESTING, which
is also part of this pdf, this survey is only
meant to be a guide to does interested in the
career of UX DESIGNS.
Our site SEO Web Analyst ®™ is an online
marketing platform that is design to help
digital marketers and SMEs alike to leverage
the use of the internet to generate leads and
more sales.
We are equipped to provide an all in one web
marketing platform experience, ie a reduction
in marketing budget, while you operate most
of your inbound marketing strategies via our
platform.
We provide the following services;
 SEO MANAGER TOOLS
 SOCIAL MEDIA MANAGER TOOLS
 BLOGGING TOOLS
 LEAD MANAGER TOOLS
This four core areas are vastly expandable
with numerous developments, which we will
undertake as the years goes by in order to
stay afloat with other competitors providing
you the same features, but as a single
product.
As of this date we are still under development
and do hopefully believe we will be able to
Launch our awesome affordable product
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Date: 2016.05.05
09:51:16 +01'00'

Web Usability: A Complete List of UX/UI Best Practices
www.nickkolenda.com /user-experience/
Welcome to a huge resource on user experience (UX), user interfaces (UI), and interaction design.
Whether you’re designing a website or mobile app,
you’ll learn 125+ tactics to optimize its usability.
I organized the tactics into various categories and strategies. Click a strategy to view examples and applications.
Category 1: Control the User’s Focus and Attention
Category 2: Guide Users Toward the End Goal
Category 3: Reduce Mental Effort and Maintain Flow
Category 4: Maximize Compatibility for All Users and Scenarios
Category 5: Help Users Minimize and Overcome Potential Errors
Category 1:
Control the User’s Focus and Attention
Emphasize a Point of Entry in the Interface
Every interface should have a clear starting point. Where should viewers look first? Make it clear.
Add Visual Contrast to Page Headlines
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Guide Users Through a Visual Hierarchy
Control the user’s experience by guiding them through the interface. Where should they look first, second, and
third? Establish that hierarchy.
Avoid Trapping Negative Space in the Composition
Use a One Column Layout
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Overlap a Design Element to Emphasize Continuity
Design the Layout Using Gestalt Principles
We’re inundated with stimuli. According to gestalt psychology, we try to overcome that chaos by simplifying our
perception. We group things. We categorize elements. We look for the whole.
Some principles include: similarity, proximity, closure, connection, continuity, and figure/ground.
Group Similar Functions or Menu Items by Proximity
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Position Headlines Closer to Respective Sections
Constrain Headlines to Respective Sections
Depict Interface Changes Without Disrupting the User
Sometimes you’ll need to adjust the interface in front of the user. Make those changes noticeable, yet nondisruptive.
Visibly Animate Changes in the Interface
4/41

Differentiate Elements That Triggered an Error
Remove or Deemphasize Unnecessary Information
Our mental focus is finite. Unnecessary elements will deplete those resources. So keep users focused on the
important information and functions.
Obscure Backgrounds Behind Popup or Modal Boxes
Maximize Data-Ink Ratios in All Imagery
Remove Unnecessary Borders From Design Elements
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Remove Redundant or Self-Explanatory Instructions
Hide Infrequent But Necessary Settings, Features, and Information
Indicate Whether Content Exists Beyond the Fold
Nowadays, most browsers hide scroll bars when they’re inactive. You need “scroll hints” to communicate whether
content exists beyond the fold.
Extend Elements Through the Fold
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Add a Shadow to Indicate Depth
Indicate More Content With Words or Graphics
Category 2:
Guide Users Toward the End Goal
Now that you’ve captured and directed the user’s attention, help them achieve their goal.
Position Frequent Functions and Important Data Closer to Users
Predict the user’s intention. Then position that goal as close as possible.
Filter or Jump to Items That Users Are Searching
7/41

Create Smart Defaults Based on Frequently Chosen Input
Include Important Data on Product Listing Pages
Oftentimes, users will pogo stick. They click an item to look for information. Then they’ll return to the previous page
to repeat that process with another item. That’s poor usability. Minimize pogo-sticking by placing important
information on primary pages.
If you don’t like the extra clutter, you could include that information on hover (see next tactic).
Provide Useful Information on Hover
8/41

