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Similaire à Goal gorilla taco presentatie - drupalcamp kiev - 10 june 2017 - public
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Goal gorilla taco presentatie - drupalcamp kiev - 10 june 2017 - public
- 1. From offering Services to Products Kiev - June 10th, 2017
- 2. Taco Potze (33) ➔ Industrial Engineering ➔ co-Founder of GoalGorilla (2008) ➔ co-Founder of Open Social (2016) ➔ +8 years in Drupal CMS community ➔ 4 yrs board of Dutch Drupal Association ➔ 5th time in Ukraine, 1st time in Kiev
- 3. Who are you?
- 4. Intro: GoalGorilla ❖ Full-service Online Creative Agency ❖ 30 people on staff ❖ Part of Blue Ocean Alliance incl. Lemberg ❖ Clients as Greenpeace, T-Mobile, Dutch government, United Nations etc. ❖ Goal: be as close to our users as possible
- 9. In 2015 (our best year ever), we decided change our course Why?!
- 11. Services “What can you do for me?” - Intangible, not scalable - Pay per hour / month - Strategy, Design, Development etc. - Work you will do in the future
- 12. Products “What can you give me?” - Tangible (even digital) and scalable - Pay per piece or month (SaaS) - Work you have done in the past
- 13. Hybrids - Villa offering services next to rooms - Service companies offering products as training, audits, hosting or support etc. - Product companies offering services as enterprise support, consultancy or development.
- 15. #happiness Happier: ❖ Users ❖ Clients ❖ Employees ❖ Companies ❖ Community
- 16. Our client’s clients expect better web experience. ❖ Increased quality ❖ More innovation ❖ More testing ❖ Better UX/design ❖ Iterative improvements Happy users 1
- 17. Happy clients Our clients want: ❖ Better (out-of-the-box) software ❖ Better Support ❖ Reduce cost ❖ Faster innovations 2
- 18. Happy employees Improve conditions for your team ❖ Get paid to work on open-source projects ❖ Better planning means no late night sessions ❖ Focus on larger tasks instead of running all over the place ❖ More time to make cool quality software 3
- 19. Happy companies Increase financial health of your company ❖ Recurring income from happier clients that stay with you longer ❖ Higher margins ❖ Expand your market ❖ Less dependent due to diverse portfolio ❖ Do more marketing 4
- 20. Happy Open-Source (Drupal) ❖ Better software: higher quality, more innovation ❖ Attract more clients, developers and companies ❖ Help Initiatives and Drupal 8.x development ❖ Satisfied developers will attract more 45
- 21. How do we get there?
- 22. 9 factors to create order in your product journey
- 23. Stay close to your business..
- 26. Social Business Software by GoalGorilla +19% p.a. Source: IDC market analysis 2015 on Enterprise Social Networks Know your market size and growth
- 27. Social Business Software by GoalGorilla Source: IDC market analysis 2015 on Enterprise Social Networks Research your competition
- 28. Social Business Software by GoalGorilla Social Software for organizations Software domain Target industry Non- profits Government Intrane t Collaboratio n Business process support Other enterprises Other irrelevant domains Unknown relevant domain Initial target segmen t (~$280M*) $3.5B in 2019 * Estimated market size ’19, see backup Source: IDC market analysis 2015 ? ? First user experiences in ‘17 will help to identify other relevant areas of expansion ? ? ? ? Think ahead!
- 29. Create support from your team
- 31. Setting up Open Social within GoalGorilla ➔ 10% shares sold through crowdfunding ➔ 10% shares for our employees ➔ Dedicated Open Social dev team ➔ Moved office to TQ incubator ➔ Setup marketing team ➔ Think like a SaaS startup
- 35. 9 months later..
- 38. 1. Open-Source Distribution Open-source community product deployed to their own hosting choice. No support or maintenance other than our community efforts. Drupal community is a great lead generator for our products and services. 1. SaaS Basic Easy automatic setup, hosting, maintenance, support, onboarding and additional features by GetOpenSocial.com for a fixed price of 490 USD/month up to 1.000 users and 990 USD/month up to 10.000 users. 1. SaaS Enterprise Flexibility for specific organisational needs on top of the Open Social platform. Our professional services include consultancy, design, development, support and community building experts. The SaaS Enterprise fee starts at 2300 USD/month. Sales model
- 40. Keep everybody on board GoalGorilla˙
- 44. Enjoy the ride!
- 45. ❖Stay close to your current business ❖Search for a success story you can repeat over and over ❖Check the market (competition, growth etc.) ❖Talk to your team ❖Get your finance together ❖Build build build.. ! 9 factors to create order in your product journey:
- 46. Questions?
- 47. Thank you for your attention! @tacopotze @goalgorilla @opensocialhq www.goalgorilla.com/en www.getopensocial.com
Notes de l'éditeur
- Intro GG Full-service Drupal agency Founded in The Netherlands in 2008, became one of the leading Dutch Drupal agencies 25+ staff of which halve are developers, and work closely with partners as Lemberg Clients as Greenpeace International, T-Mobile and Dutch government Goal is to create amazing user experience, by being as close to our users as possible.
- Background Greenwire
- “What can you do for me?” Intangible, not scalable Pay per hour Strategy, Design, Development etc. Work you will do in the future
- “What can you give me?” Tangible (even digital) and scalable Pay per usage or month (SaaS) Work you have done in the past
- Service companies offering products as training, audits, hosting or support etc. Product companies offering services as enterprise support, consultancy or development.
- Why? Happy: Users, Clients, Developers and Companies 1. Better software 2. Better support 3. improve conditions for the team 4. increase financial health of company 5. reduce cost for your clients This all benefits Drupal as an eco-system.
- How de we get Better Software? More time for the team! increase quality (peer reviews, more automated testing coverage, more research ) More innovation (more R&D, spending time on improving software) more testing (with users, X-browser/device) Better designs Iterative improvements
- Who do you mail when you have an issue? Besides making them happier with better software en support, by tailoring your product to them they can actually reduce cost by profiting from the scale your company works on. Custom modules are expensive, custom websites or apps even more.
- Improve conditions for your team Get paid to work on core, modules, distros themes etc. Better planning means no late night sessions Focus on larger tasks instead of running all over the place More time to make cool quality software
- Better Software More time for the team! increase quality (peer reviews, more automated testing coverage, more research ) More innovation (more R&D, spending time on improving software) more testing (with users, X-browser/device) Better designs Iterative improvements Our clients expect better software. Look at FB, WhatsApp etc. and they want the same user experience.
- Better software: higher quality, more innovation Attract more clients, developers and companies Porting Drupal 7 modules Help Initiatives and Drupal 8.x development Satisfied developers
- Background Greenwire
- Background DIA
- Hoe komen we aan klanten? Drupal.org gebruiken (community management == acquisition + business model (SaaS + Professonal services) -> services incl. +++++