How consumers use technology and its impact on our lives

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T H E
E V O L U T I O N
O F I N T E R N E T
O L A V O A R A U J O L E I T E
P R E S E N T A T I O N
B R I T I S H A C A D E M Y O F D I G I T A L M A R K E T I N G
L O N D O N , 2 0 2 0
H O W C O N S U M E R S U S E T E C H N O L O G Y
A N D I T S I M P A C T O N O U R L I V E S

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I N T R OThe Internet has revolutionized the world of computers and
communications like never before.
It is a worldwide transmission capability, an information
dissemination tool, a search engine, and a means of
collaboration and interaction between individuals and their
computers, regardless of geographical location.
It all started when with a government and industrial research
initiative that has moved into the academic world, and today
everyone helps to deploy this exciting technology.
Nowadays, terms like "@", "www", ".com", "#" come slightly
from the tongue of the random person on the street.

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INTERNET ACCESS
T H E E V O L U T I O N O F I N T E R N E T
LANGUAGE: English (25%) is the most
used, despite the billion East Asian
Internet users.
2019: 3.9 billion Internet users worldwide -
that represents more than half of the global
population
The best broadband
connection: 197
Mbps avg speed
S I N G A P O R E
The best mobile
connection: 65
Mbps avg speed
N O R W A Y
There are many different ways to gain access to
the Internet, including:
• Wireless
• mobile connection
• Access points
• Dial
• Broadband
• DSL
• Satellite
R A N K C O U N T R Y U S E R S
1 CHI NA 8 2 9 M
2 I NDI A 5 6 0 M
3 USA 2 9 3 M
4 UK 6 4 M
While global Internet access is steadily
increasing, the quality of the connection is
superior in countries with developed
infrastructures.

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SMARTPHONES
DIGITAL DEVICES
USED BY THE PUBLIC
T H E E V O L U T I O N O F I N T E R N E T
Currently, many
digital devices are
used by the public
to connect to the
Internet —
smartphones,
laptops, tablets,
desktop PCs, TVs,
etc.
77
%O F A D U LT
P O P U L AT I O N
LAPTOPS74
%O F A D U LT
P O P U L AT I O N
TABLETS53
%O F A D U LT
P O P U L AT I O N
2019: Smartphones overcame laptops
to become the most important
Internet access device for nearly half
of those who access it in the world.
In the UK, following the global trend:

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HOW CONSUMERS
SEARCH FOR
INFORMATION
T H E E V O L U T I O N O F I N T E R N E T
of consumers search online for products and services
Today's consumer has different sources as it
can get plenty of information. Thanks to the
Internet, popular search engines like Google
and Bing, and the impact of digital
smartphones.
88%Have been influenced by an
online review
O N L I N E R E V I E W
70%Compared prices or read
reviews
C O M P A R E D P R I C E S
91%Have visited a store because of
an online experience
O N L I N E E X P E R I E N C E
37%Used the internet to find a
store at least 1x / month
F I N D A S T O R E
97%
In the UK, following the global trend:

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$23.44 BILLION
1 s t F A S H I O N & B E A U T Y
$19.43 BILLION
2 . E L E T R O N I C S & P H Y S I C A L M E D I A
$16.24 BILLION
3 . F O O D & P E R S O N A L C A R E
WHAT CONSUMERS
BUY ONLINE
Y O U C A N W R I T E H E R E
For consumers worldwide, the best-known form of e-commerce
is B2C, which includes online retailing or online shopping.
When it comes to online shopping, we have traditional retailers
like John Lewis & Partners, as well as online retailers like
Amazon.com. By 2018, about 1.8 billion people worldwide
bougth merchandise online.

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ONLINE VIDEO
CONSUMPTION
T H E E V O L U T I O N O F I N T E R N E T
2019, the number of digital video viewers in
the UK totaled 27M and is expected to reach
30M by 2022.
UK: 12M subscribers
N E T F L I X
UK: 36M users
per month
Y O U T U B E
Online video consumption is one of the most popular Internet activities worldwide
2019: Most popular services UK:

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CONSUMER
TRENDS
T H E E V O L U T I O N O F I N T E R N E T
By 2019, integrations with
digital assistants are no longer
a differential. Brands will show
you what people can really do
with these integrations. The
most successful integrations
will be those that make
people's lives easier and help
them get things done.
1 . P E R S O N A L A S S I S T A N T
Happiness and success will be
the slogan for the coming
years and will be linked to
health and well being.
Products and features with
this on devices that people are
already using will emerge in
the market.
2 . W E L L N E S S I N I T I A T I V E S
Using AI to simplify our lives
has been a promise forever.
What was a hypothetical and
intellectual discussion is
finally becoming a more
tangible opportunity.
3 . A R T I F I C I A L I N T E L L I G E N C E

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CONCLUSION
T H E E V O L U T I O N O F I N T E R N E T
T o g e t y o u r c o m p a n y n a m e o u t t h e r e ,
y o u n e e d t o m a k e s u r e y o u r p r o m o t e
It is not new that the Internet was a great
groundbreaking of the modern era. Today with more
than 3.9 million users worldwide, it enables
collaboration and interaction between individuals
and their computers, regardless of geographical
location. For this collaboration and exchange, English
is the predominant language, despite the majority of
internet users are located in Asia.
Today everyone looks to be connected. The ways are
the most diverse: from simple portable devices,
appliances, and satellite connectors. Access is for
everyone, but it is proven that countries with better
infrastructure provide better connections.
A significant milestone is that in 2019, Smartphones
overcame laptops to become the essential Internet
access device for nearly half of those who access it.
Proving a new human behavior: the power is in the
palm of your hands.
This power is also reflected in consumption habits.
Today research is done in different ways before
buying. Whether for a review, price comparison, etc.
That proves that the world buys online. Consumption
goes far beyond clothes and beauty products.
Consumers are looking for ways to entertain
themselves, with Youtube and Netflix occupying
crucial positions in the market and gaining viewers
and subscribers every month.
But what can we expect? In a connected world,
personal assistants will become more personal,
health and well-being will be linked to technology
and smarter artificial intelligence.

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REFERENCES
T H E E V O L U T I O N O F I N T E R N E T
T o g e t y o u r c o m p a n y n a m e o u t t h e r e ,
y o u n e e d t o m a k e s u r e y o u r p r o m o t e
• Carter, J. (2018). Media nations: UK 2019. [online] Ofcom. Available at: https://www.ofcom.org.uk/.
• Ellett, J. (2018). New Research Shows Growing Impact Of Online Research On In -Store Purchases. Forbes.
[online] 8 Feb. Available at: https://www.forbes.com/sites/johnellett/2018/02/08/new -research-shows-
growing-impact-of-online-research-on-in-store-purchases/#dc6151716a0b.
• Hull, J. (2019). CES 2019: The marketers’ guide on tech trends to watch. [online] Think with Google.
Available at: https://www.thinkwithgoogle.com/marketing -resources/experience-design/ces-2019-tech-
trends/.
• Inc, H. (n.d.). Rapport sur les Tendances Social Media 2019. [online] Hootsuite. Available at:
https://hootsuite.com/fr/ressources/rapport-sur-les-tendances-social-media-2019 [Accessed 5 Apr. 2020].

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T H A N K S