Expose Frequently Used Functions
Display Primary Data or Statuses in a Dashboard
Position Common Answers at the Top of Drop Down Lists
Communicate the Statuses of Interactions
Reduce uncertainty by conveying all pertinent information.
Display Current Progress and Time Remaining on Machine-Driven Tasks
Communicate the Current Phase of Complex or Lengthy Interactions
9/41

Reveal the Number of Steps Within a Sequence
Reveal the Number of Items in a Category
Offer Multiple Ways to Accomplish the Same Task
Users prefer different workflows. Create different paths for each goal, and let users choose the most appropriate
path for their workflow.
Let Users Log In Via Username or Email
10/41

Offer Keyboard Shortcuts for Repetitive Functions
Let Users Drag and Drop Elements
Let Users Directly Edit Data
11/41

Communicate Requirements or Parameters for an Interaction
Prepare users for each interaction. What will they need? How do they proceed?
Describe the Input That You Require From Users
Give Real-Time Password Requirements and Feedback
Prepopulate Form Elements With Universal Parameters
Indicate Required and Optional Form Elements
12/41

Communicate the Expected Outcome of an Interaction
Before users interact with an element, they should understand the intended outcome.
Use Descriptive Button Labels
Show a Preview of the Output Based on
the Current Input
Indicate or Preview the Next Item in a Sequence
13/41

Use Smart Menu Items to Clarify Actions
Reward or Reassure Users When They Make Progress
Are users making progress? Was their interaction successful? Let them know. And entice them to continue.
Maintain Congruency Between Links and Target Pages
Provide Quick Wins During Onboarding
14/41

Start Progress Bars Above 0%
Solve the User’s Core Intent
Oftentimes, we solve surface-level needs. Go deeper. Always
brainstorm why users need certain features or information.
Then solve the underlying intent.
Indicate Whether Your Office is Open or Closed
Indicate the Recency of Events
Category 3:
Reduce Mental Effort and Maintain Flow
In addition to guiding users, reduce their cognitive workflow. That way, you prolong their state of “flow.”
Minimize User Calculations
Never make the user perform math. Let the computer handle it.
Indicate the Number of Items Remaining
15/41

Convey the User’s Current Location Within the Interface
Interfaces are like airports. Without a “you are here” marker, users can get lost. So create those markers.
Highlight the Section Within the Navigation Menu
Provide Breadcrumbs or Sequence Maps in Complex Interfaces
Put Descriptive or Useful Information at the Beginning of Page Titles
Simplify Choice Tasks
Choices require effort. Reduce that effort by simplifying those tasks.
16/41

Indicate the Options That Most Users Choose
Provide a Curated List of Common Search Terms
Create Tight Categories Within Navigation Menus
Use Conventional Web Design Interfaces
Creativity is great. But don’t stray far from a conventional design. Users are accustomed to certain layouts and
structures. Those conventional designs are popular because they work.
Use Conventional Navigation Menus
17/41

Put Utilities in the Top Right Corner
Provide Feedback After Each Interaction
When users interact with your interface, they should experience real-time feedback. Was something successful?
Was it unsuccessful? What changed?
Display Success Messages After Important Interactions
Indicate Which Items the Cursor is Hovering Over
18/41

Minimize the Negative Effects of Waiting Periods
Eliminate all unnecessary waiting periods. If users need to wait, then minimize those negative effects.
Use Cool Colors in Loading Animations to Decrease Arousal
Blue reduces arousal (and increases relaxation). With blue loading elements, users perceive quicker loading times
(Gorn et al., 2004). See my article on color for more detail.
Keep Users Engaged During Lengthy Waiting Periods
Prevent Users From Uploading Files That Are Incompatible
Display a Running Tally of Tasks Occurring
19/41

Minimize the User’s Reliance on Memory
Don’t force the user to remember anything. Keep all pertinent information in the open.
Keep Form Labels Visible At All Times
Avoid inline labels that disappear when users click inside the element.
Position Placeholder Text Outside the Form Element
Add Copy Buttons to Movable Input
Minimize Zig Zagging Eye Patterns
Reduce the amount of back-and-forth eye motions. Keep all complementary data within close distances.
20/41

Merge Congruent Data to Help Users Compare Items
Align Form Labels Directly Adjacent to Elements
Communicate Which Items Are Clickable or Interactive
Users should identify which elements are interactive (and how to interact with them). If you’re familiar with UX/UI,
then you probably know signifiers and affordances, popularized by Don Norman in The Design of Everyday Things.
Design Buttons Using 3D Characteristics
Add Dotted Textures to Drag and Drop Elements
21/41

