1. The strap line on the red background in order for it to stand out. Furthermore, the use The use of the word
of exclamation mark almost give the effect that the strap line is shouting at the target ‘Massive’ makes the
audience. The strap line on this magazine encourages people to buy this magazine by quote sound more
offering them free tickets, which the target audience would really want to get exaggerated, in order to
The title of this magazine is influence the TA more and
‘Kerrang!’ which is always located at make them want to buy
the top of the magazine, the magazine in order to
maintaining the brand identity. get free ticket.
Furthermore, since this magazine is
well know, the masthead is placed The main sell-line is placed
behind the image, however it still right in the centre of the
stand out a lot. magazine. This is very
effective because that is
The quote below the sale reveals where the TA will look first.
the lifestyle of Biffy Clyro, which
will be very appealing to the funs The barcode and price are
of this artist. Thus encouraging located in the right bottom
them to buy the magazine. corner. It is so small and
placed near so many images
At the bottom of this magazine the that at first sight you would
target audience can see the never be able to see it, it is
magazine is offering freebies , which hidden. Forcing the target
will make the target audience to audience to search for it
buy the magazine. Furthermore, the
magazine reveals only two poster On the bottom of the magazine there are a list of other artist which feature inside
which are given free inside the the magazine. This is very effective as it will make the audience feel that they are
magazine, making the reader getting more for the money they paid. Furthermore, it also very effective as if the
wonder how the other posters look reader doesn’t know or doesn’t like the band featuring on the front cover they
like and who will feature on them. might find the artist of their interest or the band at the bottom, thus encouraging
them to look inside.

2. The masthead of this magazine is always placed in the same place each The band which features on
edition, plus it is also always written in the same font, thus maintaining the front cover is a rock band,
brand identity and making it easier for readers to recognise it. reflecting the genre of music
this mag celebrates. The
leader of the band is placed at
The name of this magazine is the front showing that he is
written in uppercase letters, using more dominant. In addition to
big and bold font . Furthermore, that, he’s got his hood up
the masthead is not written in making him look very serious
solid later, in fact it has lines and almost evil, thus reflecting
crossing it, giving it an effect of the dark genre of this music.
shattered glass. At the bottom of the magazine
the viewer can also see a
The dominant colours which feature photo of another artist which
on this front cover are red, black and will feature inside the
white. The colour red is often magazine. This is a very
associated with violence and effective way to lure in the
destruction, thus reflecting that the target audience as if they
target audience of this magazine don’t like the band on the
could be very aggressive. front cover, they will always be
Furthermore the combination of able to find the band which
black and white creates the front they are interested in inside
cover appear more masculine and the magazine.
has a more serious tone.
Furthermore, those dark colours also The sale line below the photo is very effective as it makes
reflect the genre of music which this the reader wonder how and why this specific artist starts
magazine celebrates i.e. Rock. the ‘riot’. Furthermore, as the word riot is placed in the
speech marks, it makes it stand out more, it also mean
that it might not be the riot that the target audience
imagine. Making them question what sort of riot it is.

3. The title of this magazine is The use of the word ‘Exclusive’ shows The strap line is written on the brown
‘Kerrang!’ which is always that this event doesn’t happen very background, which make it stand out
located at the top stretching often, making the reader more in comparison to white background of
from one end to another of interested and excited about this the masthead. Furthermore, the use
the magazine, thus magazine, forcing them to buy it. of two exclamation mark gives the
maintaining the brand effect that the fact that Fall Out Boy is
identity. Furthermore, since playing on K show, is something
the magazine is well known, extraordinary and not something you
the masthead is placed will see often, encouraging people to
behind the main image. buy this magazine.
The main sell-line is placed on the On the right of the front cover the
left so that it would not take away viewer can see that the magazine is
the attention of the main image. offering freebies. Furthermore, the
Furthermore, the main sell-line words ‘Free Posters’ is written on the
features the name of the band which red background, making it stand out
is presented on the main photo. in comparison to the other colours of
the magazine. Moreover, the use of
the exclamation mark almost gives
The stars which can be seen next to
the effect that this sell-line is
the sell-line are almost like quotation
shouting at the target audience.
marks, making it look like ‘anything
can happen’ was said by a member
of a band The layout of ‘Kerrang!’ is
always the same, thus
The quote below the main sell-line is very The word ‘Plus!’ just like the ‘Free maintaining brand identity.
effective as it makes the reader wonder posters!’ is written on the red This is very important
what is going to happen. This quote only background, emphasising that there because the buyer will always
tells half of the story keeping the best part is more inside of the magazine. The be able to recognise the
for the reader to find out, thus forcing use of exclamation mark makes this magazine and relate to it
them to buy magazine and to read it. word stand out more. more easily .

4. The name of the magazine is written in uppercase letters, using big and bold The band which is featured on the
font, thus making in stand out in comparison to all other writing present on main image has a very rebellious
the cover. Furthermore, by keeping the colours simple, black letters on the look, emphasising the fact that they
white background, the masthead looks even more appealing. Moreover, the are in control of their lives. This is
masthead is not written in solid letters, in fact it has lines crossing it, giving it very effective as the target
an effect of broken glass audience might be inspired by their
attitude and their way of life
The main colours of this magazine
front cover are creamy brown, The band featured as a main image
black and white. This combination reflect the genre of music this
of colours is very unusual for a magazine celebrates i.e. rock. The
magazine like ‘Kerrang!’. The leader of the band is placed in front
reason for that is because of the masthead, whereas other band
‘Kerrang!’, celebrates rock music, members are placed behind, stating
which is often associated with clearly who is the leader of the band.
more dark colours, such as navy- Furthermore, the leader of the band
blue, red, black etc. The use of is holding a card with the name of the
creamy brown makes the magazine band, which creates the effect as if he
appeal softer and friendlier. is giving a business card to the reader.
However, those colours are still
dark and masculine reflecting
The barcode and the price are
more male target audience
located in the right bottom corner
of the magazine, thus forcing the
On the bottom of the magazine there is a list of artists which feature inside audience to search for the price.
the magazine. This is very effective as it will make the audience feel that Furthermore, it is also very small
they are getting more for the price they pay. Furthermore, it is also very and placed to the images which
effective as if the reader doesn’t know the band featuring on the front stand out more in comparison to it,
cover; they might find the artist or the band of their interest at the bottom, making it even harder to see
thus encouraging them to look inside.