1. Target audience questionnaire
Can you please complete this questionnaire about horror films; it should take you no longer than 2
minutes. (Please tick one box per question unless otherwise instructed).
1. What is your age?
16-18 19-25 26-35 36-45 45+
2. What is your gender?
Male Female
3. What is your favourite hobby?
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4. What is your greatest fear?
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5. What scares you the most in a horror film?
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6. What is your preferred/most watched type of horror film ? And why?
Slasher Supernatural Comedy Gothic Psychological
Sci-Fi Zombie
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7. Do you think posters which are used to promote horror films are effective?
Yes No Not sure
8. What catches your attention in a horror film poster first? (Please tick 3 at most)
Colour Title Tagline The image Actors’ names
Rating/ number of stars Quotes (e.g. from the producer of Insidious) Other*
*please specify ____________________________
9. Which of the following things do you think makes a horror trailer effective? And why?
Horrific imagery Jumpy moments Recognisable villain
Eerie/unnerving sound Information about the story
10. What kind of content would you like to see referred to on a film magazine front cover?
Reviews Interviews List of top rated films
Behind the scenes (not gossip) News on latest releases