Use Icons and Symbols to Convey the Meaning of an Interaction
You can create most of these icons using various shapes in PowerPoint or Keynote.
Communicate Using Familiar Words and Symbols
In most cases, clarity trumps creativity or jargon.
Speak the Language of the User, Not the System
Offer a Translate Button When Foreign Languages Appear
22/41

Choose Colors That Are Semantically Congruent
When colors are incongruent, users have more trouble processing the information. Currently, meetup.com has great
usability. However, they’re using red to confirm attendance (when they should be using green):
Maximize the Scannability of Your Interface
Most users will process your content by scanning it. And you shouldn’t fight it. Embrace it. Make your interface more
conducive to scanning.
Keep Paragraphs Short and Highlight Key Terms
Position Important Information at Beginning of List Items
Add Row Stripes to Your Tables
23/41

Write Standalone Subheadlines
Break Up Text With Visual Variety
Maximize the Readability of Text
Obviously, text should be readable. But here are some tips to make it more readable.
Create Strong Contrast Between the Text and Background
Be careful displaying text over backgrounds. You might need to add contrast through an overlay or blur. Let’s add
text over my beautiful face…
24/41

Left Align the Majority of Body Text
Use Consistent Patterns Throughout the Interface
With inconsistent patterns, users will need more time to learn your interface. Simplify it by maintaining a
consistent layout and appearance.
Create a Front-End Style Guide
Create a document summarizing the design specifications for each element in your interface.
Other elements include:
25/41

Colors
Grids and Layouts
Placement and Positioning
Size and Shape
Labels and Language
Navigation
Tables
Lists
Links
Voice and Tone
Need inspiration? Look through Mailchimp’s style guide.
Keep Navigation Menus in the Same Position
Create Beautiful Designs With Visual Balance
Designs are more usable when they’re aesthetically pleasing — a principle called the aesthetic-usability effect
(Kurosu & Kashimura, 1995).
Construct Designs Using Mathematical Principles
Choose Contrasting Fonts
When some people choose a matching typeface, they search for a font that looks similar to the existing one. But
that’s the wrong approach. Oftentimes, the similarity will look like a mistake.
26/41

Instead, be deliberate. Choose typefaces with noticeable contrast. If you’re a newb designer, you can choose a serif
vs sans-serif combination (serifs are the “twigs” on the ends of letters).
Category 4:
Maximize the Compatibility for All Users and Scenarios
Your users are different people with different goals. Design your interface so that it’s compatible for everyone.
Maximize Compatibility With the User’s Knowledge and Skill Level
Your users will be novices, experts, or a mixture. Design your interface accordingly.
Use the Proper Amount of Onboarding
There are four main onboarding strategies:
Those four approaches align nicely in a 2 x 2 matrix. Use the following diagram to choose the best approach for
your interface.
27/41

Add Tooltips to Coach Novice Users Without Disrupting Expert Users
Use Card Sorting to Construct the Information Architecture
Use open card sorting if you want to see how users determine or conceptualize the menu categories.
Use closed card sorting if you want to see how users organize existing elements into pre-determined
categories.
Maximize Compatibility With the User’s Workflow
28/41

Users will have different needs. Customize your interface toward those different workflows.
Let Users Control the Appearance of Data
Let Users Control the Order of Data
Other sorting criteria include:
Alphabetically
Availability
Categorically
Date
Distance
Popularity
Price
Relevance
Size
29/41

Let Users Control the Quantity of Data
Construct Personas to Identify Specific Workflows
Let Users Open Pages in New Tabs
Many users will page park. They’ll open tabs to read later.
Maximize the Accessibility of Your Interface
Make your interface accessible to people with disabilities. Not only is it a best practice, but you could also face legal
30/41

consequences (depending on your product).
Use Semantic Labels in HTML5
Use Multiple Cues to Communicate Information
Around 8 percent of males are colorblind (Chan, Goh, & Tan, 2014). Never convey meaning through color alone.
Always offer additional cues.
Maximize Compatibility for All Inputs and Extreme Cases
Users should be able to enter a wide range of input without consequences.
Resolve Unfavorable Outcomes in Automatically Generated Messages
Use Form Elements That Accept Various Formats of Input
31/41

Display Results That Solve the Searcher’s Need
Use Search Fields That Handle Typos, Synonyms, and Variants
Maximize Compatibility for All Mediums
Your interface should work in all environments (e.g., devices, browsers, etc.).
Customize Instructions for the User’s Browser
32/41

Use One-Window Drilldowns on Small Devices
Category 5:
Help Users Minimize and Overcome Potential Errors
In most interfaces, errors are unavoidable. If they do happen, help users overcome them quickly and easily.
Prevent the Possibility of Errors
When designing your interface, don’t immediately focus on solutions. Rather, try to make errors impossible to occur
(referred to as poka-yoke).
Remove, Disable, or Replace Buttons When Users Click Them
Don’t tell users to click “Submit” once. If they can click more than once, they will. Instead, disable buttons when
users click them. That way, duplicate submissions are impossible.
Only Offer Inputs That Are Acceptable
33/41

Use Responsive Enabling or Disclosure in Form Elements
Structure Text Fields to Match the Required Input
Monitor Signals That Are Typical in Errors
What are common errors in your interface? Identify signals that are inherent in those errors. Then monitor when
34/41

those signals occur.
Search for Wording That Contradicts User Intent
Remind Users if They’ve Already Purchased an Item
Differentiate Powerful Functions to Minimize Slips
Users will lose focus. You can’t prevent it. However, you should visually distinguish powerful functions so that you
minimize the possibility of damaging errors.
Separate Powerful Functions by Space or Color
Add Constraints to Significant Irreversible Changes
Provide Easy Ways to Revert or Escape
Always give users the option to return to a previous page or safe/recognizable area.
35/41

Use Undos Rather Than Confirmations
Offer an Escape Hatch on All Pages and Functions
For example, some drop down menus offer no escape hatch. When users click an option, they can’t leave it blank
anymore.
Provide a Visible Close on Popups and Modal Boxes
Minimize the Negative Effects of Leaving Sequences
Users should be able to return to a sequence in the same position with the same data.
Save Data That Users Enter
36/41

Let Users Return to the Same Position in a Sequence
Extend Movable Paths and Clickable Areas
Users aren’t perfect. They make mistakes with the cursor. Create interfaces that are flexible and forgiving.
Add a Transparent Border to Small Buttons
Add a Slight Delay to Hover Pop Ups and Drop Down Menus
Hyperlink the Entire Menu Option Container
37/41

Hyperlink Primary Menus, List Items, and Complementary Icons
Oftentimes, users click items that aren’t clickable. Don’t fight those mistakes. Instead, add clickable functionality to
those common areas.
Provide Useful and Supportive Error Messages
Never give a standard “there was an error” message. Explain the reason — and ideally the solution — to the error.
Explain the Reason for Validation Errors
Point Users Toward Documentation or Support for Complex Errors
38/41

Avoid Saying “You” in Error Messages
Keep a Record of the User’s Previous Actions
Remind users of their past actions in your interface.
Display the User’s Recent Searches
Use Different Colors for Visited Links
Indicate Which Items Users Have Already Viewed
39/41

Analyze User Behavior to Find Interface Issues
Always iterate and improve your interface. Use these tactics to get started.
Gather User Feedback in Appropriate Places
Create Alerts for Increases in 404 Errors
Identify Pages Where Users Are Pogo-Sticking
If a page is receiving many views (yet few unique views), then double check whether users are pogo sticking on that
page
Final Thoughts
40/41

How I Compiled These Tactics
I usually focus heavily on academic research. However, the field of web usability is evolving so quickly. So I couldn’t
find many useful and timely studies. Instead, I compiled the tactics by reading a bunch of UX/UI books.
Maybe I went a little overboard…
I read those books from cover to cover, looking
for concrete actionable tactics. Afterward, I
supplemented my list by (a) going
through online guides (e.g., GoodUI has a great
list) and (b) studying current platforms with
strong reputations for usability (e.g.,
Mailchimp).
Here are the books from the previous image
(from top to bottom):
41/41

UX INDUSTRY SURVEY
REPORT 2015

Could there possibly be a better time to be involved in UX? Brilliant experiences
have crept from the fringes of business best practices to front-and-center for many
companies throughout the world.
Customer experience has become a growing focus for companies of all sizes,
including all of the interactions the customer has with the brand—not just the
digital ones.
Along with this, organizations are taking a more mature approach to collecting
and utilizing customer feedback. Many companies are realizing it’s no longer
enough to run surveys or user tests a couple of times a year. Instead, they’re
working constantly to build a consistent experience across channels and on all
devices, and customer feedback is the driving force behind that work.
In our third annual UX Industry Survey, we sought to dig deeper into some of these
trends and uncover more insights on how companies approach user experience
(and customer experience). Here are the responses, along with some insights on
the important changes we’ve noticed from previous years.
1. WHAT IS YOUR GENDER?
2. WHAT IS YOUR COUNTRY OF RESIDENCE?
We’re in the midst
of an emerging
movement around
building products,
campaigns, and
experiences based
on continuous
feedback from
customers.
INDUSTRY SURVEY REPORT INSIGHTS 2015 | 02
7,725survey participants
44% 55% 1%
Australia 2.29%
South Africa 0.71%Canada 5.33%
United Kingdom 7.7%
Ireland 0.61%
United States 64.83% New Zealand 0.62%
Other 17.9%

3. WHAT IS YOUR AGE?
4. WHAT’S THE HIGHEST LEVEL OF EDUCATION YOU’VE ACHIEVED?
5. WHAT IS YOUR JOB FUNCTION?
(What department or team are you a part of?)
6. WHICH OF THESE CHOICES BEST DESCRIBES YOUR ROLE?
In-house Consultant at
an agency
Independent
consultant /
freelance
Business owner
0%
20%
40%
60%
80%
100%
OTHER INCLUDES:
• Education
• IT
• Design
56.4%
13.14%
20.27%
10.18%

7. WHICH OF THE FOLLOWING BEST DESCRIBES THE PRINCIPAL
INDUSTRY OF YOUR ORGANIZATION?
TOP 5 PRINCIPAL
INDUSTRIES:
1. Advertising and Marketing
2. Education
3. Consumer High Tech Services
4. Business High Tech Services
5. Healthcare and Pharmaceuticals
OTHER INCLUDES:
IT and Software

8. WHICH TEAM IN YOUR COMPANY FINDS THE MOST VALUE IN
UX RESEARCH?
This indicates that while UX research has traditionally been constrained to certain
individuals or teams within a single department in any given company, teams of
all kinds are starting to discover the value of evaluating and measuring the user
experience they provide. It also suggests that marketers and product teams may be
weaving customer feedback into their processes more extensively than in the past.
9. WHAT DO YOU THINK WILL BE THE MOST IMPORTANT ONLINE
TRENDS AFFECTING UX RESEARCH IN THE NEXT 5 YEARS?
Multi-device interaction has held the lead in this question for the past three
years. It supports the idea that the line between digital and physical experiences
is blurring*, with more and more brand interactions spanning multiple devices
and extending into the real world. Consumer journeys frequently span devices
and channels, yet consumers don’t view these as separate experiences. What
does this tell us? Companies can’t treat digital and physical channels as separate
entities anymore—and it underlines the importance of providing a consistently
excellent experience across all channels.
*Source: Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail, Deloitte Digital, 2015.
Compared with
previous years, there
was a much more
even distribution
between Marketing,
Product, and UX
teams in 2015.

10. ON AVERAGE, WHAT IS YOUR COMPANY’S MONTHLY
BUDGET FOR UX RESEARCH? (Converted to USD)
Year over year, we’ve watched the majority of responses shift away from small
to mid-sized monthly budgets. This suggests companies are allocating more
resources to UX research on a monthly basis, allowing for more ongoing user
feedback, testing of more initiatives, and even benchmarking their UX over time.
11. OUT OF THE BUDGET YOU JUST INDICATED, WHICH OF
THE FOLLOWING METHODOLOGIES DO YOU INVEST IN?
In 2014, the largest
segment was the
$1 to $500 budget
range. This year, the
largest was $1,001
to $5,500.
There were increases
in all ranges above
$500, and decreases
in all ranges below
$500.
*Excluding participants who selected
“We don’t have a fixed budget” and
“I’m not sure.”

12. HOW WOULD YOU COMPARE YOUR COMPANY’S UX
RESEARCH BUDGET IN 2015 TO 2014?
13. WHAT WAS THE REASON FOR THE CHANGE IN YOUR
COMPANY’S UX RESEARCH BUDGET?
14. WHAT PERCENT OF YOUR TIME IS SPENT CONDUCTING
USABILITY TESTS?
15. WHAT PERCENTAGE OF YOUR COMPANY’S USABILITY
TESTING IS DONE IN-PERSON?
Increase or
decrease
in projects
13.17%
Increase or
decrease
in personnel
8.43%
Other
6.03%
N/A
(no change)
51.66%
Change in
attitude towards
usability testing
20.72%
0% 1-25% 26-50% 51-75% 76-100%
0%
20%
40%
60%
80%
100%
15.48%
62.70%
14.85%
5.03% 1.94%
0% 1-25% 26-50% 51-75% 76-100%
0%
20%
40%
60%
80%
100%
23.26%
36.84%
15.30%
10.94% 13.66%

16. WHAT PERCENTAGE OF YOUR COMPANY’S USABILITY
TESTING IS DONE REMOTELY?
17. WHAT PERCENTAGE OF YOUR COMPANY’S REMOTE
USABILITY TESTING IS MODERATED?
18. HOW DOES YOUR COMPANY RECRUIT PARTICIPANTS FOR
YOUR USABILITY TESTING?
0% 1-25% 26-50% 51-75% 76-100%
0%
20%
40%
60%
80%
100%
23.18%
29.53%
17.13%
13.22%
16.95%
0% 1-25% 26-50% 51-75% 76-100%
0%
20%
40%
60%
80%
100%
34.11%
28.38%
13.65%
8.69%
15.16%

19. ON AVERAGE, HOW MANY USERS DOES YOUR COMPANY
RECRUIT PER USABILITY STUDY?
20. HOW OFTEN DOES YOUR COMPANY RUN USABILITY TESTS?
This year, we saw a rise in more frequent testing. The percentage of respondents
who ran tests daily doubled from 2014 to 2015. The number of professionals who
ran tests weekly increased moderately, while those who ran tests monthly or less
frequently decreased.
21. HOW DOES THE FREQUENCY OF YOUR COMPANY’S TESTING
IN 2015 COMPARE TO 2014?
22. WHAT WAS THE REASON FOR THE CHANGE IN YOUR
COMPANY’S TESTING FREQUENCY?
The percentage
of respondents
who ran tests daily
doubled from
2014 to 2015.

23. LOOKING AHEAD INTO 2016, HOW DO YOU THINK THE
FREQUENCY OF YOUR COMPANY’S TESTING WILL CHANGE?
24. WHAT SOURCES DO YOU USE TO IMPROVE YOUR USABILITY
KNOWLEDGE?
In 2016, more than
half (59.94%) of
respondents say
their company will
test more frequently.
Increase
significantly
18.77%
Increase
moderately
40.77%
About
the same
36.84%
Decrease
moderately
2.54%
Decrease
significantly
1.08%

25. HOW MANY PEOPLE ARE EMPLOYED AT YOUR COMPANY?
26. DOES YOUR COMPANY HAVE A DEDICATED TEAM FOR
UX RESEARCH?
27. HOW MANY PEOPLE IN YOUR COMPANY, PART-TIME AND
FULL-TIME, WORK ON USER EXPERIENCE?
24.24%
8.27%
17.72%
21.60%
10.74%
17.44%
35.47%
51.36%
13.17%

28. WHAT DOES YOUR COMPANY CURRENTLY RUN USABILITY
TESTING ON?

CLOSING THOUGHTS
Given the rise in budgets, the expansion in types of teams doing UX research,
and an even greater focus on improving omni-channel experiences, it’s evident
to us that providing an outstanding experience to customers is at the forefront
for many organizations.
We predict that in the coming years, companies will invest more heavily in
creating products and experiences based on continuous feedback from their
customers, and customer experience will become a shared responsibility among
all teams in an organization.
For years we’ve been hearing that customer experience is a
priority for executives, but for the first time this survey reveals
that companies of all sizes are finally making significant
investments in CX.”
Chris Hicken, UserTesting President
“

A GUIDE TO BUYING THE RIGHT USER RESEARCH PLATFORM | 10
Create great experiences
UserTesting is the fastest and most advanced user experience research platform on the market. We give marketers,
product managers, and UX teams on-demand access to people in their target audience who deliver audio, video,
and written feedback on websites, mobile apps, prototypes, and even physical products and locations.
2672 Bayshore Parkway, Mountain View, CA 94043
www.usertesting.com | 1.800.903.9493 | sales@usertesting.com

Web usability a complete list of ux ui best practices

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